The document details the rapid rise of the hashtag #WhatsTheLink on Twitter. It shows that the hashtag became the top trend in Pakistan within 28 minutes of being started by @AliZafarSays on June 12, 2013, and became a worldwide top trend within 54 minutes. By 6 PM, over 337,000 users had engaged with the hashtag and it had over 822,000 impressions.