What Makes Snapchat so Successful?
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Snapchat has become very popular and successful due to its personal, exclusive, and temporary nature. Over 50 million Snapchats are sent daily among its large user base of over 26 million Americans and 77% of college students. In 2013, Facebook offered $3 billion to purchase Snapchat due to its fast growth and unique ephemeral messaging features that encourage intimate sharing between contacts unlike other social media platforms.
What Makes Snapchat so Successful?
- 1. What makes Snapchat so successful?
- 2. It is the 19th most popular free app of all time
- 3. Over 50 million Snapchats are sent daily
- 4. There are over 26 million American Snapchat users
- 5. 77% of college students use Snapchat daily
- 6. Facebook reportedly offered to buy Snapchat for $3 Billion in late 2013
- 7. TechCrunch blog named Snapchat the ¡°Fastest Rising Startup¡± of 2012
- 8. So¡.what are the characteristics that make Snapchat so authentic?
- 10. It¡¯s more intimate than a text.
- 11. ¡°Opening a Snapchat feels like unwrapping a present. You never know what you¡¯re going to get.¡±
- 12. The drawing tools & captions help to personalize your picture.
- 14. You send Snapchats to your phone contacts.
- 15. People stop what they¡¯re doing to look at a Snapchat.
- 16. People sometimes wait to open a Snapchat until they are alone so they can appreciate the picture more fully.
- 18. Snapchat is known as an ephemeral social media.
- 19. Because the images disappear, they make you pay closer attention.
- 20. ¡°Snapchat isn¡¯t about capturing the traditional Kodak moment. It¡¯s about communicating with the full range of human emotion¡ªnot just what appears to be pretty or perfect.¡± ¨CEvan Spiegel, Snapchat CEO