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Why DISTiMAN website is better than Mouser's

G
Gorden Mack

I am a content manager hired to populate and design a website using the DISTiMAN website platform. With a shoestring budget and about 150 hours of total content & design effort, I launched MWC-LLC.com. To prove and qualify my work, I decided to compare it with one of the monsters of the B2B tech industry, Mouser. They are the world's 7th largest electronics distributor with 1.85 billion in sales and more than 2,400 employees. . . . versus one person (designer & content manager) around for 40 hours of effort in excel and graphic design work and $750 per month for DISTiMANs SaaS website platform

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www.distiman.co Why a DISTIMAN site IS BETTERWhy a DISTIMAN site IS BETTER THAN mouserS websitETHAN mouserS websitE
www.distiman.co I am a content manager hired by Microwave Components LLC to populate and design their website using the DISTiMAN website platform. With a shoestring budget and about 150 hours of total content & design effort, I launched MWC-LLC.com. To prove and qualify my work, I decided to compare it with one of the monsters of the B2B tech industry, Mouser. They are the worlds 7th largest electronics distributor with 1.85 billion in sales and more than 2,400 employees. . . . versus one person (designer & content manager) around for 40 hours of effort in excel and graphic design work and $750 per month for DISTiMANs SaaS website platform INTRODUCTION the facts behind this comparison
www.distiman.co home page comparison google page speed insights - DESKTOP PERFORMANCE Mousers Google Page Speed Insight test rated a 38, where DISTiMANs rating is at 57. Mouser required 7.9 seconds time to interactive while DISTiMAN required a mere 2.5 seconds. 34% improved overall score 3.16 x faster time to interactive NOTE: Design being a question of taste, is an argument we will bypass - and focus on performance of the home pages that have reasonably equivalent content and images on both home pages. MWC has 7 large slider images, Mouser has 5, MWC has heavier text content, etc. . . . All performance results displayed are with one page refresh. This ensures that Google was equally testing recent cached version of pages. Un-cached version are ~10% lower for both sites, should you run your own tests.
www.distiman.co home page comparison google page speed insights - MOBILE PERFORMANCE Mousers Google Page Speed Insight test rated a 12, where DISTiMANs rating is at 35. Mouser required 27.9 seconds time to interactive while DISTiMAN required a mere 8.0 seconds. 291% improved overall score 3.5 x faster time to interactive
www.distiman.co DISTiMAN offers a major advantage in ease management with one-click edit feature, enabling direct management everything on the site with little or no html skill. Additionally, an admin menu provides links to the site manual, news item creator and to a report of all quotes submitted. Mousers site likely requires an administrator interface and some level of training to find, edit and create items. It is more likely that an experienced designer must be involved in all changes . . . versus giving out multiple administrator privilege sets. I would argue that DISTiMAN offers a 5-10X improvement in ease of management home page - management one-click edit vs possibly long & involved process
www.distiman.co www.distiman.co usability - at the category rf connector listing from mouser Searching for RF Connector on Mousers site using a wide monitor, the selection table fits only 60% of the product data, you must scroll right of the page to see remaining columns. Mouser has done a solid job of at least providing filter values that make sense and are useful. So their usability issue simply lies in their being too much data to fit on the screen. They could economized the use of horizontal space to make this page more usable. end result is that Mousers selection process is pretty good for a designing engineer
www.distiman.co usability at the category rf connector listing from mwc - 1,960 parts The available information and functionality is equivalent to Mouser with a much cleaner and intuitive design. Includes a well marketing message at the top of the page and easily fits . . . within standard 1100px screen width. i would argue a >3-5x improvemenT in usability as compared to mouser
www.distiman.co www.distiman.co usability at the category MOBILE VIEW Mousers usability on a mobile platform falls off greatly. The search filter is no longer present and you are left with an unsorted / unfiltered list of parts, which is not helpful to browse for a solution. DISTiMANs filter function is tucked into an expandable button, and all the fields are still present, just going off the screen to the right and viewable by scrolling, or tilting the phone horizontally. i would argue a >10x improvemenT in usability as compared to mouser
www.distiman.co category comparison mouser (2,670 parts) vs. distiman (2,360 parts) per google page insights DISTIMAN scores 11.9% better overall and 1.6 seconds faster time to interactive NOTE: (1) Mobile performance is equal. (2) DISTiMAN offers an option for Cloud Army optimization with Sucuri Content Delivery Network (CDN) that would improve these page load speeds by 40% (typical) for an additional $250 per month.
