The document discusses a product pitch for headphone glasses. The product was chosen because glasses are a popular accessory in the summer and adding headphones would make them unique. The headphones would connect to the radio and iPod via WiFi. Working as a pair on the pitch was effective because they could combine ideas to create a strong overall concept. They estimate selling 2.5 million units in the first year based on the success of a similar existing product. The target audience is 16-36 year olds. The proposed advert would feature a young man on a beach wearing the glasses, use blue coloring, and display the name and slogan.