What Problems Can DAM Solve For Creative Agencies
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DataBasics is a Digital Asset Management (DAM) solutions provider with over 20 years of experience in the DAM industry. They represent leading DAM brands and have a large team focused on implementation with extensive knowledge. Without a DAM, the document describes digital asset workflows as inefficient, with assets being emailed back and forth between teams which can lead to version control issues and delays. A DAM solution centralizes assets, streamlines workflows, saves money by reducing email burden, and improves organizational efficiency.
What Problems Can DAM Solve For Creative Agencies
- 1. How DAM Solves Problems
- 3. 20+ years in DAM marketplace Well-established business and capability profile Represent global leading brand i.e. Canto Cumulus Established customer base 100+ existing accounts to reference 2/3 of the team are involved in implementation: the largest DAM team in the region Extensive knowledge and resources Who we areWho we are
- 4. Creation Idea ReviewProduction Distribution Archive Advertiser Concept Engineer Designer Client Writer Photographer Graphic Editor Freelancer Manager Salesman Consultant ClientDeveloperManufacturerProducerContractors EmployeePartnerRetailerCustomer Your life without a DAM
- 5. A client sends request for digital asset creation. The Idea team work to create concept, look and feel for the assets. Concept drafts are being sent back and forth between the Advertiser, Concept Engineer and Designer. Can you send me the final draft version? I think John has it.. John, do you have the final version of the concept draft? Your life without a DAM
- 6. Creation Idea Review Production Distribution Archive Advertiser Concept Engineer Designer Client Writer Photographer Graphic Editor Freelancer Manager Salesman Consultant ClientDeveloperManufacturerProducerContractors EmployeePartnerRetailerCustomer Your life without a DAM
- 7. The concept gets emailed to Creation team. Photographer, Writer and Graphic Designer begin work on creating the assets. Along the way they employ a freelance Videographer. The work-in-progress assets get emailed back and forth for approval and collaboration. Wait.. I needed that image of the product in red, not white.. Can you change that, please? I did. And I emailed it to you. I cant find it. Can you please resend? Your life without a DAM
- 8. Your life without a DAM Creation Idea ReviewProduction Distribution Archive Advertiser Concept Engineer Designer Client Writer Photographer Graphic Editor Freelancer Manager Salesman Consultant ClientDeveloperManufacturerProducerContractors EmployeePartnerRetailerCustomer
- 9. The finished version gets emailed to Review team and Client for approval. Changes and improvement requests get emailed back to Creation team. A new version is emailed to Review team. Where is the latest version? Was this version approved? Why cant I download the latest version? Your life without a DAM
- 10. Creation Idea ReviewProduction Distribution Archive Advertiser Concept Engineer Designer Client Writer Photographer Graphic Editor Freelancer Manager Salesman Consultant ClientDeveloperManufacturerProducerContractors EmployeePartnerRetailerCustomer Your life without a DAM
- 11. Final version is emailed to Production team. Product is being produced and the created marketing assets are being used. Manufacturer adds its logo and would like to set brand guidelines for using the assets. The Distribution team distribute assets. Retailer adds a message to the asset. Employee shares on social media. How do we make sure everyone follows our Brand Guidelines? I would like this asset to expire in three months, how do I manage that? How can I control who sees and accesses these assets? What about the copyrights? Where is that high- resolution image? Your life without a DAM
- 13. Creation Idea Review Production Distribution Archive Advertiser Concept Engineer Designer Client Writer Photographer Graphic Editor Freelancer Manager Salesman Consultant ClientDeveloperManufacturerProducerContractors EmployeePartnerRetailerCustomer DAM Your life with a Digital Asset Management solution
- 14. Your life with a Digital Asset Management solution Streamline your digital asset production processes - from idea to distribution, allowing your staff to concentrate on their main responsibilities. Save money by allowing your creative and marketing teams to focus on their projects instead of answering endless email requests. Increase your return on investment by repurposing already existing assets and eliminating lost files. Improve organisational efficiency through a central, searchable repository for assets that support and power your marketing efforts.
- 15. Thank you! info@databasics.com.au 1300 886 238 For more resources visit our blog: http://www.databasics.com.au/blog/ Follow us on LinkedIn: https://www.linkedin.com/company/databasics-pty-ltd/