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Why Evotech - problem & solution

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Avi Latner
Avi Latner

The document discusses the need for lower-cost endoscopy solutions to improve access to procedures in developing countries, where current equipment is too expensive. It then introduces the EVOCAM system created by EVOTECH, which is a portable, battery-powered endoscopy solution that sells for a fraction of the price of existing products. The EVOCAM aims to expand access to minimally invasive surgeries and training through its lower costs and connectivity features.

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Problem Millions of patients in developing countries In health care, as in are deprived of common procedures life, there is need for relating to respiratory, gynecological, both Ferraris and Tata gastrointestinal and others due to the high Nanos cost of endoscopy equipment - Dr. Yock, Stanford on frugal Even in the US; rising prices of medical innovation equipment caused health expenditures to be 8 times what it was in the 80s Current endoscopy products are made with developed markets in mind, requiring high levels of maintenance, cumbersome equipment, and reliable energy supply The first company to come to market with low cost endoscopy solution will attain a Blue Ocean of unmet demand Above: EVOCAM demonstrated on an anatomical model and displayed on a laptop 1
EVOCAM Solution Using bottom-up innovation techniques EVOTECH created an endoscopy system that is especially suited for the needs of developing markets at a fraction of the current market price. The EVOCAM is a portable system with visual EVOCAM Stryker Endoscopy display, battery power, and data storage and transmittal. Retail Price: $2,500 vs. $70,000 The EVOCAMs patent pending Weight: 5 Kg vs. 100 Kg light source eliminates the Energy used: 30W vs. 300W need for inefficient and cumbersome endoscopy light boxes. Stryker is used just an example for existing alternatives Source http://www.dremed.com/catalog/product_info.php/products_id/1866 2
EVOCLOUD A product to service continuum MIS has a challenging learning The EVOCLOUD securely connects curve, requiring between 10- physician champions in the United states 75 supervised procedures to with trainees in developing regions perfect the art. Utilizing reliable and low cost Time constrained physicians are now able 3G connectivity the EVOCLOUD to participate with NGO medical missions securely connects physician from their home, no longer needing to champions via a live video feed travel to distant countries to provide training and surgical proctoring. Demand for the EVOCAM will increase as more physicians are trained in MIS techniques The EVOCLOUD is a user subscription based service 3
Social Impact Vesico vaginal fistula (VVF) is a devastating pregnancy related disability affecting over 2 Million Women in Sub- Saharan Africa. Minimally Invasive Surgery is an efficient treatment with a recovery of a few hours instead of a week long recovery from surgery. However most women do not get treatment due to lack of awareness, lack of physician training, high cost of endoscopy equipment and Source: <http://www.fistulafoundation.org> no means of reaching a medical facility. In March 2011 Medicine for Humanity physicians used the EVOCAM to perform minimally invasive surgeries for Ugandan VVF patients. EVOCAMs lightweight and low energy consumption is ideal for working in remote Ugandan villages. As EVOTECH progresses with R&D, it plans to sell 60 of its earlier EVOCAMs to NGOs operating in Sub-Sahara Africa. The NGOs will train local physicians and provide EVOCAM equipment. EVOTECH could provide a solution to thousands of women improving standard of living and saving lives. 4
India Market Potential World class Number of Health Facilities in India medical centers are located in the Tertiary 500 Existing big cities. Solutions Unfortunately 2,000 secondary cities: Secondary Jaipur (.7M) , EVOTECH Madurai (1M), Primary 20,000 Jodhpur (1M) ... are far behind. EXP: ICIC, Apollo, Bajaj, Tata, etc. Government Insurances EXP: Apollo, Aravind Hospitals, Distributor Hospitals Sankara Nethralava, Rajiv Gandhi PPP, Sahara Group EXP: SPARROWS Inc, India Medical 5 Devices Inc
Endoscopy Competitors in India % India Endoscopy Market India Endoscopy Projected Annual Sales (M$) 31% 265 30% 210 13% 9% OTHERS 17% 2011 2012 2013 2014 2015 2016 4VET Olympus, Stryker, Storz, Gyrus ACMI (veterinary) Richard Wolf Price (K$) 0 10 50 100 Others include: Stryker, Fujinon, Hoya-Pentex Estimates based on the average retail price of a complete device Sources: ICON group international 6

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Why Evotech - problem & solution

