際際滷

際際滷Share a Scribd company logo

What marketing is not

Chris R. Keller
Chris R. Keller

There are many things that people claim to be good marketing, this presentation outlines you 7 tell tale signs that something is NOT good marketing.

1 of 9
Download to read offline
Good marketing is NOT....
1. A negative return on investment. Good marketing ALWAYS returns a positive return on investment.
2. Only advertising Good marketing includes strategies and tactics for public relations, generating referrals, entering new segments, developing new products, pricing strategies and adding new distribution networks for your products or services.
3. Gambling Good marketing is not a gamble it is either a calculated experiment or pretested proven initiative with a positive return on investment.
4. Company focused Good marketing is customer benefit and customer desire focused.
5. Inconsistent Good marketing is consistent, because consistency increases marketing effectiveness. This means using the same wording, colour, messages, images and logo.
6. A one time event Good marketing includes excessive repetition. For the average person to remember a message then need to see it seven times. Repetition in marketing increases return on investment.
7. A guessing game Good marketing is calculated and strategic actions that have the ability to accomplish the desired goal with a high likelihood of success, where the approximate outcome can be predicted ahead of time
Guaranteed Return On Investment Or Your Money Back. Outsourced Sales & Marketing Outsourced Sales & Marketing SEO & Website Conversion Optimization SEO & Website Conversion Optimization Marketing Plan Services Marketing Plan Services www.Profitworks.ca

More Related Content

What marketing is not

  • 2. 1. A negative return on investment. Good marketing ALWAYS returns a positive return on investment.
  • 3. 2. Only advertising Good marketing includes strategies and tactics for public relations, generating referrals, entering new segments, developing new products, pricing strategies and adding new distribution networks for your products or services.
  • 4. 3. Gambling Good marketing is not a gamble it is either a calculated experiment or pretested proven initiative with a positive return on investment.
  • 5. 4. Company focused Good marketing is customer benefit and customer desire focused.
  • 6. 5. Inconsistent Good marketing is consistent, because consistency increases marketing effectiveness. This means using the same wording, colour, messages, images and logo.
  • 7. 6. A one time event Good marketing includes excessive repetition. For the average person to remember a message then need to see it seven times. Repetition in marketing increases return on investment.
  • 8. 7. A guessing game Good marketing is calculated and strategic actions that have the ability to accomplish the desired goal with a high likelihood of success, where the approximate outcome can be predicted ahead of time
  • 9. Guaranteed Return On Investment Or Your Money Back. Outsourced Sales & Marketing Outsourced Sales & Marketing SEO & Website Conversion Optimization SEO & Website Conversion Optimization Marketing Plan Services Marketing Plan Services www.Profitworks.ca