Why does Business Centers offer the best of 3 Worlds: Office ,?Virtual Office?and?Coworking??
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Keynote of Carlos Goncalves, CEO of Avila Spaces, for the International Conference of the Brazilian Association of Coworking and Virtual Office (ANCEV) in Jo?o Pessoa - September 8, 2016
Why does Business Centers offer the best of 3 Worlds: Office ,?Virtual Office?and?Coworking??
- 1. CHALLENGES AND ?OPPORTUNITIES OF THE 21ST CENTURY ECONOMY ?Why does Business Centers offer the best of 3 Worlds: Office ,?Virtual Office?and?Coworking?? Carlos Gon?alves CEO Avila Spaces, Lisbon ¨C Portugal www.avilaspaces.com | cg@avilaspaces.com ? ANCEV Congress 2016 Jo?o Pessoa, Brazil September 8, 2016
- 2. About me ? ¡ì?? Carlos Gon?alves ¨C linkedin.com/in/cgoncalves ¡ì?? CEO at Avila Spaces/Avila Coworking ¡ì?? Former ?Interna+onal ?Director ?of ?GWA ? ? ¡ì?? Author of the book ¡°Out of the Office¡± ? About Avila Spaces ? ¡ì?? Founded in?2004;?2?Office centers in?Lisbon ¡ì?? 500?clients:?Office,?Virtual Office,?Coworking http://avilaspaces.com/
- 3. "Knowing history helps us to avoid mistakes of the past and predict the future, but its greatest value lies in allowing us to understand the present. " C. James Goodwin Author of ¡°History of the Modern Psicology¡±
- 4. Generation of sacrifices: duty is above pleasure Maximum advantage of spaces Focus on productivity and reduction of movements Veterans 1920-1945
- 5. They value stability and ¡®job for life¡¯ Spaces organized according to offices and tasks Only superiors had wide spaces. Baby Boomers 1946-1964
- 6. GenerationX 1965-1979 ? Workaholics: meritocracy and fast rising Creation of ¡®cubicles¡¯ for more privacy Spaces reduce hierarchy and are + informal
- 7. Generation Y 1980-1994 ? They consider that the success is a synonym of Pleasure Creation of Coworking spaces and Virtual Offices Workspace aims to improve productivity
- 8. Generation Z 1995- (...) Ethics; they wish to have impact on the company. Collaborative spaces with several areas Various working environments in one single space
- 10. ¡° It is more important to enjoy the path than reaching the final destination¡±.
- 11. ¡°creative economy and new professions are painting an unprecedented and bright scenario¡±.
- 12. New Business Centers are part of this new scenario! ?
- 13. The European Market ?
- 14. 1st Virtual Office 1991 - The Virtual Office, United Kingdom ? 1st Coworking Spaces 2001 - United Spaces, Sweden 2002 ¨C eOffice, United Kingdom ? 1st International Independent Centers Network 2006 ¨CeOffice International Network ?
- 15. 8 Main Trends ?
- 16. #1: Hybrid Centers Offices + Coworking ?
- 17. #2: New Operators Incubators and Hotels ?
- 19. #3: New Models ? Business centers at train stations, highways and airports
- 20. #4: New products for mobile professionals (membership) ?
- 21. #5: Networking Events ? Attract new clients and create sense of community
- 22. #6: Network Working ?
- 23. #7: Several environments in the same space
- 24. #8: Strong commitment to technology
- 25. #8: Forte aposta na tecnologia
- 27. the market has changed! ... and rightly so :)
- 29. ¡°There?s no more work/life balance. There?s just LIFE and it happens everywhere, every day¡±. Fonte: Forbes Work Life Integration: The new Norm, 2014
- 30. By 2020, 40% of the work force in the US will be freelancers (60 million) Intuit Report 2020
- 31. 230.443 posts16.784 posts3,846 posts
- 32. Several types of Coworking: Community Coworking Sectoral Coworking Corporate Coworking
- 34. 2 Questions we should do 1st Why do my clients buy my product? 2nd Why do my clients remain in my center? Fonte Instant Offices Research (2016).
- 35. How decisions are taken? Fonte Instant Offices Research (2016). Location ? Price ? Product ?
- 36. Some numbers
- 37. www.avilacoworking.com/infografias COWORKING IN PORTUGAL Study on the adoption of coworking as a working model in companies Reasons to adopt the Coworking model? Cost savings Flexibility at work Networking Productivity 73.2% of the interviewed ensure that the environment in which they are currently working in their companies could easily be adapted to the coworking model
- 38. Americas Total operators: 1857 Total centers: 4060 Europe, Middle East and Africa-EMEA Total operators: 2476 Total centers: 5110 Asia and Pacific-APAC Total operators: 579 Total centers: 1532 Total Operators: 4.912 Total Centers: 10.702 Instant Offices global reach 2016 38% 48% 14%
- 39. Deskmag Global Coworking Survey 2015-2016 Number of Coworking Spaces Number of members in Coworking Spaces 2007 2009 2011 2013 2015 75 310 1.130 3.400 7.800 36% growth between 2014 and 2015 ? 2011 2012 2013 2014 2015 43.000 81.000 151.000 295.000 510.000 1,086% growth between 2011 and 2015 ? Source: http://www.deskmag.com/en/first-results-of-the-new-global-coworking- survey-2015-16
- 40. Global Coworking Census 2013 deskwanted Brazil 95 spaces (67%) Census ANCEV- Brazil 2016: 695 spaces Asia: 245 spaces Australia New Zealand 65 spaces Africa 24 spaces North America 853 spaces South America 141 spaces Europe: 1160 Spaces 47%
- 41. Fonte: INSTANT OFFICES ? PROJECTIONS FOR 2018 WeWork Members: 260,000 WeWork Locations: 376 WeLive Members: 34,000 WeLive Locations: 69 Profit: 941.6 million USD Revenues: 2.86 billion USD.
- 42. some case studies ?
- 45. Av. Rep¨²blica, 6, 7 esq, Lisboa case study #1: Google Brasil
- 46. case study #2: Starbucks Portugal
- 47. case study #3: Accenture Manhattan/ Liquidspace
- 48. case study #4: SCA-Consultores
- 49. case study #5: Workbar/Facebook
- 50. case study #6: myOf?ce
- 51. case study #7: Liquidspace
- 52. OFFICECENTERS EOFFICE UNITED SPACES ? case study #9: Of?center
- 53. case study #10: eOf?ce
- 54. case study #11: United Spaces
- 55. case study #11: United Spaces
- 56. ?Why does Business Centers offer the best of 3 worlds: Office, Virtual Office and Coworking ? h#ps://www.youtube.com/watch?v=4UEz7qMhxEg ?
- 57. Thank you very much! Carlos Gon?alves CEO Avila Spaces, Lisbon ¨C Portugal www.spaces.com | cg@avilaspaces.com ? ANCEV congress 2016 Jo?o Pessoa, Brazil September 8, 2016