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Why Is Digital Important For Healthcare In Asia

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Ward6 Singapore
Ward6 Singapore

The growing digital activity in Asia is having a direct impact in the way consumers and medical professionals are accessing and using information relating to healthcare, this presentation assess current developments and future trends.

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WHY IS DIGITAL IMPORTANT FOR HEALTHCARE IN ASIA?
Asia is digital Apps Online gaming Blogs Health-Games eBooks Mobile devices Social media Internet Wireless
Reality check Asia has most users 24.8% Europe: 390 million 41.3% 1.5 Asia: 650 million BILLION USERS WORLDWIDE 15.7% North America: 246 million 1.3% Australia/Oceana: 20 million 2.9% 10.6% Middle East: 45 million Latin America/Caribbean: 166 million 3.4% Africa: 54 million Internet World Stats, Feb 2009
Significant rise in the number of internet users in Asia 2012 Internet Users as % population Korea, 82% Singapore, 70% Malaysia, 56% China, 36% Vietnam, 28% Philippines, 25% Thailand, 21% Indonesia, 9% 1990 India, 4% 1990 2012 TIME Data from World Bank. Last updated: June 5 2012.
FACTS } In Asia 2X increase over the last 10 years } In Asia 650 million internet users Internet World Stats, Feb 2009
Healthcare professionals in Asia believe the internet is essential to their practice China 68% Taiwan 39% Internet is part of Japan 69% a physicians pro- South Korea 88% fessional life Australia 87% Manhattan Research, Taking the Pulse Asia v9.0, 2009
There is a significant rise in the number of mobile users in Asia
Rising number of Asian mobile users 2012 Mobile cellular subscriptions (per 100 people) Vietnam, 176 Singapore, 146 Malaysia, 119 Korea, 106 Thailand, 106 Indonesia, 94 1990 Philippines, 86 China, 63 India, 61 1990 2012 TIME Data from world bank Last updated: June 5 2012
FACT In Asia a whopping 850% increase over the last 10 years
MOBILE } from small screen to BIG SCREEN In the next WEBSITES NEED TO BE MOBILE 3 years FRIENDLY * * Morgan Stanley 2010
iPads are more popular in richer areas that have infrastructure % of web traffic coming from iPad Brunei 58% Philippines 17% Cambodia 34% Vietnam 15% Singapore 78% Indonesia 9% Malaysia 30% Thailand 26% http://smarterbysharing.com/2012/06/04/the-biggest-ipad-users-in-south-east-asia/ http://www.bloomberg.com/news/ 012-06-18/oprah-aids-doctors-as-app-investments-soar-health.html http://sglinks.com/pages/1026127-g-goes-online-mrt-tunnels http://www.google.com/publicdata/directory
Medicine goes mobile The M-Squared InnovaTIon M2 = MuLTI-SCreen X MoBILe aCCeSS
Percentage of Doctors that use desktop/ smartphone/ tablet in their practice 84% 54% smartphone tablet 99% desktop or laptop 87% use a smartPhone or a tablet
Physicians search on all devices Default Quick look-uP ReaD & teach 98% 56% 63% of desktop/laptop of tablet owners owners search on owners search on search on this this device this device device
mHealth Medicine is multi-screen laptop smartphone tablet Wireless access delivers health information anywhere anytime anyone
Why Is Digital Important For Healthcare In Asia
Apps are driving access to medical & health information
There is an increasing number of medical apps But, there are really just 7 basic ways they work Decision support Patient support Collaboration Reference/lookup Patient tracking Patient education/ Continuing medical edu- consultation cation
Asian Medical Bloggers www.thefavoureddoc.wordpress.com www.singaporemd.blogspot.com www.gigomole.blogspot.com www.spacefan.blogspot.com www.angrydr.blogspot.com Blogs give patients a more genuine and credible voice. They also allow other physicians to communicate and share ideas.
WHAT DOES THIS MEAN FOR HEALTHCARE MARKETING IN ASIA?
BE SMART -S -M -A -R -T
If this stuff was of Look out for more perspectives on digital healthcare in Asia and interest, then we points-of-view as to what it means for pharma or visit us at: are pleased. www.ward6.com.sg Facebook Twitter Pinterest ºÝºÝߣshare www.ward6lab.com.au www.ward6.com.sg

