Why Become PRC Certified
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Presentation by Ted Donnelly of Baltimore Research. Presented on April 27, 2012 at the MRA Spring Research Symposium hosted by the Mid-Atlantic Chapter of the Marketing Research Association.
Why Become PRC Certified
- 1. 永姻看韓艶壊壊庄看稼温鉛油檎艶壊艶温姻界鞄艶姻油遺艶姻岳庄韓庄界温岳庄看稼 意温一庄稼乙油意鞄艶油鰻艶恰岳油皆岳艶沿
- 2. PRC SingleBrandIdentity CPA AIA ASC Professionalcertificationsarereferenced withasinglebrandidentityregardlessof CAE howmanysegmentsareavailable JD MD Clear,simplebranding PhD Oscar
- 3. SimplificationoftheCertificationStructure PreviousStructuralComponents: 1. Experience:Practitioner(34years),Expert(5+years) 2. IndustrySegment:ResearchCompany,RelatedServices, DataCollection,CorporateResearcher 3. Disciplines:Qual,Quant 4. Methodologies:Primary,Secondary 5. Specialties:Adjunct,Masters
- 4. 掘鉛庄馨庄稼温岳庄看稼油看韓油京顎壊庄稼艶壊壊油禽看馨温庄稼油&温馨沿;油檎艶温鉛庄乙稼馨艶稼岳油 ofContinuingEducationCredits Fundamentally,certificationshouldbebasedonexperienceinthe industryonly AllowsPRCstoattendtheirpreferrededucation Allowsassociationstofocusonresearcheducationtracks Reducesthenumberofstudymaterialsneeded Beginningin2012,credithourrequirementshavebeenadjustedto18 Research&2Legalevery2years
- 5. RevisionofEducationalPrerequisiteforApplicants Demonstratesatrackrecordofcommitmenttocontinuingeducation Consistentwithothercertificationprograms Substitutesforrecentconferenceattendancerequirement,whichisless flexibleandrequiresupdatinggiventhecurrentenvironment Thenewstandardindicatesthatallcandidatesshallprovideevidenceof 12hoursofeducationinthe2yearsprecedingtheirapplication
- 6. DevelopmentofaReviewProgram Studymanualtoguidethecandidatethroughpreparationefficiently Sensitivetothedemandsonaresearchprofessional 赫姻艶温岳油姻艶糸顎界岳庄看稼油庄稼油岳鞄艶油稼顎馨恢艶姻油看韓油壊岳顎糸霞油馨温岳艶姻庄温鉛壊油姻艶援顎庄姻艶糸
- 7. 檎艶糸顎界岳庄看稼油看韓油遺看壊岳壊 OldFeeSchedule NewFeeSchedule Application&ExamFees ExpertApplication+Exam=$400 MRAMemberApplication+Exam=$350 Practitioner Application+Exam=$350 MRANonMember Application+Exam=$450 RenewalFees Expert=$250 MRAMember=$125 Practitioner=$200 MRANonMember =$225
- 8. AddedMarketingSupport Platformstodemonstrateexpertise Orchestratedoutreachtoindustryleadersand decisionmakers: ResearchBuyers Headhunters HiringManagers HRProfessionals Organizationalendorsement