BNI Presentation: Social Media
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This keynote was presented at a BNI meeting, April 29th, 2015 to help members understand how social media functions properly within a business.
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BNI Presentation: Social Media
- 1. What Social Media Can & Cannot Do! An honest account of online marketings magic bullet
- 2. Table of Contents What Social Media CAN and CANNOT do Your online eco-system: How everything 鍖ts What we actually do, in 6 steps
- 3. Setting expectation right on the onset What Social Media IS and ISNT
- 4. Social Media CAN.. AMPLIFY your current marketing strategies by engaging in the communities youre focusing on An OPPORTUNITY to engage with current and potential customers online DIRECT potential customers towards your current goals eg. website, subscriptions etc.. Build brand awareness Build your brands community ONE-PART of a multi-faceted marketing campaign
- 5. Social Media CAN NOT.. A one-stop solution for all your marketing needs An easy, If you built it, they will come scenario Worth less than what you were paying for advertising back in 1995 Social Media cannot build your empire in a month The cure to everything ever!
- 6. Social media can only be successful if you integrate it and support it through other marketing means. - Super Amazing Wise Person
- 7. How does everything fit? Your Online Eco-System
- 8. The Heart of your presence WEBSITE Youve just 鍖nished your website. 120 hours & thousands of dollars later and it looks great! So now what? Now you need to tell the world about it, so how exactly do you go about doing that? You need little birds to spread the word, you need some social media to connect you with your audience, to help build your community. The Heart of Your Presence
- 9. The Heart of your presence WEBSITE Audience, Engagement & Leads SOCIAL MEDIA The Social Media Eco-System
- 10. There are many reasons your business needs a blog, but none are more valid than the fact it builds your authority. By creating content to share, you help generate traf鍖c to your site. This in turn helps your standing with Google by providing consistent fresh content for it to recognize. Simple put, your blog is the air of your eco-system Showcase Your Expertise Show your expertise BLOG
- 11. The Heart of your presence WEBSITE Audience, Engagement & Leads SOCIAL MEDIA Show your expertise BLOG The Social Media Eco-System
- 12. The purpose of a white paper is to promote a certain product, service, technology or methodology to in鍖uence prospective customers' decisions. We do this by providing factual information minus marketing 鍖uff. By offering your expertise in exchange for a prospects email address, we continue to feed the eco-system, adding to our email list and creating valuable content we can continue to use, something we colloquially refer to as Evergreen content. Evergreen Content for Emails Whitepapers for Emails LANDING PAGE
- 13. The Heart of your presence WEBSITE Audience, Engagement & Leads SOCIAL MEDIA Show your expertise BLOG Whitepapers for Emails LANDING PAGE The Social Media Eco-System
- 14. A newsletter is a great way to keep in touch with your prospects. Its a marketing tool that your customers actually signed up for, so obviously they want to see it. This is where you can share important updates, promotions etc.. to once again provide information that positions you as an expert in your 鍖eld. This of course builds a level of trust and loyalty with your customers. All in all, its a win-win. Email Subscribers Monthly Subscriptions NEWSLETTER
- 15. The Heart of your presence WEBSITE Audience, Engagement & Leads SOCIAL MEDIA Show your expertise BLOG Whitepapers for Emails LANDING PAGEMonthly Subscriptions NEWSLETTER The Social Media Eco-System
- 16. Its pretty much all magic.. What We Actually Do, In 6 Steps
- 17. A Path To a Social Media Campaign Client Goals 1 Brand Awareness Build Community Thought Leadership Drive Traf鍖c
- 18. The Path of A Social Media Campaign 2 Build Persona Pro鍖les
- 19. Persona Profiles JACKJANE ___ YEARS OLD LOVES ___________________ _________________________ LIVES IN _________________ AND _____________________ _________________________ ___ YEARS OLD LOVES __________________ ________________________ LIVES IN _________________ AND ____________________ _________________________ Age Gender Job Description Income Likes/ Dislikes
- 20. The Path of A Social Media Campaign 3 Channels
- 21. Choosing Your Channels Over 800+ Channels Who is your target audience? Where do they congregate? What do they talk about? What do they love?
- 22. Facebook Demographic: 58% Women Pros: Very Community Centric Bene鍖ts: Most people will look for you on this channel 鍖rst Users: 1.4Bn
- 23. LinkedIn Demographic: Business Pros: Direct B2B engagement Bene鍖ts: Real-World Network Users: 347m
- 24. Twitter Demographic: Mobile-Centric Pros: Perfect for Customer Service Bene鍖ts: Very Event-Oriented Users: 288m
- 25. The Path of A Social Media Campaign Content Strategy Content Creation Infographics Whitepapers Blogposts Editorial Calendar Imagery 4
- 26. Whitepaper Evergreen Content ie. Long Term Provides your expertise in more than just a bite-size format provided in-exchange for email Helps build your email subscription base
- 27. Infographic Evergreen Content Visually appealing Great shareability
- 28. Blogposts Sets your expertise! Consistency is key Helps drive traf鍖c to your site SEO friendly Cost effective
- 29. Video Video is the currently a powerhouse An extra channel to engage via YouTube, Instagram or Vine
- 30. The Path of A Social Media Campaign 5 Cultivate Audience Growth Engagement Relevant Content
- 31. The Path of A Social Media Campaign 6 Marketing ObjectivesAnalytics Benchmarking
- 32. Analytics If you cant measure it, it doesnt exist The Almighty ROI Social Media is extremely measurable but..
- 33. Benchmark Where did we start? What is success? Is what were doing working? Is it working? Change it up! 0 25 50 75 100 April May June July