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What makes a good product design and a good product designer?

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Nicole McKenna
Nicole McKenna

A 30-slide statement that gives an overview answer to this question. A case study presentation reviews these elements in action.

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What makes a good product design and a good product designer? A presentation by Nicole Mckenna
Let¡¯s start with the word ¡°product¡± in relation to ¡°product design¡± and defining and contextualising its meaning: Product Design is about the creation of new products, services and experiences built with the user in mind. - Maynooth University.
So, essentially we have left the box behind... but where do we go?
Central to the idea of ¡°good product design¡± are a set of guiding principles and methodologies that put the user first. User Centred Design (UCD)
ORIGINS UCD or alternatively called Human Centred Design (HCD) can trace its origins all the way back to Plato¡¯s Republic and Participatory Design (PD).
Design theorist Don Norman (1960) re-defined participatory design into what he coined user-centered design. Owing some of his methodology to behavioural sciences, Norman¡¯s user-centered design emphasised experience over efficiency and adopted a more humanistic approach with the involvement of the user throughout the development of a product or system.
¡°The evolution of customer experiences and the role it plays in the development of product or system design has also has shaped much of the methodology behind service design which draws on several traditions including product, environment, experience and interaction design¡± (Kimbell 2009, p. 250).
Principles, Methodologies Models and Processes User-centred design is embedded with many design methodologies, with models and processes for applied design thinking, design process and strategy as well as the tools to engage at every stage.
From the British Design Council ¡°Double-Diamond, Diverge-Converge Model of Design¡±
or Stanford¡¯s D.School¡¯s Design Thinking Iterative Design Process of Observation, Ideation, Prototype, and Test
or the corporate application of ¡°Design Thinking as Strategy¡±
Do we draw the line there?
Or do we refine it or re-define it?
Or re-question the question as per the thinkings of Don Norman ¡°Do not solve the problem that¡¯s asked of you. It¡¯s almost always the wrong problem... when somebody comes to you with a problem, they¡¯re really telling you the symptoms and the first and the most difficult part of design is to figure out what is really needed to get to the root of the issue and to solve the correct problem.¡±
User experience (UX) and a User-Centered Design Framework We could see Good Product Design and Good Product Designers as those who apply
User-Centered Design Framework (D.School)
... However. Surely.
What makes a good product design and a good product designer?
A good product designer has above all else, an understanding of the human condition
and an ability to see a problem, to define it and to address it
WITH A WIDE EYE
A BROAD MINDSET
AND A DESIGN PHILOSOPHY
They have the ability to work on multidisciplinary projects in collaboration with multidisciplinary teams
using a myriad of methodologies, models and frameworks
from recognised sources with proven application and refined framewoks.
They have a refined eye, a listening ear and an ability to engage
with transparency through clear communication channels enabling feedback loops which evaluate / consider / re-evaluate + reconsider
and finally, good designers have an understanding of business and that all business is systems design with a user focus centre.
CASE STUDY
MESSENGER WBW 1000 n Double-sided designs - urban and adventure n Reflective panel on reverse - for night visibility n Water-resistant materials ¨C image printed one side n Fully-lined with waterproof lining in funky colours n Zipped pocket inside n Clip straps many ways - folded (in half); diagonal, tall, or as a backpack n Size: 57cm x 44cmSEABIRD SWIRL WBW100_SBS URBAN /ADVENTURE UNIVERSAL APPLICATION LARGE FORMAT MESSENGER BAG WEAR 5 WAYS MESSENGER WBW 1000 n Double-sided designs - urban and adventure n Reflective panel on reverse - for night visibility n Water-resistant materials ¨C image printed one side n Fully-lined with waterproof lining in funky colours n Zipped pocket inside n Clip straps many ways - folded (in half); diagonal, tall, or as a backpack n Size: 57cm x 44cmSEABIRD SWIRL WBW100_SBS URBAN /ADVENTURE UNIVERSAL APPLICATION LARGE FORMAT MESSENGER BAG WEAR 5 WAYS MESSENGER WBW 1000 STYLE n Double-sided designs - urban and adventure n Reflective panel on reverse - for night visibility n Water-resistant materials ¨C image printed one side n Fully-lined with waterproof lining in funky colours n Zipped pocket inside n Clip straps many ways - folded (in half); diagonal, tall, or as a backpack n Size: 57cm x 44cmSEABIRD SWIRL WBW100_SBS URBAN /ADVENTURE UNIVERSAL APPLICATION LARGE FORMAT MESSENGER BAG WEAR 5 WAYS ETHICALLY made with SUSTAINABLE FABRICS

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What makes a good product design and a good product designer?

