White tiger kenpo jujits
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This document discusses the business plan for White Tiger Kenpo Jujits, a martial arts school focusing on private lessons for adults. It identifies problems with traditional group class models, such as feeling embarrassed or learning at the pace of the group. The business aims to teach private lessons at group rates for students ages 13 and older, at their own pace and schedule. The target market is adults aged 18-30 seeking self-defense training. Startup expenses are low since lessons will be held in a converted pole barn, requiring little equipment or supplies.
White tiger kenpo jujits
- 1. White Tiger Kenpo Jujits
- 2. White Tiger KenpoLeAnn Rathbone 4th DAN Black BeltThe Peace of the Open Palm Balanced by a Well Formed Fist
- 3. Problems in the Martial Arts IndustryGroup training only
- 4. Feeling embarrassed and stress
- 5. Not taught at the students pace but at the groups pace
- 6. There schedule, not yours
- 7. Mostly Kids being taught and even doing the teaching
- 8. Having kids mixed in with adults
- 9. Having kids teach class or adult
- 10. Additional fees above the monthly membership fee
- 11. Association fees
- 12. Belt and Test fees $35.00 – $150.00 depending on the level
- 13. Uniform $50.00 and up
- 14. Equipment hundreds of dollarsThe Peace of the Open Palm Balanced by a Well Formed Fist
- 15. Solutions To This ProblemTeach private lessons at group rates
- 16. One fee covers everything
- 17. One Private a week plus group classes
- 18. Learn at your own pace
- 19. Study at a time that is covenant for you
- 20. No stress No embarrassment
- 21. Must be 12 or older to take lessons – NO KIDS
- 22. Taught by a certified White Tiger Kenpo instructor
- 23. No test fees, No belt fees, Do not have to buy a uniform and No equipment is required.The Peace of the Open Palm Balanced by a Well Formed Fist
- 24. Target MarketTarget market is 18 -30 year olds who are interested in self defense. That live in a 5 mile radius of the school
- 25. Professionals who want to learn a martial art but do not have the schedule to attend group classes
- 26. People who are interested in a true self defense not sport karate.The Peace of the Open Palm Balanced by a Well Formed Fist
- 27. S.W.O.TS = We teach a combination of private lesson and group class at group ratesW = Premium price for a premium product attracts to a smaller marketO = Teaching adults as well as teaching private lessons. No other school is doing thisT = Adults seeking personalize private instruction in self defense.The Peace of the Open Palm Balanced by a Well Formed Fist
- 28. Competition:Â No other school in the Tampabay area specializes in private lessons and teaching adults. Most schools teach are well over 50% kids as that is their target marketThere is about a dozen Martial arts school in New Port Richey but they all teach primarily group classes and kidsThe 3 closest Martial Arts schools are: VIP Karate,
- 30. Suncoast Tang Soo Do Karate The Peace of the Open Palm Balanced by a Well Formed Fist
- 31. Business ModelTo have a school that specializes in Private one on one instruction in a effective form of street self defense not sport karate. Teach anyone 13 years of age and above on their schedule and at their pace.Using our website www.KenpoJujits.com and our van as mobile signage as our primary way of attracting new students along with Facebook and Twitter.Learn to defend your self in a fun and safe atmosphere.The Peace of the Open Palm Balanced by a Well Formed Fist
- 32. Start up ExpensesOur start up expenses are going to be very low since we are selling a educational service. Our location is a family Dojo on the back of our property where we converted a pole barn into a school. Because of this we have No RentNo Utilities. Very little equipment or supplies where needed to get up and running.Inventory is purchased as we go when the students order items. Except for t-shirts which will only be about $200.00 a year. This is due to the fact that we keep our overhead down and cash from being tied up in a large inventory.The Peace of the Open Palm Balanced by a Well Formed Fist