Why Hank Blank Likes LinkedIn
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The document discusses the benefits and strategies for using LinkedIn effectively. It emphasizes using LinkedIn to share thought leadership and expertise rather than just social updates. Some key strategies include having a complete profile, engaging with connections, using advanced search, joining relevant groups, and linking profiles to other social media and blogs to improve search engine optimization. The document also provides tips for how to build connections, customize public profiles, get recommendations, and use LinkedIn metrics to track engagement.
Why Hank Blank Likes LinkedIn
- 2. The Power of Linkedin. ? The fastest growing professional network ? Over 160 million business professionals ? Highest income ? Over 40% of CEO’s are personally using Linkedin ? A place where you can find potential prospects ? A place where prospects can learn about you ? Where you can maintain relationships with customers ? Great SEO tool ? Saves you time
- 3. I use Linkedin to distribute my thought leadership. Simple as that. Updates on where you are having lunch is not inspiring insight.
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- 5. LOTS OF DETAIL LOTS OF DETAIL HERE HERE YOUR PROFILE IS YOUR PROFILE IS MORE IMPORTANT MORE IMPORTANT THAN YOUR RESUME THAN YOUR RESUME BECAUSE MORE BECAUSE MORE PEOPLE WILL SEE IT PEOPLE WILL SEE IT THIS IS WHERE YOUR THIS IS WHERE YOUR PUBLIC BADGE CAN BE PUBLIC BADGE CAN BE CUSTOMIZED TO YOUR CUSTOMIZED TO YOUR BRAND BRAND 5
- 6. TAKE YOUR TAKE YOUR EXPERIENCE BACK EXPERIENCE BACK TO YOUR FIRST JOB TO YOUR FIRST JOB 6
- 7. YOU NEED A YOU NEED A STRATEGY FOR STRATEGY FOR YOUR YOUR RECOMMENDATIONS RECOMMENDATIONS IIHAVE HAVE RECOMMENDATION RECOMMENDATION S GOING BACK TO S GOING BACK TO MY FIRST JOB MY FIRST JOB TO SHOW TO SHOW CONSISTENCY AND CONSISTENCY AND MY CONTINUED MY CONTINUED NETWORKING NETWORKING 7
- 8. IIDO A LOT OF THINGS IN DO A LOT OF THINGS IN THE MARKETING AREA THE MARKETING AREA IIHAVE HAVE RECOMMENDATIONS RECOMMENDATIONS ABOUT ALL MY ABOUT ALL MY MARKETING SERVICES MARKETING SERVICES INCLUDING, NEW INCLUDING, NEW BUSINESS DEVELOPMENT BUSINESS DEVELOPMENT FOR AGENCIES, AND FOR AGENCIES, AND SPEAKING TO SPEAKING TO COMPANIES SUCH AS COMPANIES SUCH AS THE UPS STORES, AMA THE UPS STORES, AMA CHAPTERS AND CHAPTERS AND SPEAKING ON CAMPUS SPEAKING ON CAMPUS 8
- 9. II ALSO HAVE ALSO HAVE REVIEWS ABOUT REVIEWS ABOUT MY AGENCY MY AGENCY REVIEW PRACTICE REVIEW PRACTICE AND SPEAKING ON AND SPEAKING ON SOCIAL MEDIA SOCIAL MEDIA II ONLY ASK FOR ONLY ASK FOR RECOMMENDATIONS RECOMMENDATIONS FOR THE SERVICES FOR THE SERVICES THAT II OFFER THAT OFFER 9