www.distiman.co ease of management let your product managers design the tables / filters Mousers category listing failed because their design process is too far removed from their product managers. Crippling the ability for PMs to directly mange their layouts. DISTIMAN one-click editing of categories empowers product managers an ability to directly design categories themselves. They can easily configure the marketing message above and below selection tables, which columns and filters display and more. Snapshots of the interface are shown at right. Basic Information Tab - defines title and header images with a WYSIWYG editor for the description at the top of the category. Additional options for content above, below and within the table are included as well control of all styles (fonts, colors, borders, backgrounds). Custom Fields Tab - lets the product manager select which fields to display and in what order. THIS ease of management is how distiman obtains a greatly improved usability
www.distiman.co Two trains of thought on display here, Every possible bit of information with cross-selling features versus just the right information. These are design decisions and content avail- ability limitations, not a limitation of the platform. mouser takes the win here because they invested more into content . . . but the capability is equivalent DISTIMAN offers multiple tabs for information, videos, imag- es, downloads, related products, etc. . . . Speed test comparison is not fair to Mouser as they are pulling related products, customers also bout content (be- low what is currently shown on this page). product pages usability
www.distiman.co configurator tools! ON A BASIC INEXPENSIVE WEBSITE!?!! Some products have so many options that listing them in a table is problematic. It simply is not possible to create part numbers for custom cable assemblies considering the numerous options for cable, two connectors, armor and mounting with unlimited lengths. DISTIMANs configure tool can build a part quickly and easily instead of navigating through thousands of individual part numbers. As a content manager, it took less than 10 minutes to create this product with all its configurator options, saving hours of time required to create tens of thousands of possible listings. one configuration versus Tens of Thousands of parts
www.distiman.co product management DEVELOPER interaction vs. one-click editing We can only guess how hard it is to manage product content for Mouser. We assume product managers are not given direct access and must funnel changes to a developer resource. Assuming that every additional person involved in the update process increases complexity by a factor of 5, specifically: - write up the change and submit - receive, interpret, implement the change - communicate the change was completed - look up, review and approve the change - and maybe repeat with additional corrections DISTiMANs one-click edit function allows any novice user to directly update content issues as they find it. One-click EDITIng must be at least 5x easier
www.distiman.co When you need to update multiple parts, DISTiMANs import mapping function is extremely useful. Simply one-click export the products you want to update, make your changes and re-import back in to the system. Have a new spreadsheet? DISTiMANs import mapping auto-syncs matching headers (regardless of order on the spreadsheet) and then you ca drag & drop the non-matched fields into the appropriate slots. You can then save your import map for re-use again at any time in the future. Live / API integrations with ERP systems are available with support from DISTiMAN as needed. product content . . . or drag & Drop import mapping
www.distiman.co WHAT YOU CAN CONTROL AND WHAT WE HAVE ENGINEERED Giving Product Managers direct access to content improves quantity, quality and timeliness of content. With a little guidance, youll be able to write content with ideal key word densities and best use of content tags (hotlinks, meta title, meta description, heading, alt, title, image). DISTiMAN programmatically manages the rest: SEF - Search Engine Friendly urls PAGE INTERLINKING - menus, breadcrumbs and more MOBILE FRIENDLY - with Bootstrap, HTML5 & CSS3 HTTPS / SECURITY - secure connection for your customers SCHEMA - structured data for all product content SITE MAPS - auto-generated and published to the search engines . . . AND SO MUCH MORE. OPTIMIZATION ON-PAGE SEARCH ENGINE OPTIMIZATION P E R I O D I C T A B L E O F S E O F A C T O R S
www.distiman.co on-page seo techniques stacked against other rf connector companies We are not testing SEO against Mouser for two reasons, one their focus is not the same as MWC and technically we cant, as Mouser blocks robots from crawling their site making it impossible to run such a test. For an accurate Test of on-page Search Engine Optimization, we are comparing MWC / DISTiMAN against to Google competitors of similar product type. DISTIMAN HOME PAGE SCORE: 68% vs 36-60% DISTIMAN CATEGORY PAGE SCORE: 76% vs 34~62% HOME PAGE CATEGORY PAGE
