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WhatUthink - a social platform built around products

M
mrcmilano

There's nothing better than friends' advice so why not making it easy to ask a friend when buying online?

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Marco Milano Co-founder May 28, 2012 Theres nothing better than friends advice
Problem I want to buy a new dress. Ill buy it online as it is easier to go through many options without driving all around town with such time and traffic issues. So what to do now? Ill browse the Web in search for an inspiration and ask my friends for advice. Right? 2
Not so simple 3
Lots of Options 4
Is this a solution? 5 Probably Not. Why? Too messy! FB is not designed to support discussion of purchases.
Can We Design a Better Experience? YES! 6
How? Social Platform that supports pre-purchase activities Connecting Products with Friends Creating and sharing virtual collections Voting and commenting on purchases ideas Finding the best deals on the Web and beyond 7
Interactive Discussion 8 Friends comments Worthitmeter Geo-localised map of venues where to try & buy In-platform shopping Recommendation System
Facebook Integration 9 Facebook app for greater discussions integration within the Worlds favourite Social Network. No need to ask friends to install any app.
10Competitors Social Network for images. Everyone can pin anything. Not fashion-focused. Not an E-Commerce platform, yet. Social Network and E-Commerce platform . Users can fancy anything. Not specific for purchasing purposes. Not fashion-focused. Not a personal experience. Social Network and E-Commerce platform for fashion bloggers. Gamified experience. Closed-community oriented.
Others whatUthink 11What Makes Us Special?
Revenue Model 12 Affiliation Programs In-platform Purchasing Advertising After Beta Data Analytic After 1 year
150k for 1st year 13Talking about Money 3 months 6 months 12 months - Hire a Graphic Designer - Develop the platform - Use Web Services to host platform - Receive feedback - Launch prototype - Launch beta version
The Team Shanshan Zhou Hoan Nguyen Marco Milano Matteo Poletti Innovation Management Marketing and Advertising MS @University of Trento Computer Vision & Web Developer MS @University of Trento Back-end Developer. C, C++ and Python. Intern @FBK-IRST Social Networks Analysis and Text Processing PhD @CIMeC / FBK-IRST 14
Thanks for your attention!

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WhatUthink - a social platform built around products

  • 1. Marco Milano Co-founder May 28, 2012 Theres nothing better than friends advice
  • 2. Problem I want to buy a new dress. Ill buy it online as it is easier to go through many options without driving all around town with such time and traffic issues. So what to do now? Ill browse the Web in search for an inspiration and ask my friends for advice. Right? 2
  • 5. Is this a solution? 5 Probably Not. Why? Too messy! FB is not designed to support discussion of purchases.
  • 6. Can We Design a Better Experience? YES! 6
  • 7. How? Social Platform that supports pre-purchase activities Connecting Products with Friends Creating and sharing virtual collections Voting and commenting on purchases ideas Finding the best deals on the Web and beyond 7
  • 8. Interactive Discussion 8 Friends comments Worthitmeter Geo-localised map of venues where to try & buy In-platform shopping Recommendation System
  • 9. Facebook Integration 9 Facebook app for greater discussions integration within the Worlds favourite Social Network. No need to ask friends to install any app.
  • 10. 10Competitors Social Network for images. Everyone can pin anything. Not fashion-focused. Not an E-Commerce platform, yet. Social Network and E-Commerce platform . Users can fancy anything. Not specific for purchasing purposes. Not fashion-focused. Not a personal experience. Social Network and E-Commerce platform for fashion bloggers. Gamified experience. Closed-community oriented.
  • 13. 150k for 1st year 13Talking about Money 3 months 6 months 12 months - Hire a Graphic Designer - Develop the platform - Use Web Services to host platform - Receive feedback - Launch prototype - Launch beta version
  • 14. The Team Shanshan Zhou Hoan Nguyen Marco Milano Matteo Poletti Innovation Management Marketing and Advertising MS @University of Trento Computer Vision & Web Developer MS @University of Trento Back-end Developer. C, C++ and Python. Intern @FBK-IRST Social Networks Analysis and Text Processing PhD @CIMeC / FBK-IRST 14
  • 15. Thanks for your attention!