- 10. OFTEN! UPDATE LINK YOUR PROFILE LINK YOUR PROFILE TO TWITTER TO TO TWITTER TO SPREAD THE WORD SPREAD THE WORD 10
- 11. YOU MAY BE ABLE TO YOU MAY BE ABLE TO SOURCE SOMETHING IN SOURCE SOMETHING IN YOUR FIELD OF EXPERTISE YOUR FIELD OF EXPERTISE ON LINKEDIN NEWS ON LINKEDIN NEWS FOCUS YOUR UPDATES ON FOCUS YOUR UPDATES ON YOUR SMARTS AND YOUR SMARTS AND PRODUCT OFFERINGS PRODUCT OFFERINGS UPDATES ON UPDATES ON TACOS DO NOT TACOS DO NOT MAKE YOU LOOK MAKE YOU LOOK SMART SMART 11
- 12. YOU CAN LINK YOUR YOU CAN LINK YOUR WORDPRESS BLOGS WORDPRESS BLOGS TO LINKEDIN TO LINKEDIN CHECK OUT MY CHECK OUT MY BLOG SOMETIME BLOG SOMETIME 12
- 13. YOU CAN CHECK OUT WHO HAS YOU CAN CHECK OUT WHO HAS VIEWED YOUR PROFILE. IT IS VIEWED YOUR PROFILE. IT IS BETTER TO CONNECT WITH BETTER TO CONNECT WITH PEOPLE WHO HAVE SEARCHED PEOPLE WHO HAVE SEARCHED YOU OUT VERSUS TOTAL YOU OUT VERSUS TOTAL STRANGERS STRANGERS OBVIOUSLY LINKEDIN OBVIOUSLY LINKEDIN IS MY CHANNEL IS MY CHANNEL ENGAGE WITH ENGAGE WITH PEOPLE YOU PEOPLE YOU KNOW KNOW JUST STARTING JUST STARTING OUT? REMEMBER OUT? REMEMBER THAT TODAY IS THE THAT TODAY IS THE FIRST DAY OF FIRST DAY OF YOU’RE THE REST YOU’RE THE REST OF YOUR LIFE OF YOUR LIFE
- 15. YOU CAN BELONG TO 50 GROUPS YOU CAN BELONG TO 50 GROUPS ON LINKEDIN ON LINKEDIN IICHANGE MY GROUPS CHANGE MY GROUPS ORGANICALLY ORGANICALLY ONE OF MY GOALS IS TO SPEAK ONE OF MY GOALS IS TO SPEAK IN CANADA MORE SO IIHAVE IN CANADA MORE SO HAVE ADDED MORE CANADIAN ADDED MORE CANADIAN MARKETING GROUPS MARKETING GROUPS HOW IS YOUR GOAL? HOW IS YOUR GOAL? YOUR GROUP STRATEGY SHOULD YOUR GROUP STRATEGY SHOULD BE TO GO WHERE YOU WANT TO BE TO GO WHERE YOU WANT TO BE BE 15
- 16. II POST MY BLOGS IN POST MY BLOGS IN DISCUSSIONS ON DISCUSSIONS ON ALL MY GROUPS ALL MY GROUPS WANT TO SAVE TIME? HAVE WANT TO SAVE TIME? HAVE AN INTERN DO IT FOR YOU AN INTERN DO IT FOR YOU 16
- 17. YOU CAN TRACK THE YOU CAN TRACK THE BACKGROUNDS OF PEOPLE BACKGROUNDS OF PEOPLE WHO VIEW YOUR PROFILE WHO VIEW YOUR PROFILE YOU CAN TRACK THE YOU CAN TRACK THE COUNTRIES YOU ARE COUNTRIES YOU ARE REACHING REACHING YOU CAN SEE THAT MY YOU CAN SEE THAT MY POSTINGS ON CANADIAN 17 POSTINGS ON CANADIAN LINKEDIN GROUPS HAS LINKEDIN GROUPS HAS RESULTED IN CONNECTION RESULTED IN CONNECTION
- 18. Laguna Niguel Connectors You can start your own group on Linkedin. I am one of the Founders of Laguna Niguel Connectors along with Randy Miller, Gregory Gaines and Dipak Shah. I was started as a group to help those in Transition and has grown to over 3000 Members throughout Southern California.