www.distiman.co IN SUMMARY DISTIMAN VS. ARROW WEBSITE www.distiman.co FEATURE ARROW DISTiMAN DIFFERENCE Capability Millions of SKUs Millions of SKUs Equivalent Home Page Speed Score - desktop 38 57 +34% Improvement - mobile 12 35 +191% Improvement Category Page Speed Score 42 47 +11.9% Improvement Content Management Likely requires One-click or I would argue >3X easier (desktop) ease of Use developer support Mapped Imports I would argue >10X easier (mobile) Usability Not very Intuitive much easier to find or I would argue >10X easier or easy to find solutions configure solutions configurators n/a built-in no comparison seo CATEGORY SCORE cant test 76% VS COMpETITORS (robots blocked) vs. 34~62%

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Why DISTiMAN website is better than Mouser's

  • 1. www.distiman.co Why a DISTIMAN site IS BETTERWhy a DISTIMAN site IS BETTER THAN mouserS websitETHAN mouserS websitE
  • 2. www.distiman.co I am a content manager hired by Microwave Components LLC to populate and design their website using the DISTiMAN website platform. With a shoestring budget and about 150 hours of total content & design effort, I launched MWC-LLC.com. To prove and qualify my work, I decided to compare it with one of the monsters of the B2B tech industry, Mouser. They are the worlds 7th largest electronics distributor with 1.85 billion in sales and more than 2,400 employees. . . . versus one person (designer & content manager) around for 40 hours of effort in excel and graphic design work and $750 per month for DISTiMANs SaaS website platform INTRODUCTION the facts behind this comparison
  • 3. www.distiman.co home page comparison google page speed insights - DESKTOP PERFORMANCE Mousers Google Page Speed Insight test rated a 38, where DISTiMANs rating is at 57. Mouser required 7.9 seconds time to interactive while DISTiMAN required a mere 2.5 seconds. 34% improved overall score 3.16 x faster time to interactive NOTE: Design being a question of taste, is an argument we will bypass - and focus on performance of the home pages that have reasonably equivalent content and images on both home pages. MWC has 7 large slider images, Mouser has 5, MWC has heavier text content, etc. . . . All performance results displayed are with one page refresh. This ensures that Google was equally testing recent cached version of pages. Un-cached version are ~10% lower for both sites, should you run your own tests.
  • 4. www.distiman.co home page comparison google page speed insights - MOBILE PERFORMANCE Mousers Google Page Speed Insight test rated a 12, where DISTiMANs rating is at 35. Mouser required 27.9 seconds time to interactive while DISTiMAN required a mere 8.0 seconds. 291% improved overall score 3.5 x faster time to interactive
  • 5. www.distiman.co DISTiMAN offers a major advantage in ease management with one-click edit feature, enabling direct management everything on the site with little or no html skill. Additionally, an admin menu provides links to the site manual, news item creator and to a report of all quotes submitted. Mousers site likely requires an administrator interface and some level of training to find, edit and create items. It is more likely that an experienced designer must be involved in all changes . . . versus giving out multiple administrator privilege sets. I would argue that DISTiMAN offers a 5-10X improvement in ease of management home page - management one-click edit vs possibly long & involved process
  • 6. www.distiman.co www.distiman.co usability - at the category rf connector listing from mouser Searching for RF Connector on Mousers site using a wide monitor, the selection table fits only 60% of the product data, you must scroll right of the page to see remaining columns. Mouser has done a solid job of at least providing filter values that make sense and are useful. So their usability issue simply lies in their being too much data to fit on the screen. They could economized the use of horizontal space to make this page more usable. end result is that Mousers selection process is pretty good for a designing engineer
  • 7. www.distiman.co usability at the category rf connector listing from mwc - 1,960 parts The available information and functionality is equivalent to Mouser with a much cleaner and intuitive design. Includes a well marketing message at the top of the page and easily fits . . . within standard 1100px screen width. i would argue a >3-5x improvemenT in usability as compared to mouser
  • 8. www.distiman.co www.distiman.co usability at the category MOBILE VIEW Mousers usability on a mobile platform falls off greatly. The search filter is no longer present and you are left with an unsorted / unfiltered list of parts, which is not helpful to browse for a solution. DISTiMANs filter function is tucked into an expandable button, and all the fields are still present, just going off the screen to the right and viewable by scrolling, or tilting the phone horizontally. i would argue a >10x improvemenT in usability as compared to mouser
  • 9. www.distiman.co category comparison mouser (2,670 parts) vs. distiman (2,360 parts) per google page insights DISTIMAN scores 11.9% better overall and 1.6 seconds faster time to interactive NOTE: (1) Mobile performance is equal. (2) DISTiMAN offers an option for Cloud Army optimization with Sucuri Content Delivery Network (CDN) that would improve these page load speeds by 40% (typical) for an additional $250 per month.
