際際滷

際際滷Share a Scribd company logo

What to do for your Business Online

Download as PPTX, PDF
Lacey Faught
Lacey Faught

The document provides tips for businesses to build an online presence through blogging, social media, and directories. It notes that local online searches are increasing and many searchers contact businesses or make purchases. Specific tips are given for blogging regularly with images and keywords, engaging audiences on social media, and ensuring listings on important directories like Google and Yelp. The document emphasizes starting a blog and using social media to drive traffic to it and the business website.

1 of 12
Download to read offline
WHAT TO DO FOR YOUR BUSINESS ONLINE? Blogging, Social Media, Directories and more
STATS TO CONSIDER In 2009 The total # of U.S. online searches from the year before grew 31% 83% of local search users contacted the businesses they found through phone calls or in-person visits 50% of online local business searchers made purchases *Study by TMP Directional Marketing
BUT HOW MANY PEOPLE ARE REALLY SEARCHING ONLINE?
LOCAL SEARCHES IN VANCOUVER WA Keywords Searches/month Catering Vancouver WA 720 Auto Repair Vancouver WA 1,600 Tires Vancouver WA 1,300 Interior Design Vancouver WA 110 Accountants Vancouver WA 390 Landscaping Vancouver WA 1,000 Painters Vancouver WA 720 Furniture Vancouver WA 2,900 Flooring Vancouver WA 720 * Provided by Google Adwords Keyword Tool
SO HOW DO I BUILD A STRONG ONLINE PRESENCE?
1. Blogging 2. Social Media 3. Directories
BLOGGING DOS & DONTS Dos Donts Blog as often as Blog less than possible once/week Use pictures Use pictures you just Use keywords that find on the Internet you want to rank for Use keywords throughout your text unnaturally Search online for Copy text from any inspiration for blogs other sources
SOCIAL MEDIA TIPS Post links to weekly blogs on FB and Twitter http://www.facebook.com/twitter/ Give away prizes to get more likes and comments Pose a question to fans Create a this vs that graphic within your niche Create a caption competition
IMPORTANT DIRECTORY LISTINGS GetListed.org Google Bing Expressupdate Neustar Localeze Yelp Foursquare Yahoo! Superpages.com Yp.com Citysearch Hotfrog Best of the Web Nokia Local.com
What to do for your Business Online
MORE OPTIONS Articles Press Releases Honest link exchanges On-site forums Off-site forum interactions Google+ Google Authorship Title/Description/Keyword Tags Headings Inner-page linking More
IN CONCLUSION Remember to: Blog Use Social Media Get Listed in Directories

More Related Content

What to do for your Business Online

  • 1. WHAT TO DO FOR YOUR BUSINESS ONLINE? Blogging, Social Media, Directories and more
  • 2. STATS TO CONSIDER In 2009 The total # of U.S. online searches from the year before grew 31% 83% of local search users contacted the businesses they found through phone calls or in-person visits 50% of online local business searchers made purchases *Study by TMP Directional Marketing
  • 3. BUT HOW MANY PEOPLE ARE REALLY SEARCHING ONLINE?
  • 4. LOCAL SEARCHES IN VANCOUVER WA Keywords Searches/month Catering Vancouver WA 720 Auto Repair Vancouver WA 1,600 Tires Vancouver WA 1,300 Interior Design Vancouver WA 110 Accountants Vancouver WA 390 Landscaping Vancouver WA 1,000 Painters Vancouver WA 720 Furniture Vancouver WA 2,900 Flooring Vancouver WA 720 * Provided by Google Adwords Keyword Tool
  • 5. SO HOW DO I BUILD A STRONG ONLINE PRESENCE?
  • 6. 1. Blogging 2. Social Media 3. Directories
  • 7. BLOGGING DOS & DONTS Dos Donts Blog as often as Blog less than possible once/week Use pictures Use pictures you just Use keywords that find on the Internet you want to rank for Use keywords throughout your text unnaturally Search online for Copy text from any inspiration for blogs other sources
  • 8. SOCIAL MEDIA TIPS Post links to weekly blogs on FB and Twitter http://www.facebook.com/twitter/ Give away prizes to get more likes and comments Pose a question to fans Create a this vs that graphic within your niche Create a caption competition
  • 9. IMPORTANT DIRECTORY LISTINGS GetListed.org Google Bing Expressupdate Neustar Localeze Yelp Foursquare Yahoo! Superpages.com Yp.com Citysearch Hotfrog Best of the Web Nokia Local.com
  • 11. MORE OPTIONS Articles Press Releases Honest link exchanges On-site forums Off-site forum interactions Google+ Google Authorship Title/Description/Keyword Tags Headings Inner-page linking More
  • 12. IN CONCLUSION Remember to: Blog Use Social Media Get Listed in Directories