Why Every Business Should Care About Their Online Presence
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In this talk, we will present different components of an online visibility campaign and their impact on business. We will introduce elements of Brand Awareness, Social Media, Pay-Per-Click campaigns and, especially, advantages of SEO (Search Engine Optimisation). We will also look at the examples of user behaviour and perception in terms of company's online activities. Finally, we will answer the main subject question: Why every business should care about their online presence?
Why Every Business Should Care About Their Online Presence
- 1. ONLINE PRESENCE Why every business should care about their 14TH NOVEMBER 2017 | WARWICK BUSINESS SCHOOL Rad Paluszak Director of SEO at SUSO Digital
- 3. Website Online Presence company website corporate portal e-commerce / online shop blog / affiliate website landing page // ...
- 4. OK, I HAVE IT, WHAT NEXT?
- 5. HOW DO I MAKE MONEY? SELL PRODUCTS SELL SERVICES
- 6. WHAT DO I NEED TO SELL? VISIBILITY POPULARITY ONLINE PRESENCE
- 7. VISIBILITY
- 8. POPULARITY
- 11. 1.871 B ACTIVE FACEBOOK USERS WORLDWIDE (JAN 2017) 475 950 1,425 1,900 Facebook W hatsApp M essenger W eC hat Instagram Tum blr Tw itter Snapchat Skype Pinterest LinkedIn 0
- 12. MILLENIALS AND SOCIAL MEDIA
- 13. BRANDS USING SOCIAL MEDIA
- 14. BRANDS USING SOCIAL MEDIA
- 15. BRANDS USING SOCIAL MEDIA
- 16. BRANDS USING SOCIAL MEDIA
- 18. 92.49% Google Search Engine global share
- 19. PPC vs AdWords Interest over time
- 20. ~ 96% of the overall revenue Google makes from advertising
- 25. PPC ADS EXAMPLES
- 31. YOUTUBE BRAND VIDEOS Search: "Allegro English for Beginners"
- 33. IS IT IMPORTANT TO BE RANKING IN THE TOP 10?
- 34. DESKTOP SEARCH
- 35. MOBILE SEARCH
- 36. 40,000 search queries per second searches per year 2012 2016 searches per day3.5B 1.2T 63,000 5.5B 2.0T
- 37. LOCAL SEARCH
- 38. LOCAL SEARCH
- 39. LOCAL SEARCH
- 42. BRAND AWARENESS CAMPAIGNS Referral Programs Guest Content & Publishing (eg. LinkedIn articles) Infographics Freemium With Credit Partnerships Freebies Social Media Contests Unique Personality (eg. personas) Podcasts Remarketing Controversy Influencer Marketing
- 43. WHY EVERY BUSINESS SHOULD CARE ABOUT THEIR ONLINE PRESENCE?