  • 10. www.distiman.co ease of management let your product managers design the tables / filters Mousers category listing failed because their design process is too far removed from their product managers. Crippling the ability for PMs to directly mange their layouts. DISTIMAN one-click editing of categories empowers product managers an ability to directly design categories themselves. They can easily configure the marketing message above and below selection tables, which columns and filters display and more. Snapshots of the interface are shown at right. Basic Information Tab - defines title and header images with a WYSIWYG editor for the description at the top of the category. Additional options for content above, below and within the table are included as well control of all styles (fonts, colors, borders, backgrounds). Custom Fields Tab - lets the product manager select which fields to display and in what order. THIS ease of management is how distiman obtains a greatly improved usability
  • 11. www.distiman.co Two trains of thought on display here, Every possible bit of information with cross-selling features versus just the right information. These are design decisions and content avail- ability limitations, not a limitation of the platform. mouser takes the win here because they invested more into content . . . but the capability is equivalent DISTIMAN offers multiple tabs for information, videos, imag- es, downloads, related products, etc. . . . Speed test comparison is not fair to Mouser as they are pulling related products, customers also bout content (be- low what is currently shown on this page). product pages usability
  • 12. www.distiman.co configurator tools! ON A BASIC INEXPENSIVE WEBSITE!?!! Some products have so many options that listing them in a table is problematic. It simply is not possible to create part numbers for custom cable assemblies considering the numerous options for cable, two connectors, armor and mounting with unlimited lengths. DISTIMANs configure tool can build a part quickly and easily instead of navigating through thousands of individual part numbers. As a content manager, it took less than 10 minutes to create this product with all its configurator options, saving hours of time required to create tens of thousands of possible listings. one configuration versus Tens of Thousands of parts
  • 13. www.distiman.co product management DEVELOPER interaction vs. one-click editing We can only guess how hard it is to manage product content for Mouser. We assume product managers are not given direct access and must funnel changes to a developer resource. Assuming that every additional person involved in the update process increases complexity by a factor of 5, specifically: - write up the change and submit - receive, interpret, implement the change - communicate the change was completed - look up, review and approve the change - and maybe repeat with additional corrections DISTiMANs one-click edit function allows any novice user to directly update content issues as they find it. One-click EDITIng must be at least 5x easier
  • 14. www.distiman.co When you need to update multiple parts, DISTiMANs import mapping function is extremely useful. Simply one-click export the products you want to update, make your changes and re-import back in to the system. Have a new spreadsheet? DISTiMANs import mapping auto-syncs matching headers (regardless of order on the spreadsheet) and then you ca drag & drop the non-matched fields into the appropriate slots. You can then save your import map for re-use again at any time in the future. Live / API integrations with ERP systems are available with support from DISTiMAN as needed. product content . . . or drag & Drop import mapping
  • 15. www.distiman.co WHAT YOU CAN CONTROL AND WHAT WE HAVE ENGINEERED Giving Product Managers direct access to content improves quantity, quality and timeliness of content. With a little guidance, youll be able to write content with ideal key word densities and best use of content tags (hotlinks, meta title, meta description, heading, alt, title, image). DISTiMAN programmatically manages the rest: SEF - Search Engine Friendly urls PAGE INTERLINKING - menus, breadcrumbs and more MOBILE FRIENDLY - with Bootstrap, HTML5 & CSS3 HTTPS / SECURITY - secure connection for your customers SCHEMA - structured data for all product content SITE MAPS - auto-generated and published to the search engines . . . AND SO MUCH MORE. OPTIMIZATION ON-PAGE SEARCH ENGINE OPTIMIZATION P E R I O D I C T A B L E O F S E O F A C T O R S
  • 16. www.distiman.co on-page seo techniques stacked against other rf connector companies We are not testing SEO against Mouser for two reasons, one their focus is not the same as MWC and technically we cant, as Mouser blocks robots from crawling their site making it impossible to run such a test. For an accurate Test of on-page Search Engine Optimization, we are comparing MWC / DISTiMAN against to Google competitors of similar product type. DISTIMAN HOME PAGE SCORE: 68% vs 36-60% DISTIMAN CATEGORY PAGE SCORE: 76% vs 34~62% HOME PAGE CATEGORY PAGE
  • 17. www.distiman.co IN SUMMARY DISTIMAN VS. ARROW WEBSITE www.distiman.co FEATURE ARROW DISTiMAN DIFFERENCE Capability Millions of SKUs Millions of SKUs Equivalent Home Page Speed Score - desktop 38 57 +34% Improvement - mobile 12 35 +191% Improvement Category Page Speed Score 42 47 +11.9% Improvement Content Management Likely requires One-click or I would argue >3X easier (desktop) ease of Use developer support Mapped Imports I would argue >10X easier (mobile) Usability Not very Intuitive much easier to find or I would argue >10X easier or easy to find solutions configure solutions configurators n/a built-in no comparison seo CATEGORY SCORE cant test 76% VS COMpETITORS (robots blocked) vs. 34~62%