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What Match.Com Taught A Grumpy Old Guy About Love, Life and Social Media
What Match.Com Taught A Grumpy Old Guy About Love, Life and Social Media
What Match.Com Taught A Grumpy Old Guy About Love, Life and Social Media
What Match.Com Taught A Grumpy Old Guy About Love, Life and Social Media
What Match.Com Taught A Grumpy Old Guy About Love, Life and Social Media
What Match.Com Taught A Grumpy Old Guy About Love, Life and Social Media
What Match.Com Taught A Grumpy Old Guy About Love, Life and Social Media
1980¡¯s Dating   2010 Dating
Push Model        Opt In
  Annoying        Inviting
  Shot Gun       Targeted
 Inefficient     Efficient
What Match.Com Taught A Grumpy Old Guy About Love, Life and Social Media
Match.com Rosetta Stone

        Real World    Match.com



Curvy




Age      50          45-47
1980 Life Cycle of a Lie




2010 Life Cycle of a Lie
I Look
             Good In
            Jeans or A
             Tux Or A
            Speedo Or
              A Toga
   My
 Friends
Say I¡¯m A
  Funny
   Guy
What Match.Com Taught A Grumpy Old Guy About Love, Life and Social Media
Push World The Opt-In World
#1 Lying is a losing
        proposition
         The odds
        of getting
      caught have
         increased
      dramatically
#2 Protect your
                  reputation




A lifetime to build and just
   a moment to destroy
#3 Qualification:
The truth
eliminates garbage
  Don¡¯t waste time on
  that which can¡¯t be won
  at the cost of that
  which is winnable
#4 Words are empty without
consistent confirming behavior




It is what you do and not what
you say that defines you
#5 Scarcity Principle: Be
the pretty girl at the dance


            Being invited
            increases your
            perceived value
What Match.Com Taught A Grumpy Old Guy About Love, Life and Social Media

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What Match.Com Taught A Grumpy Old Guy About Love, Life and Social Media