In this presentation article, I try to share about why is Graphic Design important for eCommerce business and why is design important and what is the purpose of graphic design.
1 of 12
Download to read offline
More Related Content
Why is graphic design important for e commerce business
1. Why is Graphic Design Important for
e-commerce Business?
Professional Graphic Designer
2. The Exact Definition of Graphic Design:
It was originally a subset of Visual Communication or Communication Design.. but
nowadays can be used to refer to the greater whole... due to common skill sets etc.
Its a method of problem solving in visual media(typically with the use of type, space and
image) eg- projects like logos and branding, publications (magazines, newspapers and
books), print advertisements, posters, billboards, website graphics and elements, signs and
product packaging
Today UI, UX and Interface Design are either modern day subsets under this larger umbrella
or share enough DNA to be indistinguishable.
So pretty much any visual material you've seen that looks like some thought went into it..
would have gone through a graphic designer.
Graphic design is art with a purpose. It involves a creative and systematic plan to solve a
problem or achieve certain objectives, with the use of images, symbols or even words. It is
visual communication and the aesthetic expression of concepts and ideas using various
graphic elements and tools.
3. Definition of e-Commerce Business:
E-commerce is the activity of buying or selling of products on online services or over
the Internet. ... Business-to-business buying and selling; Gathering and using
demographic data through web contacts and social media. Business-to-
business (B2B) electronic data interchange. Or
Business-to-business (B2B) e-commerce refers to the electronic exchange of
products, services or information between businesses rather than
between businesses and consumers. ... Today, there are innumerable virtual stores
and malls on the internet selling all types of consumer goods.
4. Why is graphic design a important for e-
commerce business?
Graphic design is important to businesses and our everyday lives in many ways. We come
across with logos, brochures, websites and a host of other design products daily. Packaging,
branding, signage, books, magazines, etc. are glaring examples of the use of a variety of
image editing service.
Pictures speak a thousand words and that
applies to your business too. Graphic
designing plays a huge role in giving your
business the polished edge it deserves.
Businesses need them to give their brand
the competitive look as well as use them
as marketing tools. Businesses need the
services of graphic designers to create
unique mobile apps and social media
pages for business promotions. We can
say that graphic design has become a
part of doing business in physical and
virtual markets.
5. 5
Your message matters
5
Creativity kills competition
5
Efficiency in summary
5
Consistency is credibility
Lets look out this 5 reason why graphic
design is important for any business
5
First impressions matter
6. What are the steps to getting started with e-
commerce Business?
You have to research a lot before starting your ecommerce business. It is very simple, till you
make it complicated. So, dont complicate things. Follow a proper flow, and the flow will guide
you to the door of success in ecommerce market.
Many people started their ecommerce
business, some of them succeed and
some of them didnt. But, what was
wrong with the people who didnt get
the success? Well, heres what they
missed to do before starting their
ecommerce business. So, keep on mind
that you will need to go through a lot of
research before starting your own
ecommerce product photo editing
business.
7. Keep in mind the following points while choosing
the product:
i. Quality product:
The product must be of very good quality. No customer should be dissatisfied with the quality of
your product. The customer should return to your website or ecommerce app after placing the
first order.
ii. Set your profit margin
Carefully set your profit margin which suits you and your customers both. If the margin is too high
then, obviously, it will raise the product price, and the customers will avoid buying expensive
products. So, carefully set the profit margin.
iii. Product packaging
Make the product packaging very attractive that customer instantly starts liking it. Product
packaging also makes a difference. So, make a vibrant and attractive product packaging to win
the heart of your customers.
Step 1: Selecting your business
The top foremost and important step is selecting your business. Like what products will you sell
on your ecommerce platform? Will you resell the product or make one on your own? If reselling,
from where will you buy the product? And if making on your own, then from where will you
purchase the raw material? And how do you process it, pack it and sell it?
8. Step 2: Research about the market
The next step is to research the market. Know who will be your competitor, know their marketing
strategy, know how do they deal with their customers, know how many orders are they receiving
every day. Research about the upcoming festivals, and its effect on your business etc. You need to
deeply research about it in order to succeed in your ecommerce business.
Step 3: Build your platform
The next important step is to build the platform on which you will sell your products. The platform
is on which you will be selling your products, which could be a website or a mobile app or both.
You need to choose which platforms will I build, a website, an app or both. In a general scenario, a
mobile app is preferred nowadays to shop online, as it is fast convenient and easily accessible.
9. Step 4: Pick the shipping partner
You need to deliver your products when you get orders from people. So, you need to partner with a
shipping entity. Choose the right shipping partner which delivers fast, as customers dont like to wait
for the products they ordered. So, pick the courier partner which delivers very fast and also provides
reverse shipping.
Step 5: Launch your platform
After successful testing and deployment, your ecommerce business is ready to be launched and
receiving orders from people across the country or world. Run marketing campaigns and paid ads
social media sites to attract the audience to your website/app. You can target your audience
to their gender, age, region and their interests. So, select the right marketing campaign and carefully
target your audience and gain traffic to your ecommerce business.
Step 6: Post sales service
The key to winning the heart of your customers is to provide excellent customer service.
Communicate with your customers after the product is delivered. If the customers have any
complaints, then listen to it carefully, and try your best to solve the problem. You want your
customers to come back again, right? So, make every effort to make your customers happy with the
orders they placed on your platform. A happy customer will definitely come back to your platform to
shop again. So, make sure the customer is happy with the order they placed on your platform.
10. Why is graphic design so important for
business marketing?
Graphic design is symbols made up
of graphic mark, text, and image. It
is generally a process of visual
communication, Graphic design use
in advertisement, magazines, and
books. Mostly used graphic design
to promote a business product in a
tiny image and help to promote ads
and boarding holder in a different
field. Graphic designing is frequently
used in an advertisement, like as
logo designing, brochures,
magazines, posters, websites,
mobile apps, etc.
11. Here are a few benefits that state how graphics designing impacts your
business:
1. It helps to understand your products.
2. Good design help to create your own space in a market place.
3. It increases your goodwill of products and services.
4. It helps to maintain the interest of your customers so that they will keep
coming back for more of the same.
5. Save time
6. Save money
7. Graphic communication: it's more than a trend
8. Attract and keep customers interested
9. Graphic designing companies can raise their product or services in a
creative way.
12. Now every business needs a graphic designer in a different field because graphic
designer to achieve your goal and promotion of your brand via banner.
So, these are some points you should consider to start your own ecommerce business.
Besides, you can make surveys and make customers take the survey on what they like the
most on your platform, what does your image editing service needs to be improved etc.
These surveys will help you understand your business from a customers point of view.
And that will help you improve your clipping path service business.
In my own case, I feel my purpose as a designer is to share my perspective of the world
with others. Ive always felt that designers have a unique lens through which they see the
world around them. And that world would be served better if that perspective shaped or
was shared with society at large. In some aspects that makes us reporters, in others that
makes us innovators. I dont think there will ever be a definitive answer, but in the time
until then I like to answer questions like these in places like this to help share with others
the world I see.
Final verdict