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what you can that i dong well you in .pptx

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Title- Representation- The Effects Debate LO: To introduce the Effects Debate Starter Task- You have 5 minutes to bullet point analyse this product. Consider the representations of: 50 Cent Black males Reebok Who the product is aimed at How it is talking to them The message and ideas present Stretch- Are these meaning implicit or explicit?
Objectives: Representation- Effects Debate Learning: To build ideas of effect of media representations in media products Application: To link this to prior knowledge of media by analysing a product. Knowledge: To develop ideas about how media representation in is constructed All our objectives are AO1: Demonstrate knowledge and understanding of: the theoretical framework of media contexts of media and their influence on media products and processes. AO2: Analyse media products using the theoretical framework of media, including in relation to their contexts, to make judgements and draw conclusions.
Stereotypes What is meant by the term stereotype? KEY TERM Stereotype- A widely held but fixed and oversimplified image or idea of a particular type of person or thing. The term stereotype comes from printing and was first adopted to describe a printing plate that duplicated any type face. Today we use it as a term for describing the way we fit others into expected set patterns of behaviour or thinking associated with the group of people that they are thought to belong to.
Stereotypes What stereotypes are being shown in these images? What are the issues with stereotypes?
Stereotypes Stereotyping is a widely used technique by producers of media products. This approach to the representation of characters, people, ideas, places, objects, events is not intentionally used by institutions to produce negative associations in audience minds, but this may very often be the unintended outcome.
Stereotypes The use of, for example, black males as criminals in TV crime shows very often with result in reinforcing ideas of urban violence and ethnicity that may be in circulation through news stories. Similarly, the sexualized representation of young women in film may reinforce images and ideologies elsewhere in society.
Stereotypes Task- Provide a reading for this 1989 poster advertising Benetton clothing: What does it show? What does it represent? Stretch- What stereotypes might be being implied in this advert?
Stereotypes Stereotypes are not always created by the media, but they are too often sustained by media representations and all too rarely challenged. The Handcuffs posters set out to develop a sense of common humanity that transcends skin colour. In 1989 it flared into controversy because of how it was interpreted by different audiences. The company received many complaints about the advertisement showing two handcuffed men. Many people had interpreted the advertisement as depicting a black man who has been arrested by a white man.
Stereotypes The issue with media products is that too often they rely on these simple representations. They carry with them the build up of experiences of how and where we have encountered them in previous products. These build up until they can spill over into our real world. E.g. we build our knowledge of Russians on those we have seen in film, TV, on the news. We begin to spill over our understanding of fictional types with how we see real people. We believe we know what Russians are like.
Stereotypes If young, black males are portrayed in most film and TV roles and rap music lyrics as troubled, dangerous and violent with gang associations, then when the news runs stories of gang crime in urban areas- such as the Ferguson riots in America in 2015- we begin to spill over our encounters with fictional black males into how we view young black males in the real world In the Benetton poster many saw the poster as racist because of their built up expectations of such media images.
Stereotypes A repeated criticism of the media is that too often it reduces our world into simplistic, easily recognisible elements. It does so to tell its stories effectively. As we saw with Media Language, narratives offer only a few types of characters and these are constructed to be easily identifiable by audiences according to their sphere of action. Task- If this was a film what role would each of these characters play? How do you know?
Stereotypes The issue becomes pressing when we begin to make assumptions about real people based on the simplistic ideas we have learned from media products. Some stereotypes often promoted are: Poor people are lazy All homeless are uneducated All immigrants are scroungers after UK social welfare.
Stereotypes For example: In constructing representations products might give an old man white hair and a walking stick. An image of a business man is constructed with a three piece suit and a briefcase. Whilst not all old men need a walking stick and not all business men carry a briefcase, these are easy and quick ways of signifying some details about the character- he is old, he is a business man. The issue is that we are lead to form our opinions of real people in our real world on these same simple features.
Stereotypes In being so successful in doing so in fictional narratives, the media has constructed a language that we all understand. It has done this so successfully that we now increasingly think about the real world in a similar way. We see our own world composing of heroes, villains, donors, princesses and prizes. Our world has equilibrium, disruptions, climactic events and resolutions. This is because it is how the news is presented to us.
Stereotypes Task- Follow the link to the article in The Independent and answer these questions: 1. What language does the report find is commonly used to describe teenage boys? 2. Why do you think this has a negative impact on teenage boys? 3. The article states that the boys voices themselves were rarely heard in newspapers. What do you think is the impact of this on how teenage boys are seen by newspaper readers? https://www.independent.co.uk/news/uk/home-news/hoodies-louts-scum-how-media-demonises-teenagers-1643964.htm l
Stereotypes When a photo of a group of perfectly ordinary lads, just standing around wearing hooded tops, has become visual shorthand for urban menace, or even the breakdown of society, its clear that teenage boys have a serious image problem. The teen boys brand has become toxic. Media coverage of boys is unrelentingly negative, focusing almost entirely on them as victims or perpetrators of crime and our research shows that the media is helping make teenage boys fearful of each other." Discuss this quote from the article in your pairs. How and why do newspapers construct a representation of youth that is dominantly negative? Look at other negative portrayals of youth in the media.
How well do you understand the use of representations to create meaning in media products? Write down RED, AMBER OR GREEN. Plenary I understand representation is a deliberate selection that can alter meanings and audience understandings I understand how to apply this to a range of products

