The document proposes conducting a simple email survey of students to understand what features they find most exciting in a school app and why they may not have joined, with clickable responses and a single call to action to tally votes through a bitly link. The survey would target invitees, occasional users, active users, and top posters of the app and results would be viewable on a dashboard, with plans for future in-app surveys, longer surveys, and virtual focus groups to gather additional feedback.