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White Paper Nextbike UK 250

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Aivis Indans
Aivis Indans

This document analyzes bike rental data from nextbike schemes in four UK cities over two years. It finds that rentals increase in warmer months and explores differences in usage patterns between the cities. Rentals in Bath attract more tourists while schemes in Glasgow and Stirling are used more for commuting. Most rentals are under 30 minutes, indicating nextbike is used for quick trips around cities. The document concludes that nextbike has enabled thousands in the UK to travel conveniently and save money on other forms of transport.

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On 12th June 2016, nextbike saw its 250,000 th rental in the United Kingdom. The milestone, reached just days before the launch of one of the largest bike sharing schemes in the United Kingdom ¨C the Santander Cycles MK, signifies the success of bike sharing phenomenon in the United Kingdom. With the number expected to grow rapidly as the company seeks to enter new markets, we are excited to look at the usage pat- terns across the United Kingdom. 250,000 rentals
We analysed two years of data across four of our schemes - Bath, Glasgow, Stirling and the University of Warwick. We see a positive correlation between the number of rentals and the season. As the weather gets warmer people are more likely to get on their nextbikes and cycle. Further- more, we notice a positive trend in the over- all rentals across all cities. Such trends are common across many bike sharing schemes in Europe and North America, with weather greatly affecting the number of rentals. The cold winter months of November and December show the lowest number of rentals, whereas May, June and July show the highest. Summer¡¯s good!The warm weather in May 2016 played a sig- nificant role in delivering the highest monthly rentals recorded in Bath, with equally great results for Glasgow and Stirling. The University of Warwick shows variation across the academic year, with a fall in rent- als during the Easter break in April. We notice a slightly higher seasonal vari- ation in Bath, where the scheme attracts more tourists. This could explain why the number of rentals in late autumn and winter are significantly lower than during the sum- mer months. Whilst there is some seasonal variation in Glasgow and Stirling, both of the schemes appear to attract more local populations, us- ing nextbike as a way to commute and run errands. Rentals. To ensure graph is representative, we coded June 2015 numbers as 1. We then divided the month against June 2015. For example, October 2015 / June 2015. This allowed us to compare the rental differences in each city in a representative manner. For the University of Warwick we coded the first month, October 2015, as 1. 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 Mar-14 Jun-14 Sep-14 Dec-14 Apr-15 Jul-15 Oct-15 Jan-16 May-16 Aug-16 Bath Glasgow Stirling Warwick
Case: GlasgowAt present, our largest scheme in operation for over 6 months is found in Glasgow. With over 450 bicy- cles across more than 40 stations in Glasgow, the scheme has become an essential part of daily life for over 15,000 people, who in total have rented almost 200,000 nextbikes. TheschemelaunchedinJune2014,shortlybeforetheCommonwealthGames,hasbecomelovedamong Glaswegiansandtouristsalike.Thecurrentrentaltrendappearspositive,andwithmorebicyclesbeing added over summer 2016, the number of rentals is expected to increase. 0 2000 4000 6000 8000 10000 12000 14000 16000 18000 Mar-14 Jun-14 Sep-14 Dec-14 Apr-15 Jul-15 Oct-15 Jan-16 May-16 Aug-16
84% of all rentals are under 30 minutes long, and only 3% of all rides are over 4 hours long. Routes often involve commuting between transportation hubs and work, or home and shopping centres. More than half of the journeys take place be- tween 3-15 minutes, with almost a quarter of journeys lasting between 16 and 30 min- utes. nextbike¡¯s annual subscription, priced ?60 per year, offers every first 30 minutes of each trip for free, explaining the overwhelming popularity of shorter bike rides. It is reasonable to say that people use next- bike to get across the city in a quick manner, saving themselves valuable time and money. Sweet and short. 8% 52% 24% 7% 6% 3% <3min 3-15min 16-30min 31-60min 61-240min >241min
