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1. What Mobile Research Can Accomplish in 15 min? Kris Mihalic Connected Life, Yahoo! Inc.

2. Lead UX researcher for all Yahoo!’s mobile products worldwide

3. all + worldwide = No!

4. sevensixﬁve @ ﬂickr The truth 15 minutes

5. Ubiquity & Context 4.000.000.000

6. Ubiquity & Context 4.000.000.000

7. Methods for illbethesun @ ﬂickr mobile user research? Adaptation!

8. Methods for illbethesun @ ﬂickr mobile user research? Adaptation!

9. Mobile Mail Comparative Priorities Focus Forces ...

10. Great research ≠ Great outcome

11. Yahoo! Go Concept Study Product functionality UX improvement Team engagement

12. Yahoo! Go Concept Study Product functionality UX improvement Team engagement

13. Great research = Great outcome

14. Smartphone Menu Navigation Cultural constraints Technical constraints

15. Smartphone Menu Navigation Cultural constraints Technical constraints

16. Great research ? Great outcome

17. “J�� tcp909 @ ﬂickr falling into place” Radiohead (In Rainbows)

18. What Mobile Research Can Accomplish in 15 min? Kris Mihalic Connected Life, Yahoo! Inc.

What Mobile Research Can Accomplish in 15 min?