  • 1. What makes a good product design and a good product designer? A presentation by Nicole Mckenna
  • 2. Let¡¯s start with the word ¡°product¡± in relation to ¡°product design¡± and defining and contextualising its meaning: Product Design is about the creation of new products, services and experiences built with the user in mind. - Maynooth University.
  • 3. So, essentially we have left the box behind... but where do we go?
  • 4. Central to the idea of ¡°good product design¡± are a set of guiding principles and methodologies that put the user first. User Centred Design (UCD)
  • 5. ORIGINS UCD or alternatively called Human Centred Design (HCD) can trace its origins all the way back to Plato¡¯s Republic and Participatory Design (PD).
  • 6. Design theorist Don Norman (1960) re-defined participatory design into what he coined user-centered design. Owing some of his methodology to behavioural sciences, Norman¡¯s user-centered design emphasised experience over efficiency and adopted a more humanistic approach with the involvement of the user throughout the development of a product or system.
  • 7. ¡°The evolution of customer experiences and the role it plays in the development of product or system design has also has shaped much of the methodology behind service design which draws on several traditions including product, environment, experience and interaction design¡± (Kimbell 2009, p. 250).
  • 8. Principles, Methodologies Models and Processes User-centred design is embedded with many design methodologies, with models and processes for applied design thinking, design process and strategy as well as the tools to engage at every stage.
  • 9. From the British Design Council ¡°Double-Diamond, Diverge-Converge Model of Design¡±
  • 10. or Stanford¡¯s D.School¡¯s Design Thinking Iterative Design Process of Observation, Ideation, Prototype, and Test
  • 11. or the corporate application of ¡°Design Thinking as Strategy¡±
  • 12. Do we draw the line there?
  • 13. Or do we refine it or re-define it?
  • 14. Or re-question the question as per the thinkings of Don Norman ¡°Do not solve the problem that¡¯s asked of you. It¡¯s almost always the wrong problem... when somebody comes to you with a problem, they¡¯re really telling you the symptoms and the first and the most difficult part of design is to figure out what is really needed to get to the root of the issue and to solve the correct problem.¡±
  • 15. User experience (UX) and a User-Centered Design Framework We could see Good Product Design and Good Product Designers as those who apply
  • 19. A good product designer has above all else, an understanding of the human condition
  • 20. and an ability to see a problem, to define it and to address it
  • 21. WITH A WIDE EYE
  • 24. They have the ability to work on multidisciplinary projects in collaboration with multidisciplinary teams
  • 25. using a myriad of methodologies, models and frameworks
  • 26. from recognised sources with proven application and refined framewoks.
  • 27. They have a refined eye, a listening ear and an ability to engage
  • 28. with transparency through clear communication channels enabling feedback loops which evaluate / consider / re-evaluate + reconsider
  • 29. and finally, good designers have an understanding of business and that all business is systems design with a user focus centre.
  • 31. MESSENGER WBW 1000 n Double-sided designs - urban and adventure n Reflective panel on reverse - for night visibility n Water-resistant materials ¨C image printed one side n Fully-lined with waterproof lining in funky colours n Zipped pocket inside n Clip straps many ways - folded (in half); diagonal, tall, or as a backpack n Size: 57cm x 44cmSEABIRD SWIRL WBW100_SBS URBAN /ADVENTURE UNIVERSAL APPLICATION LARGE FORMAT MESSENGER BAG WEAR 5 WAYS MESSENGER WBW 1000 n Double-sided designs - urban and adventure n Reflective panel on reverse - for night visibility n Water-resistant materials ¨C image printed one side n Fully-lined with waterproof lining in funky colours n Zipped pocket inside n Clip straps many ways - folded (in half); diagonal, tall, or as a backpack n Size: 57cm x 44cmSEABIRD SWIRL WBW100_SBS URBAN /ADVENTURE UNIVERSAL APPLICATION LARGE FORMAT MESSENGER BAG WEAR 5 WAYS MESSENGER WBW 1000 STYLE n Double-sided designs - urban and adventure n Reflective panel on reverse - for night visibility n Water-resistant materials ¨C image printed one side n Fully-lined with waterproof lining in funky colours n Zipped pocket inside n Clip straps many ways - folded (in half); diagonal, tall, or as a backpack n Size: 57cm x 44cmSEABIRD SWIRL WBW100_SBS URBAN /ADVENTURE UNIVERSAL APPLICATION LARGE FORMAT MESSENGER BAG WEAR 5 WAYS ETHICALLY made with SUSTAINABLE FABRICS