Location, location.Being present in 5 cities across the country, we can also observe differences among us- age in each scheme. For example, 58% of all trips at the Uni- versity of Warwick originate or end at the Lakeside Residences and the Rootes Gro- cery Store. Indeed, the two most common routes at the university are between these two locations. Hence, students utilise their nextbikes to ease their shopping and other chores. Furthermore, 7% of all rentals at the Uni- versity are to or from the Warwick Sports Centre, which shows that students combine their exercise with biking, promoting health- ier lifestyle on the campus. The Stirling train station accommodates 18% of all rentals, with Murray Place accounting for 17% of rentals. Both stations are very central and are used by the residents to get to locations across the town, including the University of Stirling (22% of all rentals). This is also shown in the commonality of these routes across the city. The people of Stirling have come to use their nextbike as a last mile option, saving them- selves valuable time that would have other- wise be wasted in queues or cars. Bath sees a far more diverse distribution in thestationpopularity.OrangeGrovestationin central Bath saw 15% of all rentals, with the Railway Station accounting for 10% of rent- als. These numbers would show the cyclist preference to save time and chose stations convenient to their regular journey.
Between A and B.Although bike sharing appears to be season- al, the distance travelled between two rental stations remains constant in each city. Stirling has, on average, the farthest A-B rent- als across nextbike schemes in the UK. Over the last 12 months the average trip was 2.33km in distance. On the other hand the University of Warwick shows the shortest trips, with the average distance of 0.74km. Glasgow¡¯s average A-B distance stands at 1.99km per trip - and the distance constant- ly varies between 1.93km and 2.08km per trip throughout the year. Bath shows similar dis- tances throughout the year - 1.78km per trip on average. Each city is unique in its usage of nextbike. Whereas the average rental distance at the Uni- versity of Warwick might appear low, we consid- er the fact that it is a campus based scheme, and the station density per square kilometre is higher, hence more shorter trips are made. On the other hand, when we look at Stirling and its averages, we notice much higher distances travelled. This, again, is due to the stations in the city being located at extended distances. What these statistics show, nevertheless, is that nextbike is used for all kinds of distances, mak- ing cycling a well integrated mode of travel for commuting, leisure and chores.. A-B Rental Distance 0 0.5 1 1.5 2 2.5 3 Mar-14 Jun-14 Sep-14 Dec-14 Apr-15 Jul-15 Oct-15 Jan-16 May-16 Aug-16 Bath Glasgow Stirling Uni. Of Warwick
Conclusions The first 250,000 rentals for nextbike UK is definitely a real milestone. By achieving this number, nextbike will now continue towards 1,000,000 rentals, ensuring that people no longer waste time on polluting modes of transport, whilst increasing their personal well-being. We have learned that nextbikers value speed and convenience. Cycling has become a vital, and well integrated, mode of transport for thousands of Brits across the country. From grocery shopping, to commuting to work and leisure centres we allow nextbikers tosavemoneyonfuelandotherexpensesthat keepwalletstight,sothatmoneysavedcanbe spent on the things that really matter. This paper has allowed us to see that bike sharing is seasonal, yet it has also illustrat- ed that nextbike is used throughout the year. Multiple rental options, with the customer in mind allow for seamless experiences that create satisfaction 24/7. Furthermore, it al- lows us to understand that our customers value nextbike in getting around the city in under half an hour, and that is why nextbike offers annual subscriptions that work out at 16p a day and provide each first half an hour of every journey for free. At nextbike we are excited to welcome the next 250,000 rides with passion, and we hope that you will join us. nextbike UK The Old Town House 4 Queens Road Wimbledon London SW18 8YB United Kingdom www.nextbike.co.uk www.nextbike.net Find us on: Facebook: www.facebook.com/nextbikeUK Twitter: @nextbikeuk Instagram: nextbikeuk LinkedIn: www.linkedin.com/company/nextbike-uk-ltd This paper was prepared by Aivis Indans for nextbike UK Ltd in July 2016.

