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What They REALLY Want: How to Create Innovative Research That People Will Actually Use

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Cheryl Yanek
Cheryl Yanek

What do people really want? Two librarians examine what it takes to create knowledge products and research that people will actually use.

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What They Really Want: How to Create Innovative Research People Will Actually Use Amelia Costigan, Senior Associate Librarian Cheryl Yanek, Director, Librarian 息 Catalyst 2015 1
息 Catalyst 2015 2 Catalyst Information Center Who We Are Catalyst is the leading non-profit organization expanding opportunities for women and business. The core of Catalysts work is its original research. The Information Center (IC) is a library within the organization, and works to support the organizations mission.
息 Catalyst 2015 3 Catalyst Information Center What We Do Each day the IC engages directly with: many of the over 700 Catalyst member companies the media scholars the general public
息 Catalyst 2015 4 How to do more with less? We transform data into information, information into knowledge, and knowledge into insights. . . . Or we take reference to the next level.
息 Catalyst 2015 5 Data Knowledge Products
息 Catalyst 2015 6 Insight Knowledge Products First Steps Diversity Councils Women in the World Gender Identity in the Workplace Engaging Men Country Overviews India Mexico
息 Catalyst 2015 7 Insight Knowledge Products Products in Process = cleaned up reference requests for reuse. Topics include: Unconscious Bias Guide to Benchmarking Origins of Glass Ceiling Analysis of the Current State of the Opt-Out Story
息 Catalyst 2015 8 Insight Knowledge Products: Visualizations The IC is converting some of its most popular knowledge products into visualizations.
息 Catalyst 2015 9 We Measure Usage of Knowledge Products
息 Catalyst 2015 10 Just Because You Can, Doesnt Mean You Should Have a strategic plan in place before embarking on any product development.
息 Catalyst 2015 11 How do we choose what becomes a knowledge product? Benefit the mission? Benefit the Information Center? Benefit our work flow? Benefit the users? And which users? Are people asking for it?
息 Catalyst 2015 12 If You Are Going To Do It, Do It Well Credibility depends on accuracy. Involve an editor (or second reader) Fact check Proofread
息 Catalyst 2015 13 Know How You Will Measure Success How do you measure success? Page views and downloads? Media usage? Brand awareness of IC? Comments?
息 Catalyst 2015 14 Social Media Social media is sometimes made up of a series of knowledge products. Graphics, quotes, stats, and tweets engage potential knowledge users in different ways
息 Catalyst 2015 15 Whats Next? Figuring out what knowledge products serve what purpose. Figuring out how to make knowledge products that go viral on social media Anticipating what users want next. Determining how to spread the Catalyst mission beyond current Catalyst users.
息 Catalyst 2015 16 Go Knowledge! Knowledge Products are a Win-Win. Increased visibility for a special library Support service Support mission Its a value add Spread message beyond your immediate audience
息 Catalyst 2015 1 Resources Catalyst Information Center Resources Quick Takes First Steps Infographics Charts Image Sources 際際滷 4: "Gluehlampe 01 KMJ" by KMJ - de.wikipedia, original upload 26 Jun 2004 by de:Benutzer:KMJ. Licensed under CC BY-SA 3.0 via Wikimedia Commons. 際際滷 11: By ProjectManhattan (Own work) [CC BY-SA 3.0], via Wikimedia Commons. 際際滷 12: By AlphaZeta (Own work) [CC0], via Wikimedia Commons. 際際滷 13: "Metre pliant 500px". Licensed under CC BY-SA 3.0 via Wikimedia Commons.
息 Catalyst 2015 18 Questions? Amelia Costigan acostigan@catalyst.org @costigana Cheryl Yanek cyanek@catalyst.org @cherylkathleen

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What They REALLY Want: How to Create Innovative Research That People Will Actually Use

  • 1. What They Really Want: How to Create Innovative Research People Will Actually Use Amelia Costigan, Senior Associate Librarian Cheryl Yanek, Director, Librarian 息 Catalyst 2015 1
  • 2. 息 Catalyst 2015 2 Catalyst Information Center Who We Are Catalyst is the leading non-profit organization expanding opportunities for women and business. The core of Catalysts work is its original research. The Information Center (IC) is a library within the organization, and works to support the organizations mission.
  • 3. 息 Catalyst 2015 3 Catalyst Information Center What We Do Each day the IC engages directly with: many of the over 700 Catalyst member companies the media scholars the general public
  • 4. 息 Catalyst 2015 4 How to do more with less? We transform data into information, information into knowledge, and knowledge into insights. . . . Or we take reference to the next level.
  • 5. 息 Catalyst 2015 5 Data Knowledge Products
  • 6. 息 Catalyst 2015 6 Insight Knowledge Products First Steps Diversity Councils Women in the World Gender Identity in the Workplace Engaging Men Country Overviews India Mexico
  • 7. 息 Catalyst 2015 7 Insight Knowledge Products Products in Process = cleaned up reference requests for reuse. Topics include: Unconscious Bias Guide to Benchmarking Origins of Glass Ceiling Analysis of the Current State of the Opt-Out Story
  • 8. 息 Catalyst 2015 8 Insight Knowledge Products: Visualizations The IC is converting some of its most popular knowledge products into visualizations.
  • 9. 息 Catalyst 2015 9 We Measure Usage of Knowledge Products
  • 10. 息 Catalyst 2015 10 Just Because You Can, Doesnt Mean You Should Have a strategic plan in place before embarking on any product development.
  • 11. 息 Catalyst 2015 11 How do we choose what becomes a knowledge product? Benefit the mission? Benefit the Information Center? Benefit our work flow? Benefit the users? And which users? Are people asking for it?
  • 12. 息 Catalyst 2015 12 If You Are Going To Do It, Do It Well Credibility depends on accuracy. Involve an editor (or second reader) Fact check Proofread
  • 13. 息 Catalyst 2015 13 Know How You Will Measure Success How do you measure success? Page views and downloads? Media usage? Brand awareness of IC? Comments?
  • 14. 息 Catalyst 2015 14 Social Media Social media is sometimes made up of a series of knowledge products. Graphics, quotes, stats, and tweets engage potential knowledge users in different ways
  • 15. 息 Catalyst 2015 15 Whats Next? Figuring out what knowledge products serve what purpose. Figuring out how to make knowledge products that go viral on social media Anticipating what users want next. Determining how to spread the Catalyst mission beyond current Catalyst users.
  • 16. 息 Catalyst 2015 16 Go Knowledge! Knowledge Products are a Win-Win. Increased visibility for a special library Support service Support mission Its a value add Spread message beyond your immediate audience
  • 17. 息 Catalyst 2015 1 Resources Catalyst Information Center Resources Quick Takes First Steps Infographics Charts Image Sources 際際滷 4: "Gluehlampe 01 KMJ" by KMJ - de.wikipedia, original upload 26 Jun 2004 by de:Benutzer:KMJ. Licensed under CC BY-SA 3.0 via Wikimedia Commons. 際際滷 11: By ProjectManhattan (Own work) [CC BY-SA 3.0], via Wikimedia Commons. 際際滷 12: By AlphaZeta (Own work) [CC0], via Wikimedia Commons. 際際滷 13: "Metre pliant 500px". Licensed under CC BY-SA 3.0 via Wikimedia Commons.
  • 18. 息 Catalyst 2015 18 Questions? Amelia Costigan acostigan@catalyst.org @costigana Cheryl Yanek cyanek@catalyst.org @cherylkathleen