  • 1. Problem Millions of patients in developing countries In health care, as in are deprived of common procedures life, there is need for relating to respiratory, gynecological, both Ferraris and Tata gastrointestinal and others due to the high Nanos cost of endoscopy equipment - Dr. Yock, Stanford on frugal Even in the US; rising prices of medical innovation equipment caused health expenditures to be 8 times what it was in the 80s Current endoscopy products are made with developed markets in mind, requiring high levels of maintenance, cumbersome equipment, and reliable energy supply The first company to come to market with low cost endoscopy solution will attain a Blue Ocean of unmet demand Above: EVOCAM demonstrated on an anatomical model and displayed on a laptop 1
  • 2. EVOCAM Solution Using bottom-up innovation techniques EVOTECH created an endoscopy system that is especially suited for the needs of developing markets at a fraction of the current market price. The EVOCAM is a portable system with visual EVOCAM Stryker Endoscopy display, battery power, and data storage and transmittal. Retail Price: $2,500 vs. $70,000 The EVOCAMs patent pending Weight: 5 Kg vs. 100 Kg light source eliminates the Energy used: 30W vs. 300W need for inefficient and cumbersome endoscopy light boxes. Stryker is used just an example for existing alternatives Source http://www.dremed.com/catalog/product_info.php/products_id/1866 2
  • 3. EVOCLOUD A product to service continuum MIS has a challenging learning The EVOCLOUD securely connects curve, requiring between 10- physician champions in the United states 75 supervised procedures to with trainees in developing regions perfect the art. Utilizing reliable and low cost Time constrained physicians are now able 3G connectivity the EVOCLOUD to participate with NGO medical missions securely connects physician from their home, no longer needing to champions via a live video feed travel to distant countries to provide training and surgical proctoring. Demand for the EVOCAM will increase as more physicians are trained in MIS techniques The EVOCLOUD is a user subscription based service 3
  • 4. Social Impact Vesico vaginal fistula (VVF) is a devastating pregnancy related disability affecting over 2 Million Women in Sub- Saharan Africa. Minimally Invasive Surgery is an efficient treatment with a recovery of a few hours instead of a week long recovery from surgery. However most women do not get treatment due to lack of awareness, lack of physician training, high cost of endoscopy equipment and Source: <http://www.fistulafoundation.org> no means of reaching a medical facility. In March 2011 Medicine for Humanity physicians used the EVOCAM to perform minimally invasive surgeries for Ugandan VVF patients. EVOCAMs lightweight and low energy consumption is ideal for working in remote Ugandan villages. As EVOTECH progresses with R&D, it plans to sell 60 of its earlier EVOCAMs to NGOs operating in Sub-Sahara Africa. The NGOs will train local physicians and provide EVOCAM equipment. EVOTECH could provide a solution to thousands of women improving standard of living and saving lives. 4
  • 5. India Market Potential World class Number of Health Facilities in India medical centers are located in the Tertiary 500 Existing big cities. Solutions Unfortunately 2,000 secondary cities: Secondary Jaipur (.7M) , EVOTECH Madurai (1M), Primary 20,000 Jodhpur (1M) ... are far behind. EXP: ICIC, Apollo, Bajaj, Tata, etc. Government Insurances EXP: Apollo, Aravind Hospitals, Distributor Hospitals Sankara Nethralava, Rajiv Gandhi PPP, Sahara Group EXP: SPARROWS Inc, India Medical 5 Devices Inc
  • 6. Endoscopy Competitors in India % India Endoscopy Market India Endoscopy Projected Annual Sales (M$) 31% 265 30% 210 13% 9% OTHERS 17% 2011 2012 2013 2014 2015 2016 4VET Olympus, Stryker, Storz, Gyrus ACMI (veterinary) Richard Wolf Price (K$) 0 10 50 100 Others include: Stryker, Fujinon, Hoya-Pentex Estimates based on the average retail price of a complete device Sources: ICON group international 6

Editor's Notes

  • #4: EVOCLOUD - product service continuumTelemedicine platform broadcasting EVOCAM images in real-timeAddress lack of physician training by allowing remote physician guidanceAn added source of revenue stream
  • #6: http://www.ibef.org/industry/healthcare.aspxApollo Hospitals Groups, Aravind Hospitals, and SankaraNethralava.By 2012, 30 tertiary care and 115 secondary care hospitals are expected to be built in the government sector. In addition, large private hospital groups are likely to build 37 tertiary care and 36 secondary care hospitals during the same period.