What to know before you build your health app!
- 1. A BETTER WAY TO CHANGE
- 2. SO YOU WANNA BUILD A GAME-CHANGING HEALTHCARE APP?
- 3. DO IT! WE NEED YOU!
- 4. BUT HERES WHAT YOU NEED TO KNOW FIRST
- 5. THE FAILURE RATE FOR HEALTHY BEHAVIOUR CHANGE?
- 6. 99%
- 7. BUT YOURS IS AN APP RIGHT? ITS DESIGN-LED AND DATA DRIVEN
- 8. ITS GOING TO BE HYPER-RELEVANT
- 9. ITS GOING TO ALGORITHMICALLY PREDICT
- 10. THE PERFECT TIME TO SEND AN IPHONE BANNER NOTIFICATION
- 11. WHICH SAYS GO FOR A WALK
- 12. WHICH SAYS DRINK A GLASS OF WATER
- 13. WHICH SAYS EAT A SALAD FOR LUNCH
- 14. SO YOURE DEFINITELY GOING TO BE PART OF THE 1%
- 15. DO IT! WE NEED YOU!
- 16. BUT REMEMBER
- 17. 99%
- 18. AND ALSO HEALTH FAILURE ISNT NEUTRAL
- 19. IT ISNT LIKE FAILING TO MASTER PHP
- 20. IT ISNT LIKE FAILING TO LEARN FLUENT SPANISH
- 21. IT ISNT LIKE FAILING TO SHARE A CINEMAGRAM TO TUMBLR
- 22. ITS FAILING AT SOMEONES HEALTH
- 23. WHICH MEANS NEXT TIME THEY WANT TO MAKE A CHANGE
- 24. THEYRE GOING TO BE LEFT WITH A LITTLE SCAR
- 25. THAT REMINDS THEM OF THE LAST TIME THEY FAILED
- 26. AND WHEN IT COMES TO HEALTH MOST PEOPLE HAVE MORE SCARS THAN SKIN
- 27. BUT YOU GET THAT AND YOURE THE 1%
- 28. SO NO SCARS
- 29. WHICH IS AWESOME BECAUSE WE NEED YOU
- 30. AND WHEN YOUR APP IS DONE AND ITS NEW AND NOTABLE IN THE APP STORE
- 32. EIGHT OUT OF TEN HEALTH APPS ARE DELETED AFTER A SINGLE USE
- 33. AND THE TWO THAT SURVIVE SEE ENGAGEMENT PLUMMET AFTER TEN DAYS
- 34. AND EVEN IF YOU CAN SERIOUSLY BREAK THE MOLD
- 37. AND GET USED
- 38. AND NOT GET DELETED TEN SECONDS LATER
- 39. AND KEEP PEOPLE AROUND MORE THAN TEN DAYS
- 40. THEN YOU GET TO TACKLE THE REAL PROBLEM
- 42. YOUR PRECIOUS USER IS GOING TO HIT A ROADBLOCK
- 43. MAYBE THE CAR WILL BREAK DOWN
- 45. MAYBE THEIR ARTHRITIS WILL FLARE UP
- 46. MAYBE THEIR CHILD GETS SENT HOME FROM SCHOOL
- 47. MAYBE IT RAINS
- 48. AND YOUR PRECIOUS USER IS GOING TO IGNORE YOU
- 49. UNTIL THE PROBLEM GOES AWAY
- 50. AND DONT THINK THAT THE MISSING LINK IS A RED APP ICON
- 53. BECAUSE WHATS STOPPING PEOPLE FROM BEING REALLY HEALTHY
- 54. ISNT THAT THEY DONT KNOW HOW TO DO A LUNGE
- 55. ISNT THAT THEY DONT KNOW HOW TO ORDER A SALAD
- 56. ITS THAT FUCKING PLUMBER WHO STILL ISNT HERE
- 57. ITS THAT HEADACHE THEY WOKE UP WITH
- 58. ITS THAT BREAKDOWN IN COMMUNICATION WITH A CHILD
- 59. AND UNTIL WE FIX THAT
- 60. WERE JUST REARRANGING THE DECKCHAIRS ON THE TITANIC
- 61. BUT REMEMBER
- 62. DO IT! WE NEED YOU!
- 63. A BETTER WAY TO CHANGE JOINSESSIONS.COM NICK@JOINSESSIONS.COM