際際滷

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When
Content
is Bae
BIG DESIGN CONFERENCE 2016
@jamescabrera
When
Content
is Bae
@jamescabrera
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
Physical Web Enabled
https://google.github.io/physical-web/
http://cabr.us/contentisbae
BIG DESIGN CONFERENCE 2016
/b/
Before
Anything
Else
noun
What Is Your
Product?
BIG DESIGN CONFERENCE 2016
Google Search for de鍖ne: product
BIG DESIGN CONFERENCE 2016
What Are
You Refining
For Sale?
BIG DESIGN CONFERENCE 2016
Entertainment
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
Communication
Entertainment
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
Service/Utility
Communication
Entertainment
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
Content
Service/Utility
Communication
Entertainment
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
Designing For
The Product
of Content
BIG DESIGN CONFERENCE 2016
Words/Ideas
Original Video
Original Art + Photo
BIG DESIGN CONFERENCE 2016
Exposure
Engagement
Retention
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
Voice
Reach
BIG DESIGN CONFERENCE 2016
Voice
Reach
Money
BIG DESIGN CONFERENCE 2016
Voice
BIG DESIGN CONFERENCE 2016
Product
Users
BIG DESIGN CONFERENCE 2016
Product
Users
BIG DESIGN CONFERENCE 2016
Product
Menus
Pattern Libraries
Responsive Design
Load Times
Animations
Gestures
Users
BIG DESIGN CONFERENCE 2016
Product
Menus
Pattern Libraries
Responsive Design
Load Times
Animations
Gestures
Users
BIG DESIGN CONFERENCE 2016
Product
Menus
Pattern Libraries
Responsive Design
Load Times
Animations
Gestures
Users
Mission
Style
Language
BIG DESIGN CONFERENCE 2016
Mission
Style
Language
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
Simon Sinek
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
Fearlessly Inspire Confidence
and Celebrate Individuality in
People Everywhere
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
Mission
Style
Language
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
Anny Wang Karan Singh
BIG DESIGN CONFERENCE 2016
If you dont stand for something,
youll fall for anything.
BIG DESIGN CONFERENCE 2016


PETER MARSHALL
Mission
Style
Language
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
IDK my BFF Jill AT&T Cingular Commercial (2007)
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
Words
Context
+
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
via Nielsen Norman Group
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BEST FRIEND BIG SISTER
I want to get advice
from women like me
that I can relate to.
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
@jamescabrera
on Medium
BIG DESIGN CONFERENCE 2016
50k installs in the first
two weeks of launch
BIG DESIGN CONFERENCE 2016
40k active users
per month.
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
How can I design for
voice if Im not the
copywriter?
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
Reach
Collaboration
Distribution Platforms
Physical Events
BIG DESIGN CONFERENCE 2016
Collaboration
Distribution Platforms
Physical Events
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
Collaboration
Competition
OVER
BIG DESIGN CONFERENCE 2016
25%
75%
BIG DESIGN CONFERENCE 2016
75%
25%
25%
75%
BIG DESIGN CONFERENCE 2016
Syndicated Content
Cross-Posting
Collaboration
Distribution Platforms
Physical Events
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
.com
BIG DESIGN CONFERENCE 2016
.com
BIG DESIGN CONFERENCE 2016
.com
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
Collaboration
Distribution Platforms
Physical Events
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
1 out of 6 Instagram users
saw #29rooms content
worldwide.
BIG DESIGN CONFERENCE 2016
Voice will only gain a
bigger role in future tech.
BIG DESIGN CONFERENCE 2016
Be bold.
Stand for something.
BIG DESIGN CONFERENCE 2016
Talk WITH your users,
not TO your users.
BIG DESIGN CONFERENCE 2016
Collaboration over
Competition, always.
BIG DESIGN CONFERENCE 2016
Exposure can be just as
good as acquisition.
BIG DESIGN CONFERENCE 2016
Leverage & embrace the
differences of alternative
platforms.
BIG DESIGN CONFERENCE 2016
Nothing can beat a truly
physical user experience.
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
Money
Advertising is
a UX Problem
BIG DESIGN CONFERENCE 2016
Bridge the Gap
With Sales
BIG DESIGN CONFERENCE 2016
Leverage Your Data
Align Your Values
Co-Create with Brands
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
Leverage Your Data
Align Your Values
Co-Create with Brands
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
Leverage Your Data
Align Your Values
Co-Create with Brands
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
BIG DESIGN CONFERENCE 2016
Take the initiative to
involve yourself in the
sales process.
BIG DESIGN CONFERENCE 2016
It will ultimately
affect your UX.
Thank You.
BIG DESIGN CONFERENCE 2016
@jamescabrera

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