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Why designers fail and what to do - PROMO

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berkun

The document advertises a live webcast by Scott Berkun on why designers fail and how to avoid failures. It will discuss common psychological, skill-based, and organizational reasons for design failures based on a survey of over 300 people in design fields. The webcast will provide tactics for learning from mistakes and separating necessary failures from avoidable ones, with the goal of motivating more experimentation and learning.

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http://www.sxc.hu/photo/910278 User Interface Engineering Live Webcast, 1:30pm EST April 14 th , 2009 Scott Berkun www.scottberkun.com Why designers fail and what to do about it
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http://www.flickr.com/photos/mathowie/2642695/in/set-66424/
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WHOEVER DESIGNER DEVELOPER CUSTOMER
WHOEVER DESIGNER DEVELOPER CUSTOMER
http://www.sxc.hu/photo/253955
http://www.sxc.hu/photo/910278 Failure Psychology Skills Organization Research Q&A
Psychological Issues Unwilling to take political risks Takes limited responsibility for final outcome Lack of Conviction Desire to be safe / not stand out Big ego – expects others to worship Not receptive to good feedback Ignorant of their own skill limitations Unwilling to make firm commitments
The Research Goal: provoke conversation, provide baseline Survey of 300+: Approx breakdown 35.2% designers 16.5% Project managers 13% Programmer / Tester 8% usability 6% Group managers 3% Marketing 18.3% Other 49% manage or lead a team Sources: IXda mailing list, pmclinic list, my blog
What you get, guaranteed For $129 you get 90 minutes on: How to get free experience from the failures of others Tactics for learning from your mistakes Ability to separate necessary failures from the stupid Stories of dramatic failures that make yours look ridiculously small Lessons from research on the most common psychological, skill and organizational failures designers face How to motivate people to experiment and learn FREE email follow-up with me on anything you expected to learn but failed to hear
http://www.sxc.hu/photo/910278 User Interface Engineering Live Webcast, 1:30pm EST April 14 th , 2009 Scott Berkun www.scottberkun.com Why designers fail and what to do about it

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Why designers fail and what to do - PROMO

  • 1. http://www.sxc.hu/photo/910278 User Interface Engineering Live Webcast, 1:30pm EST April 14 th , 2009 Scott Berkun www.scottberkun.com Why designers fail and what to do about it
  • 5. WHOEVER DESIGNER DEVELOPER CUSTOMER
  • 6. WHOEVER DESIGNER DEVELOPER CUSTOMER
  • 8. http://www.sxc.hu/photo/910278 Failure Psychology Skills Organization Research Q&A
  • 9. Psychological Issues Unwilling to take political risks Takes limited responsibility for final outcome Lack of Conviction Desire to be safe / not stand out Big ego – expects others to worship Not receptive to good feedback Ignorant of their own skill limitations Unwilling to make firm commitments
  • 10. The Research Goal: provoke conversation, provide baseline Survey of 300+: Approx breakdown 35.2% designers 16.5% Project managers 13% Programmer / Tester 8% usability 6% Group managers 3% Marketing 18.3% Other 49% manage or lead a team Sources: IXda mailing list, pmclinic list, my blog
  • 11. What you get, guaranteed For $129 you get 90 minutes on: How to get free experience from the failures of others Tactics for learning from your mistakes Ability to separate necessary failures from the stupid Stories of dramatic failures that make yours look ridiculously small Lessons from research on the most common psychological, skill and organizational failures designers face How to motivate people to experiment and learn FREE email follow-up with me on anything you expected to learn but failed to hear
  • 12. http://www.sxc.hu/photo/910278 User Interface Engineering Live Webcast, 1:30pm EST April 14 th , 2009 Scott Berkun www.scottberkun.com Why designers fail and what to do about it