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Why Is Digital Important For Healthcare In Asia

  • 1. WHY IS DIGITAL IMPORTANT FOR HEALTHCARE IN ASIA?
  • 2. Asia is digital Apps Online gaming Blogs Health-Games eBooks Mobile devices Social media Internet Wireless
  • 3. Reality check Asia has most users 24.8% Europe: 390 million 41.3% 1.5 Asia: 650 million BILLION USERS WORLDWIDE 15.7% North America: 246 million 1.3% Australia/Oceana: 20 million 2.9% 10.6% Middle East: 45 million Latin America/Caribbean: 166 million 3.4% Africa: 54 million Internet World Stats, Feb 2009
  • 4. Significant rise in the number of internet users in Asia 2012 Internet Users as % population Korea, 82% Singapore, 70% Malaysia, 56% China, 36% Vietnam, 28% Philippines, 25% Thailand, 21% Indonesia, 9% 1990 India, 4% 1990 2012 TIME Data from World Bank. Last updated: June 5 2012.
  • 5. FACTS } In Asia 2X increase over the last 10 years } In Asia 650 million internet users Internet World Stats, Feb 2009
  • 6. Healthcare professionals in Asia believe the internet is essential to their practice China 68% Taiwan 39% Internet is part of Japan 69% a physicians pro- South Korea 88% fessional life Australia 87% Manhattan Research, Taking the Pulse Asia v9.0, 2009
  • 7. There is a significant rise in the number of mobile users in Asia
  • 8. Rising number of Asian mobile users 2012 Mobile cellular subscriptions (per 100 people) Vietnam, 176 Singapore, 146 Malaysia, 119 Korea, 106 Thailand, 106 Indonesia, 94 1990 Philippines, 86 China, 63 India, 61 1990 2012 TIME Data from world bank Last updated: June 5 2012
  • 9. FACT In Asia a whopping 850% increase over the last 10 years
  • 10. MOBILE } from small screen to BIG SCREEN In the next WEBSITES NEED TO BE MOBILE 3 years FRIENDLY * * Morgan Stanley 2010
  • 11. iPads are more popular in richer areas that have infrastructure % of web traffic coming from iPad Brunei 58% Philippines 17% Cambodia 34% Vietnam 15% Singapore 78% Indonesia 9% Malaysia 30% Thailand 26% http://smarterbysharing.com/2012/06/04/the-biggest-ipad-users-in-south-east-asia/ http://www.bloomberg.com/news/ 012-06-18/oprah-aids-doctors-as-app-investments-soar-health.html http://sglinks.com/pages/1026127-g-goes-online-mrt-tunnels http://www.google.com/publicdata/directory
  • 12. Medicine goes mobile The M-Squared InnovaTIon M2 = MuLTI-SCreen X MoBILe aCCeSS
  • 13. Percentage of Doctors that use desktop/ smartphone/ tablet in their practice 84% 54% smartphone tablet 99% desktop or laptop 87% use a smartPhone or a tablet
  • 14. Physicians search on all devices Default Quick look-uP ReaD & teach 98% 56% 63% of desktop/laptop of tablet owners owners search on owners search on search on this this device this device device
  • 15. mHealth Medicine is multi-screen laptop smartphone tablet Wireless access delivers health information anywhere anytime anyone
  • 17. Apps are driving access to medical & health information
  • 18. There is an increasing number of medical apps But, there are really just 7 basic ways they work Decision support Patient support Collaboration Reference/lookup Patient tracking Patient education/ Continuing medical edu- consultation cation
  • 19. Asian Medical Bloggers www.thefavoureddoc.wordpress.com www.singaporemd.blogspot.com www.gigomole.blogspot.com www.spacefan.blogspot.com www.angrydr.blogspot.com Blogs give patients a more genuine and credible voice. They also allow other physicians to communicate and share ideas.
  • 20. WHAT DOES THIS MEAN FOR HEALTHCARE MARKETING IN ASIA?
  • 22. If this stuff was of Look out for more perspectives on digital healthcare in Asia and interest, then we points-of-view as to what it means for pharma or visit us at: are pleased. www.ward6.com.sg Facebook Twitter Pinterest ºÝºÝߣshare www.ward6lab.com.au www.ward6.com.sg

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