際際滷

際際滷Share a Scribd company logo
What the customer wants
you to know
How everybody needs to think differently about sales
Dr. Sumit Saha
Get Discount
Only price
factors
From Seller
View
Get sales
Get Better
price
Conventional selling
Vendor Salesperson
Customers
Purchasing
Department
Selling Method
Information is
now less
opaque
Value Creation selling
Legal
Vendor
Sales Team
Purchase
Marketing
Technology
Supply
Chain
Finance
Finance
Marketing
Supply
Chain
Legal
Information will also flow from
Vendors people directly to
customers people as the trust
builds
Value Account Plan
Customer snapshot
 Basic Information and
contacts
 Total picture of
customer business
 Decision-making in
customer shop.
Value proposition
 Customer need
 Your offerings
 Your Financials.
Business Benefits
 Physical benefits
 Margins
 Revenue growth
 ROI
 Brand equity
 Market share.
Team leader
 Engaging all the
departments in sales
 Give Training how to
talk to customer and
grab information
 Frontend the process
Your offering
 Technology benefits.
 Identify the problem
 Give the solution
 Maintain Brand
image.
The Right
Stuff
What to teach Measuring
Progress
1 2 3
Developing Value creation sales force
 What information do they
need from the customer
 How to prepare a VAP.
 How to collaborate in your
own company.
 The language of business
 Ability to build trust
between customers and
sellers.
 The concept of TVO.
 Share of customers
wallet
 Customer benefits
 Customer trust
 Customer-initiated
contact
 Internal collaboration
 Sales force certification
 Idea generation.
 Customer perception
 Affability
 Conceptualizing problems
and solutions
 Leadership
 Tenacity
 Business Acumen.
 Training from the Top
level management.
Sustain the VCS Process
Customer summit
Link Compensation
Put Revenue at the
center of budgeting
Build organizational
support
Measuring
Success
Drive Value
creation selling
through
Reviews
Focus on both
Revenue and cost
Tackle Value
creation
selling from
the Top down
Conclusion
皰 Importance of Value creation selling in new modern method
皰 How it is different from the Traditional method of selling.
皰 Learnt how to involve other departments in the company in the sales process
皰 Methods to create a Value Account plan for Value creation selling.
皰 VCS gives benefits to both the seller and customer company
皰 For trust-building, sustaining in the market for a long time, how does VCS contribute to that.
Special thanks to the Author
Ram Charan, a business guru is a world-renowned advisor to business leaders and
corporate boards, a best-selling author, and an award-winning teacher. He is known for
his keen insights into business problems and his real-world practicality in solving them.
For nearly four decades, Ram has advised some of the worlds most successful business
leaders on far-ranging issues, from corporate governance and CEO selection to changing
corporate culture at companies like General Electric, Verizon, Dupont, and Colgate. His
solutions are highly pragmatic, largely because of his field research approach, observing
real-life actions and extracting what works.

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What the customer wants you to know-2.pptx

  • 1. What the customer wants you to know How everybody needs to think differently about sales Dr. Sumit Saha
  • 2. Get Discount Only price factors From Seller View Get sales Get Better price Conventional selling Vendor Salesperson Customers Purchasing Department Selling Method Information is now less opaque
  • 3. Value Creation selling Legal Vendor Sales Team Purchase Marketing Technology Supply Chain Finance Finance Marketing Supply Chain Legal Information will also flow from Vendors people directly to customers people as the trust builds
  • 4. Value Account Plan Customer snapshot Basic Information and contacts Total picture of customer business Decision-making in customer shop. Value proposition Customer need Your offerings Your Financials. Business Benefits Physical benefits Margins Revenue growth ROI Brand equity Market share. Team leader Engaging all the departments in sales Give Training how to talk to customer and grab information Frontend the process Your offering Technology benefits. Identify the problem Give the solution Maintain Brand image.
  • 5. The Right Stuff What to teach Measuring Progress 1 2 3 Developing Value creation sales force What information do they need from the customer How to prepare a VAP. How to collaborate in your own company. The language of business Ability to build trust between customers and sellers. The concept of TVO. Share of customers wallet Customer benefits Customer trust Customer-initiated contact Internal collaboration Sales force certification Idea generation. Customer perception Affability Conceptualizing problems and solutions Leadership Tenacity Business Acumen. Training from the Top level management.
  • 6. Sustain the VCS Process Customer summit Link Compensation Put Revenue at the center of budgeting Build organizational support Measuring Success Drive Value creation selling through Reviews Focus on both Revenue and cost Tackle Value creation selling from the Top down
  • 7. Conclusion 皰 Importance of Value creation selling in new modern method 皰 How it is different from the Traditional method of selling. 皰 Learnt how to involve other departments in the company in the sales process 皰 Methods to create a Value Account plan for Value creation selling. 皰 VCS gives benefits to both the seller and customer company 皰 For trust-building, sustaining in the market for a long time, how does VCS contribute to that.
  • 8. Special thanks to the Author Ram Charan, a business guru is a world-renowned advisor to business leaders and corporate boards, a best-selling author, and an award-winning teacher. He is known for his keen insights into business problems and his real-world practicality in solving them. For nearly four decades, Ram has advised some of the worlds most successful business leaders on far-ranging issues, from corporate governance and CEO selection to changing corporate culture at companies like General Electric, Verizon, Dupont, and Colgate. His solutions are highly pragmatic, largely because of his field research approach, observing real-life actions and extracting what works.