- 19. HERE IS THE PROFILE OF LAGUNA HERE IS THE PROFILE OF LAGUNA NIGUEL CONNECTORS. ALL FROM NIGUEL CONNECTORS. ALL FROM THE POWER OF 4 PEOPLE MEETING THE POWER OF 4 PEOPLE MEETING AT A STARBUCKS IN LAGUNA AT A STARBUCKS IN LAGUNA NIGUEL AND LINKEDIN NIGUEL AND LINKEDIN 19
- 20. WE ALSO STARTED A WE ALSO STARTED A GROUP CALLED CANADIANS GROUP CALLED CANADIANS IN ORANGE COUNTY IN ORANGE COUNTY
- 21. THIS GRAVITATED THIS GRAVITATED TO A MEETUP SITE TO A MEETUP SITE WITH ALMOST 300 WITH ALMOST 300 MEMBERS MEMBERS 21
- 22. Here is a great way to add Here is a great way to add connections. Go to Contacts and connections. Go to Contacts and Click on Add Connections. Click on Add Connections. 22
- 23. YOU CAN'T HAVE A YOU CAN'T HAVE A NETWORK WITHOUT NETWORK WITHOUT CONTACTS. CONTACTS. YOU CAN BUILD UP YOUR YOU CAN BUILD UP YOUR CONTACTS QUICKLY BY CONTACTS QUICKLY BY GRABBING ALL THE GRABBING ALL THE BUSINESS CARDS YOU HAVE BUSINESS CARDS YOU HAVE AND ENTERING THEIR AND ENTERING THEIR EMAILS HERE. EMAILS HERE. HAVE AN INTERN DO THIS HAVE AN INTERN DO THIS FOR YOU. YOU ARE TOO FOR YOU. YOU ARE TOO BUSY TO DO THIS. BUSY TO DO THIS. 23
- 24. CLICK ON PEOPLE YOU MAY CLICK ON PEOPLE YOU MAY KNOW. KNOW. 24
- 26. AND ISN’T IT NICE OF AND ISN’T IT NICE OF LINKEDIN TO EVEN LINKEDIN TO EVEN PROVIDE THEIR PROVIDE THEIR EMAILS. EMAILS. THAT’S GREAT FOR THAT’S GREAT FOR NEW BUSINESS.. NEW BUSINESS 26
- 27. IIHAVE NEVER DONE THIS HAVE NEVER DONE THIS BUT THIS IS WHAT IIGOT. BUT THIS IS WHAT GOT. TRY IT. TRY IT. 27
- 28. II AM A BIG FAN OF AM A BIG FAN OF ADVANCED ADVANCED SEARCH SEARCH
- 29. IN THIS ADVANCED IN THIS ADVANCED SEARCH II INCLUDED SEARCH INCLUDED MY POSTAL CODE MY POSTAL CODE AND THE AND THE SCHOOL II SCHOOL WENT TO IN WENT TO IN CANADA 3000 CANADA 3000 MILES AWAY MILES AWAY FROM MY FROM MY POSTAL OR POSTAL OR ZIP ZIP CODE. CODE. 29
- 30. II ALWAYS PREFER A ALWAYS PREFER A PERSONAL NOTE. II PERSONAL NOTE. WOULDN'T USE THE WOULDN'T USE THE ONE HERE ONE HERE 30
- 31. LINKEDIN HELPS YOUR LINKEDIN HELPS YOUR SEO SEO IF YOU IF YOU GOOGLE HANK GOOGLE HANK BLANK II OWN BLANK OWN ALL THE ALL THE POSTINGS ON POSTINGS ON GOOGLE ON GOOGLE ON THE FIRST THE FIRST AND MANY AND MANY MORE PAGES. MORE PAGES. 31
- 32. TODAY YOUR TODAY YOUR GOOGLE GOOGLE PRESENCE PRESENCE CREATES CREATES YOUR FIRST YOUR FIRST IMMPRESSION. IMMPRESSION. 32
- 33. Building Your Community ? ? ? ? ? Hank Blank Inc 949-300-3266 BE SURE YOU ARE EASY BE SURE YOU ARE EASY TO CONNECT WITH BY TO CONNECT WITH BY 949-276-4978 fax ADDING LINKS TO ALL ADDING LINKS TO ALL YOUR SOCIAL YOUR SOCIAL www.hankblank.com NETWORKING SITES NETWORKING SITES 30462 North Hampton Laguna Niguel, CA. 92677 ? http://www.linkedin.com/in/hankblankcom ? Follow me on twitter @hankblank ? http://hankblank.wordpress.com/
- 34. ? My social networking came from my personal networking ? Passive vs. active networking ? Introverted vs. extroverted ? Great research tool ? Great SEO tool ? People hide behind their computers and social networks ? In the end Face Time not leads to relationships
- 35. Hank Blank Contact info hank@hankblank.com 949-300-3266 www.hankblank.com twitter@hankblank hankblank.wordpress.com Hope you enjoyed my thoughts. Happy networking. Take care. Hank
Editor's Notes
- #35: FACE TIME NOT FACEBOOK LEADS TO RELATIONSHIPS