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Why Blogging Should be the Hub of Your Social Media Efforts

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Will Davis

Presentation for GBTC. A look at the benefits of blogging as a component of your overall B2B marketing strategy.

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Why Blogging Should be the Hub of Your Social Media Efforts January 21, 2010 Will Davis [email_address] 410.925.6626 twitter.com/willdavis / Mike Sweeney [email_address] 703.689.4075 twitter.com/mjsweeney /
About Right Source Marketing Unique hybrid model Tracking and performance are key We dont just execute, we educate
Client Experience:
Recommended Approach to Marketing Efforts
Blog as Your Social Media Hub
What is a Blog? Blogging? A blog is a cost-effective way to communicate quickly with and get feedback from your audience of readers, whether they are colleagues, competitors, the media, prospects or customers. A blog is a new way to market your services or products by positioning you and/or your company as thought leaders in highly competitive markets. A blog is just a tool , albeit a cool one. As with any tool, there is a right way and a wrong way to use it. There is proper blogging etiquette.
Blogging Platforms The importance of your domain for corporate blogs yourcompany.com/blog or blog.yourcompany.com Be careful if you dont use your own domain i.e. yourcompany.blogspot.com or yourcompany.wordpress.com Template Approach vs. Custom Design
Why Talk Blogging Now? Want to Get Left Behind Again?
Why Talk Blogging Now? Want to Get Left Behind Again?
Social Media Growth
Different Types of Blogs
Different Types of Blogs
Our Focus Today: Corporate & Professional Blogging
Typical Blog Components Header/Title Navigation Subscription Offer Ad Ad Blogroll Post
Why Should Organizations Blog - Branding The perception of Sun as a faithful and authentic tech company is now very strong. What blogs have done has authenticated the Sun brand more than a billion dollar ad campaign could have done. Jonathan Schwartz Sun CEO
Why Should Organizations Blog - SEO #1 Ranking
Why Should Organizations Blog - SEO
Other Reasons Organizations Should Blog Provides a human voice to company Thought leadership Transparency Building community and engagement Public relations/crisis management Customer service The Same Reasons Organizations Get Involved in Social Media
Common Blogging Objections This is going to require a lot of time and resources. Our legal department has hangups with blogging. We dont have enough to say. We dont want to take away valuable employees from their primary roles. Were afraid of opening ourselves up to complaints and criticism. Were not great at conversational marketing. Its going to be hard to measure.
Writing a Blog Post Types of Posts Instructional: Tell your audience how to do something Informational: Provide information on a topic Reviews: Product or service reviews Lists: Top 10s, Top 5s, Top 50s, etc. Interviews: Recap discussion with interesting people Case Studies: Show problem/solution/results Link: Providing a link to an interesting article Contrast: Compare two options Rant: Bring the passion Research: Recap your study or someone elses Predictions: Tell us what will be hot in 2010
How To Write a Good Blog Post #1 Put your audience (the reader) first. #2 Organize your thoughts before writing. #3 Use short paragraphs. #4 Use short sentences. #5 Use simple words.
How To Write a Good Blog Post #6 Be specific. #7 Write in a conversational style. #8 Tell stories. #9 Be clear. #10 Write well. Be interesting.
The Blog as Your Social Media Hub For all these reasons, your blogs content can serve as your social media hub in ways your website cant
The Blog as Your Social Media Hub Without the right content to point to, your social media presence is like a newspaper thats all headlines and no stories Social media without a blog limits your use of social media to brief thoughts with no depth attached
How To Market Your Blog & Blog Content Website
How To Market Your Blog & Blog Content Email
How To Market Your Blog & Blog Content Twitter
How To Market Your Blog & Blog Post Facebook
How To Market Your Blog & Blog Post LinkedIn
How To Market Your Blog & Blog Post Technorati
How To Market Your Blog & Blog Post Industry Sites/Article Sites Using RSS
How To Market Your Blog & Blog Post Sharing Sites Corporate Materials Digg Personal Email Stumble Upon Email Signature Redd It Direct Mail Delicious Press Release 100s of Others ALL Materials
Measuring Your Blogs Success - Quantitative Visitors & Sources Content & Stickiness
Measuring Your Blogs Success - Quantitative
Measuring Your Blogs Success - Quantitative
Measuring Your Blogs Success - Qualitative What do you want to get out of it? Branding & Awareness Component Narrowcasting a Message Skip the First Meeting

