�ݺ�ߣ

Films
Tell
Your
Story

Who do you think you’re talking to?

Spread
The
Word

Using film to tell your story allows you to convey a
much richer account than you ever could, with words or
pictures alone. Why? Because it engages and stimulates
more senses and stirs people into action.

Film is the most emotive
form of communication
because it makes a
connection with viewers
on a personal level.
2

Some
helpful
facts GOOGLE
Google and other search engines are prioritising film over other content formats in their
search algorithms, meaning film content on a website will drive ranking visibility, if you
don’t have film you’re less likely to feature.

ROI
Filmed content is confirmed as the best choice for aiding brand awareness, brand
favourability and purchase intent - seen to be more than twice* as effective as more
standard static ads and simple Flash. *[DoubleClick]

TRACTION
85%* of people online consumed an average of 10 hours of online filmed content a month.
*[comScore]

ENGAGEMENT
Website users select online film 4 to 1* over any other form of content. *[Spotreels]
Film is the most powerful online tool to engage people with brands, those using film
online effectively in the sales conversion process have seen sales teams improve their
conversion rates by 20%* and online registrations by over 25%. *[www.mashable.com]

FILM IS TOP FOR MARKETERS
Film marketing has topped the 2010 priority list for online marketers* ahead of SEO,
PPC, social media, email marketing and other online marketing tactics.
*[Marketing Sherpa]

SEO
Keywords for which Google offers video results in the index are 50 times* more likely
to appear on the first page of results than a simple text page in the index. Those are
attractive odds. *[Forrester 2009]

3

Telling
Stories

tracc has offices in Europe, North America and Asia and
has a growing network of exclusive media channels
reaching influential commercial audiences of over 72
million business people across 3 continents.
tracc’s global audience networks span a cross section of industries, engaging with
online channels operated by the world’s most successful publishers. tracc produces
compelling film content for these media partners, which inspires and shapes the way
people think and behave, over 40% are C-Level Management. Our team of award
winning broadcast journalists, directors, producers, publishers and marketers know
how to create persuasive commercial stories which provoke a response.
Our digital team can optimise a film, ensuring content is distributed through an
expanding network of audiences. Search engines flag it as attractive, people comment
on it and post it on to other sites, mobiles and PDAs carry the content, allowing broader
communities to access it, more people view it and your brand message gets ranked
much higher on search engines like Google. The end result...film captures a greater
share of mind.

4

Telling
Stories

tracc reaches commercial
audiences of over 72
million business people
across 3 continents. 5

Soundbites

“I was impressed with the level of preparation from “TRACC Films were professional, did what they
the TRACC team, and they quickly grasped a clear said they would do, seemed as passionate about
understanding of our business model…” the filming process as I am about the product and
Gill Bowler, Internal Communications really understood what Brora is about. At first I
Manager, Waitrose was anxious about the money but when I compare
what we can and do spend on advertising and
“Formats and delivery channels change all the other promotions I think the film offers good
time, but we need to keep reaching out to new value for money. It is also long lasting as the facts
and current customers. The platform this gives included will still be relevant in a year from now.
us takes our message to an untapped stream of I am sure it will help new customers trust us and
people that may have missed a traditional advert feel compelled to make that first purchase.”
or editorial.” Victoria Pilkington, Managing Director,
Brora
Niel McInnes, Corporate Communications
Manager, Scottish Enterprise
“Everything about working with Tracc Films really
“The film has been a fantastic tool for reinforcing stands out for me: the fluidity of the production
our values internally in both our London and process despite our lack of experience, the
Johannesburg offices.” incredible professionalism of the crew, the speed
of delivery…it was extremely easy and enjoyable.”
Katie Roswell, Marketing Director,
PruHealth Caterina Rigoni, Marketing Director,
CoStar

“Money is tight, but we felt that investing a little of
the savings made through the efficient marketing
strategy was well worth while in ensuring future
engagement of the staff involved…”
Derek Hobbs, Head of Customer Insight
& Marketing, DVLA

6

Get in
touch

Filmed content inspires people to
connect, so why wait? Contact us now
and we’ll help spread the word.

+44 (0) 207 234 3535
films@tracc.co.uk
www.tracc.co.uk

8

�ݺ�ߣ

Why Film

Recommended

More Related Content

Similar to Why Film (20)

Why Film