Why every scientist should build a personal brand by Sherry Nouraini, PhD
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1- Define marketing and personal branding 2- Defining your goals, skill set and mission statement 3- How to go from a missions statement to a personal brand 4- Reasons, other than finding employment, for building a personal brand as a scientist.
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Why every scientist should build a personal brand by Sherry Nouraini, PhD
- 1. Why Every Scientist Needs to Build a Personal Brand 1/27/2018 息Captive Touch
- 2. About Me PhD Genetics at U of Toronto PostDoc at Burnham R&D in the Biotech Industry Multiple ventures Founder Captive Touch- Social media strategy Adjunct Professor of Biology at SD City College Associate Faculty of Biology at Mira Costa College Instructor of Marketing via Social Media at UCSD Extension Lecturer of Social Media for Climate Science and Policy at Scripps Institute of Oceanography 1/27/2018 息Captive Touch
- 3. Define marketing and personal branding My personal experience with benefits of building and marketing a personal brand Defining your goals, skill set and mission statement How to go from a missions statement to a personal brand Reasons, other than finding employment, for building a personal brand as a scientist. 1/27/2018 息Captive Touch
- 4. Potential customers of a Brand Brand What is the role of marketing Unique value proposition 1/27/2018 息Captive Touch
- 5. Potential Employers of Brand You Brand You Unique value proposition 1/27/2018 息Captive Touch
- 6. OOOH!!!! Dont talk to me about marketing I dont know how to do it! I just want to do science 1/27/2018 息Captive Touch
- 8. When you try to get your kids to eat their vegetables 1/27/2018 息Captive Touch
- 16. I can do confocal microscopy better than anyone I know I am a master at transfections 1/27/2018 息Captive Touch
- 24. S K I LL 1/27/2018 息Captive Touch
- 27. I want to direct my own research lab in an academic institution to produce high quality research and educate next generation of scientists. I want to do systems-level analysis of metabolic processes using integrated experimental and bioinformatics approaches. 1- What makes you tick 2- What makes you uniquely suitable I love and have experience in computer modeling, programming, as well as wet laboratory experimental design. I believe systems biology is the preferred approach for understanding life. I also love teaching. 1/27/2018 息Captive Touch
- 28. I want to direct my own research lab in an academic institution to produce high quality research and educate next generation of scientists. My area of focus will be systems-level analysis of metabolic processes using integrated experimental and bioinformatics approaches. I believe that due to my love of and experience in computer programming, experimental design and teaching, I will be well positioned to achieve and excel at my goals. 1/27/2018 息Captive Touch
- 29. I want to be Director of Research in an industry setting to produce high quality research that leads to development of new drugs. I want to do systems-level analysis of metabolic processes using integrated experimental and bioinformatics approaches. 1- What makes you tick 2- What makes you uniquely suitable I love and have experience in computer modeling, programming, as well as wet laboratory experimental design as related to drug design. I believe systems biology is a better approach for drug design. I want to focus on creating life-saving drugs instead of writing grants and teaching. I need to see more immediate applications of my research to stay motivated. 1/27/2018 息Captive Touch
- 30. I want to be Director of Research in an industry setting to produce high quality research that leads to development of new and more effective drugs for treating metabolic diseases. My approach will be systems-level analysis of metabolic processes using integrated experimental and bioinformatics approaches. Seeing immediate applications of my research in saving lives is what drives me. I believe that due to my love of and experience in computer programming and experimental design as applied to drug development, I will be well positioned to achieve and excel at my goals. 1/27/2018 息Captive Touch
- 31. I want to be a Public Information Officer at a university or scientific institution. I want to be a science writer and educate the public about science and implications of scientific discoveries in their daily lives. 1- What makes you tick 2- What makes you uniquely suitable I love and have plenty of experience in scientific writing. I also contribute articles regularly to my blog where I simplify my research for a non-expert reader. I have an active Twitter profile and regularly converse with science journalists. I find that my passion for science lies more in communicating it rather than doing experiments. I believe having public understanding and support for scientific research is vital for advancement of science.1/27/2018 息Captive Touch
- 32. I want to be a Public Information Officer at a university or scientific institution to educate the public and the media about science and implications of scientific discoveries in their daily lives. I believe having public understanding and support for scientific research is vital for advancement of science. Due to my scientific background, extensive writing experience and active networking in the online space, I will be well positioned to achieve and excel at my goals. 1/27/2018 息Captive Touch
- 36. We identified some prospects through LinkedInbut because so many postdocs are not on LinkedIn, or have a marginal profile with missing information, it had limited value From: Postdocs, put your best foot forward for industry jobs By David Jensen (recruiter) who writes for the career section of AAAS http://bit.ly/AAASCareer 1/27/2018 息Captive Touch
- 37. Academia.org Labroots.com mendelspod.com researchgate.net Linkedin Twitter Facebook Not meant to be comprehensive 1/27/2018 息Captive Touch
- 38. GW is a hoax Vaccines are Poison Scientists are Pharma Shills Scientists are Hiding a cure For cancer GMOs cause Autism 1/27/2018 息Captive Touch