What Makes Snapchat so Successful?
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Snapchat has become very popular due to its exclusive, personal, and ephemeral nature. Over 50 million Snapchats are sent daily between the over 26 million American users, many of whom are college students that use the app daily. Snapchat's success is attributed to its ability to feel intimate like opening a present, to be shared exclusively between contacts, and for images to disappear, which increases engagement.
What Makes Snapchat so Successful?
- 1. What makes Snapchat so successful?
- 2. It is the 19th most popular free app of all time
- 3. Over 50 million Snapchats are sent daily
- 4. There are over 26 million American Snapchat users
- 5. 77% of college students use Snapchat daily
- 6. Facebook reportedly offered to buy Snapchat for $3 Billion in late 2013
- 7. TechCrunch blog named Snapchat the Fastest Rising Startup of 2012
- 8. So.what are the characteristics that make Snapchat so authentic?
- 10. Its more intimate than a text.
- 11. Opening a Snapchat feels like unwrapping a present. You never know what youre going to get.
- 12. The drawing tools & captions help to personalize your picture.
- 14. You send Snapchats to your phone contacts.
- 15. People stop what theyre doing to look at a Snapchat.
- 16. People sometimes wait to open a Snapchat until they are alone so they can appreciate the picture more fully.
- 18. Snapchat is known as an ephemeral social media.
- 19. Because the images disappear, they make you pay closer attention.
- 20. Snapchat isnt about capturing the traditional Kodak moment. Its about communicating with the full range of human emotionnot just what appears to be pretty or perfect. Evan Spiegel, Snapchat CEO
- 21. Sources Boyd, D. (2014, March 21). Why Snapchat is Valuable: Its All About Attention. In Linkedin. http://www.linkedin.com/today/post/article/20140321152822-79695780-why- snapchat-is-valuable-it-s-all-about-attention Colao, J. (2014, January 6) The Inside Story of Snapchat: The Worlds Hottest App Or A $3 Billion Disappearing Act? In Forbes. http://www.forbes.com/sites/jjcolao/2014/01/06/the-inside-story-of-snapchat-the-worlds- hottest-app-or-a-3-billion-disappearing-act/ Edwards, J. (2014, May 14). This Char of Historic App Downloads Shows Just How Huge Snapchat Is Becoming. In Business Insider. http://www.businessinsider.com/snapchat-app-downloads-statistics-and-data-2014-5 Gillette, F. (2013, February 7). Snapchat and the Erasable You. In Bloomberg Businessweek. http://www.businessweek.com/articles/2013-02-07/snapchat-and-the- erasable-future-of-social-media#p1 Smith, C. (2014, February 2). 17 Amazing Snapchat Statistics (April 2014). In Expanded Ramblings. http://expandedramblings.com/index.php/snapchat-statistics/#.U349FfldXEJ All images found from Flickr under the Creative Commons License.