More Related Content

Why Blogging Should be the Hub of Your Social Media Efforts

  • 1. Why Blogging Should be the Hub of Your Social Media Efforts January 21, 2010 Will Davis [email_address] 410.925.6626 twitter.com/willdavis / Mike Sweeney [email_address] 703.689.4075 twitter.com/mjsweeney /
  • 2. About Right Source Marketing Unique hybrid model Tracking and performance are key We dont just execute, we educate
  • 4. Recommended Approach to Marketing Efforts
  • 5. Blog as Your Social Media Hub
  • 6. What is a Blog? Blogging? A blog is a cost-effective way to communicate quickly with and get feedback from your audience of readers, whether they are colleagues, competitors, the media, prospects or customers. A blog is a new way to market your services or products by positioning you and/or your company as thought leaders in highly competitive markets. A blog is just a tool , albeit a cool one. As with any tool, there is a right way and a wrong way to use it. There is proper blogging etiquette.
  • 7. Blogging Platforms The importance of your domain for corporate blogs yourcompany.com/blog or blog.yourcompany.com Be careful if you dont use your own domain i.e. yourcompany.blogspot.com or yourcompany.wordpress.com Template Approach vs. Custom Design
  • 8. Why Talk Blogging Now? Want to Get Left Behind Again?
  • 9. Why Talk Blogging Now? Want to Get Left Behind Again?
  • 13. Our Focus Today: Corporate & Professional Blogging
  • 14. Typical Blog Components Header/Title Navigation Subscription Offer Ad Ad Blogroll Post
  • 15. Why Should Organizations Blog - Branding The perception of Sun as a faithful and authentic tech company is now very strong. What blogs have done has authenticated the Sun brand more than a billion dollar ad campaign could have done. Jonathan Schwartz Sun CEO
  • 16. Why Should Organizations Blog - SEO #1 Ranking
  • 18. Other Reasons Organizations Should Blog Provides a human voice to company Thought leadership Transparency Building community and engagement Public relations/crisis management Customer service The Same Reasons Organizations Get Involved in Social Media
  • 19. Common Blogging Objections This is going to require a lot of time and resources. Our legal department has hangups with blogging. We dont have enough to say. We dont want to take away valuable employees from their primary roles. Were afraid of opening ourselves up to complaints and criticism. Were not great at conversational marketing. Its going to be hard to measure.
  • 20. Writing a Blog Post Types of Posts Instructional: Tell your audience how to do something Informational: Provide information on a topic Reviews: Product or service reviews Lists: Top 10s, Top 5s, Top 50s, etc. Interviews: Recap discussion with interesting people Case Studies: Show problem/solution/results Link: Providing a link to an interesting article Contrast: Compare two options Rant: Bring the passion Research: Recap your study or someone elses Predictions: Tell us what will be hot in 2010
  • 21. How To Write a Good Blog Post #1 Put your audience (the reader) first. #2 Organize your thoughts before writing. #3 Use short paragraphs. #4 Use short sentences. #5 Use simple words.
  • 22. How To Write a Good Blog Post #6 Be specific. #7 Write in a conversational style. #8 Tell stories. #9 Be clear. #10 Write well. Be interesting.
  • 23. The Blog as Your Social Media Hub For all these reasons, your blogs content can serve as your social media hub in ways your website cant
  • 24. The Blog as Your Social Media Hub Without the right content to point to, your social media presence is like a newspaper thats all headlines and no stories Social media without a blog limits your use of social media to brief thoughts with no depth attached
  • 25. How To Market Your Blog & Blog Content Website
  • 26. How To Market Your Blog & Blog Content Email
  • 27. How To Market Your Blog & Blog Content Twitter
  • 28. How To Market Your Blog & Blog Post Facebook
  • 29. How To Market Your Blog & Blog Post LinkedIn
  • 30. How To Market Your Blog & Blog Post Technorati
  • 31. How To Market Your Blog & Blog Post Industry Sites/Article Sites Using RSS
  • 32. How To Market Your Blog & Blog Post Sharing Sites Corporate Materials Digg Personal Email Stumble Upon Email Signature Redd It Direct Mail Delicious Press Release 100s of Others ALL Materials
  • 33. Measuring Your Blogs Success - Quantitative Visitors & Sources Content & Stickiness
  • 34. Measuring Your Blogs Success - Quantitative
  • 35. Measuring Your Blogs Success - Quantitative
  • 36. Measuring Your Blogs Success - Qualitative What do you want to get out of it? Branding & Awareness Component Narrowcasting a Message Skip the First Meeting