What The West Wing Can Teach Us About Building Products
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This document discusses concepts for building successful products including focus, value propositions, minimum viable products, product-market fit, and customer feedback. It emphasizes the importance of focus by quoting Steve Jobs saying no to other good ideas is essential. A value proposition is defined as a headline, sub-headline, 3 bullet points, and visual summarizing what problem a product solves. Examples of minimum viable products that proved solutions with few resources are also provided. The document stresses iteratively solving bigger problems while communicating a grand vision and using customer feedback from surveys, feedback boxes, direct outreach, analytics, and usability tests to achieve product-market fit.
What The West Wing Can Teach Us About Building Products
- 1. WHAT THE WEST WING CAN TEACH US ABOUT BUILDING PRODUCTS AJ MORRIS @ajmorris
- 6. People think focus means saying yes to the thing youve got to focus on. But thats not what it means at all. It means saying no to the hundred other good ideas that are out there. You have to pick carefully. Im actually as proud of the things we havent done as the things I have done. Innovation is saying no to 1,000 things. Steve Jobs @ajmorris
- 7. WHAT IS A VALUE PROPOSITION? > Headline > Sub-headline or 2-3 sentence paragraph > 3 bullet points > Visual @ajmorris
- 8. EXAMPLES OF GOOD VALUE PROPOSITION @ajmorris
- 13. What could we make at a minimum to get our product functions to prove it is a solution to a problem? @ajmorris
- 16. UNSPLASH MVP > Took them 3 hours to build. > They used Tumblr for free and a $20 theme. > Hired a local photographer to take 10 high-resolution photos > Uploaded them for people to use for free. @ajmorris
- 18. KNOWING WHAT TO BUILD > Start with a single, simple product. > Keep iterating, while constantly solving bigger problems. > Constantly communicate the vision of the Grand Problem that will be solved. @ajmorris
- 20. Product-Market fit means being in a good market with a product that can satisfy that market. Marc Andreessen @ajmorris
- 22. CUSTOMER FEEDBACK Here are 5 ways I get customer feedback. * Surveys * Feedback boxes * Reaching out directly * User activity * Usability Tests @ajmorris
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- 28. CUSTOMER FEEDBACK REACH OUT DIRECTLY @ajmorris
- 29. CUSTOMER FEEDBACK USER ACTIVITY FROM YOUR ANALYTICS @ajmorris
- 30. WHATS THE BIG DEAL THOUGH? WHY IS THIS USEFUL? @ajmorris
- 32. @ajmorris