More Related Content

what you can that i dong well you in .pptx

  • 1. Title- Representation- The Effects Debate LO: To introduce the Effects Debate Starter Task- You have 5 minutes to bullet point analyse this product. Consider the representations of: 50 Cent Black males Reebok Who the product is aimed at How it is talking to them The message and ideas present Stretch- Are these meaning implicit or explicit?
  • 2. Objectives: Representation- Effects Debate Learning: To build ideas of effect of media representations in media products Application: To link this to prior knowledge of media by analysing a product. Knowledge: To develop ideas about how media representation in is constructed All our objectives are AO1: Demonstrate knowledge and understanding of: the theoretical framework of media contexts of media and their influence on media products and processes. AO2: Analyse media products using the theoretical framework of media, including in relation to their contexts, to make judgements and draw conclusions.
  • 3. Stereotypes What is meant by the term stereotype? KEY TERM Stereotype- A widely held but fixed and oversimplified image or idea of a particular type of person or thing. The term stereotype comes from printing and was first adopted to describe a printing plate that duplicated any type face. Today we use it as a term for describing the way we fit others into expected set patterns of behaviour or thinking associated with the group of people that they are thought to belong to.
  • 4. Stereotypes What stereotypes are being shown in these images? What are the issues with stereotypes?
  • 5. Stereotypes Stereotyping is a widely used technique by producers of media products. This approach to the representation of characters, people, ideas, places, objects, events is not intentionally used by institutions to produce negative associations in audience minds, but this may very often be the unintended outcome.
  • 6. Stereotypes The use of, for example, black males as criminals in TV crime shows very often with result in reinforcing ideas of urban violence and ethnicity that may be in circulation through news stories. Similarly, the sexualized representation of young women in film may reinforce images and ideologies elsewhere in society.
  • 7. Stereotypes Task- Provide a reading for this 1989 poster advertising Benetton clothing: What does it show? What does it represent? Stretch- What stereotypes might be being implied in this advert?
  • 8. Stereotypes Stereotypes are not always created by the media, but they are too often sustained by media representations and all too rarely challenged. The Handcuffs posters set out to develop a sense of common humanity that transcends skin colour. In 1989 it flared into controversy because of how it was interpreted by different audiences. The company received many complaints about the advertisement showing two handcuffed men. Many people had interpreted the advertisement as depicting a black man who has been arrested by a white man.
  • 9. Stereotypes The issue with media products is that too often they rely on these simple representations. They carry with them the build up of experiences of how and where we have encountered them in previous products. These build up until they can spill over into our real world. E.g. we build our knowledge of Russians on those we have seen in film, TV, on the news. We begin to spill over our understanding of fictional types with how we see real people. We believe we know what Russians are like.
  • 10. Stereotypes If young, black males are portrayed in most film and TV roles and rap music lyrics as troubled, dangerous and violent with gang associations, then when the news runs stories of gang crime in urban areas- such as the Ferguson riots in America in 2015- we begin to spill over our encounters with fictional black males into how we view young black males in the real world In the Benetton poster many saw the poster as racist because of their built up expectations of such media images.
  • 11. Stereotypes A repeated criticism of the media is that too often it reduces our world into simplistic, easily recognisible elements. It does so to tell its stories effectively. As we saw with Media Language, narratives offer only a few types of characters and these are constructed to be easily identifiable by audiences according to their sphere of action. Task- If this was a film what role would each of these characters play? How do you know?
  • 12. Stereotypes The issue becomes pressing when we begin to make assumptions about real people based on the simplistic ideas we have learned from media products. Some stereotypes often promoted are: Poor people are lazy All homeless are uneducated All immigrants are scroungers after UK social welfare.
  • 13. Stereotypes For example: In constructing representations products might give an old man white hair and a walking stick. An image of a business man is constructed with a three piece suit and a briefcase. Whilst not all old men need a walking stick and not all business men carry a briefcase, these are easy and quick ways of signifying some details about the character- he is old, he is a business man. The issue is that we are lead to form our opinions of real people in our real world on these same simple features.
  • 14. Stereotypes In being so successful in doing so in fictional narratives, the media has constructed a language that we all understand. It has done this so successfully that we now increasingly think about the real world in a similar way. We see our own world composing of heroes, villains, donors, princesses and prizes. Our world has equilibrium, disruptions, climactic events and resolutions. This is because it is how the news is presented to us.
  • 15. Stereotypes Task- Follow the link to the article in The Independent and answer these questions: 1. What language does the report find is commonly used to describe teenage boys? 2. Why do you think this has a negative impact on teenage boys? 3. The article states that the boys voices themselves were rarely heard in newspapers. What do you think is the impact of this on how teenage boys are seen by newspaper readers? https://www.independent.co.uk/news/uk/home-news/hoodies-louts-scum-how-media-demonises-teenagers-1643964.htm l
  • 16. Stereotypes When a photo of a group of perfectly ordinary lads, just standing around wearing hooded tops, has become visual shorthand for urban menace, or even the breakdown of society, its clear that teenage boys have a serious image problem. The teen boys brand has become toxic. Media coverage of boys is unrelentingly negative, focusing almost entirely on them as victims or perpetrators of crime and our research shows that the media is helping make teenage boys fearful of each other." Discuss this quote from the article in your pairs. How and why do newspapers construct a representation of youth that is dominantly negative? Look at other negative portrayals of youth in the media.
  • 17. How well do you understand the use of representations to create meaning in media products? Write down RED, AMBER OR GREEN. Plenary I understand representation is a deliberate selection that can alter meanings and audience understandings I understand how to apply this to a range of products

Editor's Notes

  1. Pg 41 of sample assessment material has MS for a NLG question detailing indicative content of a response