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White Paper Nextbike UK 250

  • 2. On 12th June 2016, nextbike saw its 250,000 th rental in the United Kingdom. The milestone, reached just days before the launch of one of the largest bike sharing schemes in the United Kingdom ¨C the Santander Cycles MK, signifies the success of bike sharing phenomenon in the United Kingdom. With the number expected to grow rapidly as the company seeks to enter new markets, we are excited to look at the usage pat- terns across the United Kingdom. 250,000 rentals
  • 3. We analysed two years of data across four of our schemes - Bath, Glasgow, Stirling and the University of Warwick. We see a positive correlation between the number of rentals and the season. As the weather gets warmer people are more likely to get on their nextbikes and cycle. Further- more, we notice a positive trend in the over- all rentals across all cities. Such trends are common across many bike sharing schemes in Europe and North America, with weather greatly affecting the number of rentals. The cold winter months of November and December show the lowest number of rentals, whereas May, June and July show the highest. Summer¡¯s good!The warm weather in May 2016 played a sig- nificant role in delivering the highest monthly rentals recorded in Bath, with equally great results for Glasgow and Stirling. The University of Warwick shows variation across the academic year, with a fall in rent- als during the Easter break in April. We notice a slightly higher seasonal vari- ation in Bath, where the scheme attracts more tourists. This could explain why the number of rentals in late autumn and winter are significantly lower than during the sum- mer months. Whilst there is some seasonal variation in Glasgow and Stirling, both of the schemes appear to attract more local populations, us- ing nextbike as a way to commute and run errands. Rentals. To ensure graph is representative, we coded June 2015 numbers as 1. We then divided the month against June 2015. For example, October 2015 / June 2015. This allowed us to compare the rental differences in each city in a representative manner. For the University of Warwick we coded the first month, October 2015, as 1. 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 Mar-14 Jun-14 Sep-14 Dec-14 Apr-15 Jul-15 Oct-15 Jan-16 May-16 Aug-16 Bath Glasgow Stirling Warwick
  • 4. Case: GlasgowAt present, our largest scheme in operation for over 6 months is found in Glasgow. With over 450 bicy- cles across more than 40 stations in Glasgow, the scheme has become an essential part of daily life for over 15,000 people, who in total have rented almost 200,000 nextbikes. TheschemelaunchedinJune2014,shortlybeforetheCommonwealthGames,hasbecomelovedamong Glaswegiansandtouristsalike.Thecurrentrentaltrendappearspositive,andwithmorebicyclesbeing added over summer 2016, the number of rentals is expected to increase. 0 2000 4000 6000 8000 10000 12000 14000 16000 18000 Mar-14 Jun-14 Sep-14 Dec-14 Apr-15 Jul-15 Oct-15 Jan-16 May-16 Aug-16
  • 5. 84% of all rentals are under 30 minutes long, and only 3% of all rides are over 4 hours long. Routes often involve commuting between transportation hubs and work, or home and shopping centres. More than half of the journeys take place be- tween 3-15 minutes, with almost a quarter of journeys lasting between 16 and 30 min- utes. nextbike¡¯s annual subscription, priced ?60 per year, offers every first 30 minutes of each trip for free, explaining the overwhelming popularity of shorter bike rides. It is reasonable to say that people use next- bike to get across the city in a quick manner, saving themselves valuable time and money. Sweet and short. 8% 52% 24% 7% 6% 3% <3min 3-15min 16-30min 31-60min 61-240min >241min
  • 6. Location, location.Being present in 5 cities across the country, we can also observe differences among us- age in each scheme. For example, 58% of all trips at the Uni- versity of Warwick originate or end at the Lakeside Residences and the Rootes Gro- cery Store. Indeed, the two most common routes at the university are between these two locations. Hence, students utilise their nextbikes to ease their shopping and other chores. Furthermore, 7% of all rentals at the Uni- versity are to or from the Warwick Sports Centre, which shows that students combine their exercise with biking, promoting health- ier lifestyle on the campus. The Stirling train station accommodates 18% of all rentals, with Murray Place accounting for 17% of rentals. Both stations are very central and are used by the residents to get to locations across the town, including the University of Stirling (22% of all rentals). This is also shown in the commonality of these routes across the city. The people of Stirling have come to use their nextbike as a last mile option, saving them- selves valuable time that would have other- wise be wasted in queues or cars. Bath sees a far more diverse distribution in thestationpopularity.OrangeGrovestationin central Bath saw 15% of all rentals, with the Railway Station accounting for 10% of rent- als. These numbers would show the cyclist preference to save time and chose stations convenient to their regular journey.
  • 7. Between A and B.Although bike sharing appears to be season- al, the distance travelled between two rental stations remains constant in each city. Stirling has, on average, the farthest A-B rent- als across nextbike schemes in the UK. Over the last 12 months the average trip was 2.33km in distance. On the other hand the University of Warwick shows the shortest trips, with the average distance of 0.74km. Glasgow¡¯s average A-B distance stands at 1.99km per trip - and the distance constant- ly varies between 1.93km and 2.08km per trip throughout the year. Bath shows similar dis- tances throughout the year - 1.78km per trip on average. Each city is unique in its usage of nextbike. Whereas the average rental distance at the Uni- versity of Warwick might appear low, we consid- er the fact that it is a campus based scheme, and the station density per square kilometre is higher, hence more shorter trips are made. On the other hand, when we look at Stirling and its averages, we notice much higher distances travelled. This, again, is due to the stations in the city being located at extended distances. What these statistics show, nevertheless, is that nextbike is used for all kinds of distances, mak- ing cycling a well integrated mode of travel for commuting, leisure and chores.. A-B Rental Distance 0 0.5 1 1.5 2 2.5 3 Mar-14 Jun-14 Sep-14 Dec-14 Apr-15 Jul-15 Oct-15 Jan-16 May-16 Aug-16 Bath Glasgow Stirling Uni. Of Warwick
  • 8. Conclusions The first 250,000 rentals for nextbike UK is definitely a real milestone. By achieving this number, nextbike will now continue towards 1,000,000 rentals, ensuring that people no longer waste time on polluting modes of transport, whilst increasing their personal well-being. We have learned that nextbikers value speed and convenience. Cycling has become a vital, and well integrated, mode of transport for thousands of Brits across the country. From grocery shopping, to commuting to work and leisure centres we allow nextbikers tosavemoneyonfuelandotherexpensesthat keepwalletstight,sothatmoneysavedcanbe spent on the things that really matter. This paper has allowed us to see that bike sharing is seasonal, yet it has also illustrat- ed that nextbike is used throughout the year. Multiple rental options, with the customer in mind allow for seamless experiences that create satisfaction 24/7. Furthermore, it al- lows us to understand that our customers value nextbike in getting around the city in under half an hour, and that is why nextbike offers annual subscriptions that work out at 16p a day and provide each first half an hour of every journey for free. At nextbike we are excited to welcome the next 250,000 rides with passion, and we hope that you will join us. nextbike UK The Old Town House 4 Queens Road Wimbledon London SW18 8YB United Kingdom www.nextbike.co.uk www.nextbike.net Find us on: Facebook: www.facebook.com/nextbikeUK Twitter: @nextbikeuk Instagram: nextbikeuk LinkedIn: www.linkedin.com/company/nextbike-uk-ltd This paper was prepared by Aivis Indans for nextbike UK Ltd in July 2016.