What's the Story is a copywriting firm located in Nottingham, UK that has over 27 years of experience writing copy for advertising, websites, direct mail, and more for clients in various industries. It was founded in 2007 by Martin Rockley and provides creative concepts and compelling copy to help businesses increase sales and performance. What's the Story has experience working with clients across many sectors, including financial services, retail, construction, education, and health.
2. Introduction Whats the story?
Whats the story? write all kinds of copy
for all kinds of people. We work for
advertising agencies, design studios and
website developers of all sizes. From our
home in Nottinghams Lace Market, we
produce compelling copy for press ads,
websites, sales literature, direct mail and
more. From concepts to full body copy,
words are our business.
3. Where we came from Whats the story?
Building on the experience of over 27 years
spent as a copywriter working in agencies
throughout the Midlands and London
even a short stint in San Francisco
Martin Rockley set up Whats the story?
in 2007. Today, Whats the story? build on
this experience to increase sales, deliver
high response rates and help businesses
of every description to perform better.
5. Concepts and copy Whats the story?
Whats the story? can help kick-start the
whole creative process by generating a
stack of fresh creative concepts and copy
propositions... ideal in a pitch situation. On
the other hand, were equally happy to be
brought in at the end to write the engaging
body copy youre looking for, giving life to
lorem ipsum or those little grey lines.
6. What we do Whats the story?
Digital Websites, e-mails, banner ads
Direct mail Door drops, inserts
Literature Catalogues, brochures
Outdoor 48 sheets, Adshel, wind-slammers
Packaging Naming, on-pack copy
POS Posters, leaflets, dispensers
Press advertising B2B, consumer
Press releases Editorial
Social media Twitter, Facebook, SMS
TV Scripts, video, radio, animation
8. Our experience: Business-to-business Whats the story?
Bonar Floors Contract flooring
E.ON Energy
Equifax Credit services
Experian Consumer profiling
Flotex Floorcovering
Germanischer Lloyd Maritime technology
Hepworth Building products
Info UK Data
Marriott Hotels Business and conference
PTT Contract furniture
Robert Horne Paper manufacturer
Serif Software
Siemens Communications
9. Our experience: Retailers Whats the story?
Bang & Olufsen
Central Tyre
Debenhams
House of Fraser
Jonathan James
Fenwick
Thorntons
Wilkinsons
10. Experience: Professional services Whats the story?
Adamson Jones IP attorneys
Browne Jacobson Law firm
Bygott Biggs Legal recruitment
Channel Events PR and events
Charterhouse Printers
Eversheds Law firm
Freeth Cartwright Law firm
Logical Event Planners
Net Business Solutions SAP
Pera Business intelligence
RGL Printers High tech print
Rothera Dowson Law firm
12. Experience: Consumer Whats the story?
AA Members association
Borderfields Rapeseed oil
Clippasafe Child safety products
The Cloud Wi-fi
Concept 2 Rowing machines
Galleries of Justice Museum
Green Dragon Biofuel
Headworx Surf fashion
Home Service Plumbing and
drains insurance
Property Check Valuation
Scholl Footcare
Vaillant Heating
13. Our experience: Health Whats the story?
AAH Pharmacy support
Chiltern International Clinical trials
ClinPhone Clinical trials
James Willis Faces Cosmetics
NHS Clinics
Novozymes Pharaceuticals
Park Clinic Cosmetic surgery
The Priory Rehab and support
14. Our experience: Construction Whats the story?
Henry Davidson Developers
McCarthy & Stone Retirement homes
Peveril Homes South midlands
Scape Sustainable construction
Standen Homes East midlands
Togel Yorkshire
Van Elle Piling
Wheeldon Homes North midlands
Willmott Dixon Nationwide
16. Our experience: Financial services Whats the story?
American Express
AXA
Birmingham Midshires
Capital One
Co-operative Bank
DeCristo & Co
Friends Provident
Loughborough Building Society
HSBC
Prudential
Yorkshire Bank
17. Our experience: Manufacturers Whats the story?
Cooper Lighting
Smith of Derby
Spirit Doors
Steve Soult Coffins
Vogue Beds
18. Our experience: Transport Whats the story?
Chevin Fleet Logistics
PDMC Logistics Routing
Pallex Distribution
19. Our experience: Education, NGOs, Charities, Trade associations Whats the story?
The Art Fund
Association of Personal Injury Lawyers
Collaborative Higher Education Alliance
Design Nottingham
EMDA
Fire Service College
Golf Club Network
Heads Up Holidays
NDE Oncourse innovation
Notts Housing Advice
Remploy
Skills for Logistics
UK Trade & Investment
The University of Nottingham
Woodland Trust
20. Contacting us Whats the story?
To hear how we can help you achieve
the results youre looking for, or to
arrange a very brief presentation
of our credentials, please contact
Martin Rockley at Whats the story?
Phone: 07905 919607
Email: info@whats-the-story.com
Website: whats-the-story.com
Twitter: @whatsthestoryco
Whats the story?
Sutton Place, 49 Stoney Street
The Lace Market, Nottingham NG1 1LX