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Why is Social Media Important? for Non Profits and Associations by Lee Bogner

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Lee Bogner
Lee Bogner

Why is Social Media Important? for Non Profits + Associations A conversation with non-profits engaging with donors, members, and the social web! Prepared by @LeeBogner, CIO | Chief Information Officer and Head of Social Media Marketing Business Unit 347-871-4533 LeeBogner@LeeBogner.com www.LeeBogner.com

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Why is Social Media Important? for Non Profits and Associations by Lee Bogner
MAD MEN
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
DALE CARNEGIE MAD MEN
SOCIAL MEDIA OLD MODEL NEW MODEL Newspapers, Weeklies, Press Releases, Business Press, Facebook Fan Page, Twitter, Blogs, RSS FEED, Linkedin Broadcast Media (INDIRECT COMMUNICATION) (DIRECT COMMUNICATION) Enchanted Makeovers Blog for Hope, Causes on Facebook, Twitter, Targeted videos on YouTube, Cancer Action Network, More Birthdays Campaign
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
88% Source: 2010 Online Giving Report on Blackbaud.com
Social Media provides targeted messaging for many projects and diverse demographic groups.
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
http://www.facebook.com/nonprofits 2011 3rd Annual Nonprofit Social Network Benchmark Report
http://www.facebook.com/nonprofits 2011 3rd Annual Nonprofit Social Network Benchmark Report
2011, 3rd Annual Nonprofit Social Network Benchmark Report
Giving SOCIAL
Tweetsgiving.org
Nonprofit 2.0 (November 2008)
The Non Profit Social Media Decision Guide, 2010
FUNDRAISING SOCIAL
blackbaud.com
Fundraisers have ALWAYS been Social
NOT a Conversation
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
14-25* minutes on Facebook
DOING BEING
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Build Awareness through PARTICIPATION “Something you Buy” “Something you Trust” “Something you Want” ADD TRUSTED NP “Something you Prefer” “Something you Love” “Something you Participate In”
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
SOCIAL MEDIA ENGAGEMENT
#1
#2
#3
#4
#5
#6
OBJECTIVES, then Tactics IMPACT 1 2 3 4 5 6 7 8 MONTHS
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
2011 3rd Annual Nonprofit Social Network Benchmark Report
Social Media Usage Now Ubiquitous Among US Top Charities, Ahead of All Other Sectors, Report by Nora Ganim Barnes
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
Why is Social Media Important? for Non Profits and Associations by Lee Bogner
331,696 Likes on Facebook American Red Cross 417,651 followers on Twitter 444,817 Channel views & 3,370,304 upload views on YouTube, Blog Disaster Newsroom Corporate and Consumer Websites and Email Newsletters Facebook Features: Disaster News, Blog updates, Twitter feeds, Causes, Videos, Photos, Red CASE STUDY Cross Store
American Heart Association 6,875 likes on Facebook 8,858 Twitter Followers YouTube : 206, 133 channel views, 545,191 Total upload views, 1,203 subscribers Facebook Features: Games, Causes, Recipes, Videos, Events, Polls CASE STUDY
Association for the Help of Retarded Children, NYC 492 Facebook Likes 388 Twitter Followers YouTube: 445 channel views, 2,284 Total upload views Wordpress Blog Utilizes Facebook, Twitter, YouTube, Blogs CASE STUDY
48, 149 Facebook Likes Girl Scouts of USA 7,771 Twitter Followers 42, 257 channel views & 271,124 Total upload views on YouTube Blog, Flickr Social Media usage includes Facebook, Twitter, YouTube, Blog, Flickr CASE STUDY
6,386 Facebook likes Hofstra University 4,713 Twitter Followers 37,612 channel views, 328,003 Total upload views on YouTube Photo sharing through YouTube Diverse social presence for constituent units: http://www.hofstra.edu/home/News/UR/ur_social.html CASE STUDY
Long Island Cares, Inc. The Harry Chapin Food Bank 1,499 Facebook likes Online Donation options using Network for Good website Little Social Media Outside Of FB & Organizational website CASE STUDY
301,817 Facebook likes The Nature Conservancy 68,738 followers on YouTube 24,939 members on Flickr 71,639 channel views, 871,422 Total upload views on YouTube Sizable following on Facebook, Twitter, YouTube, Flickr, Blogs CASE STUDY through RSS Feeds
SUNY College at Old Westbury 2,020 Facebook likes 223 Twitter Followers 3,122 channel views, 12,357 Total upload views on YouTube SUNY College at Old Westbury encourages use of Facebook and other social media by students, faculty, staff, alumni, fiends as outlined in their social media policy. CASE STUDY
United Cerebral Palsy Association 8,270 Facebook likes 1,578 Twitter Followers RSS Feeds Online donations through “Network for Good” YouTube Channel – http://www.youtube.com/user/rgerholdt 13,465 Channel views & 161,961 Total upload views Social interaction through association website, Twitter, FB, RSS Feeds CASE STUDY
Biggest Energy Saver 82 Facebook likes 142 Twitter Followers RSS Feeds Blog Online community for discussion Energy Saving App Development Contests http://biggestenergysaver.com/ Dedicated website to encourage Texans to save energy using Smart Meters CASE STUDY
Why is Social Media Important? for Non Profits and Associations by Lee Bogner

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Why is Social Media Important? for Non Profits and Associations by Lee Bogner

  • 7. DALE CARNEGIE MAD MEN
  • 8. SOCIAL MEDIA OLD MODEL NEW MODEL Newspapers, Weeklies, Press Releases, Business Press, Facebook Fan Page, Twitter, Blogs, RSS FEED, Linkedin Broadcast Media (INDIRECT COMMUNICATION) (DIRECT COMMUNICATION) Enchanted Makeovers Blog for Hope, Causes on Facebook, Twitter, Targeted videos on YouTube, Cancer Action Network, More Birthdays Campaign
  • 10. 88% Source: 2010 Online Giving Report on Blackbaud.com
  • 11. Social Media provides targeted messaging for many projects and diverse demographic groups.
  • 16. http://www.facebook.com/nonprofits 2011 3rd Annual Nonprofit Social Network Benchmark Report
  • 17. http://www.facebook.com/nonprofits 2011 3rd Annual Nonprofit Social Network Benchmark Report
  • 18. 2011, 3rd Annual Nonprofit Social Network Benchmark Report
  • 19. Giving SOCIAL
  • 22. The Non Profit Social Media Decision Guide, 2010
  • 23. FUNDRAISING SOCIAL
  • 25. Fundraisers have ALWAYS been Social
  • 32. 14-25* minutes on Facebook
  • 33. DOING BEING
  • 35. Build Awareness through PARTICIPATION “Something you Buy” “Something you Trust” “Something you Want” ADD TRUSTED NP “Something you Prefer” “Something you Love” “Something you Participate In”
  • 38. #1
  • 39. #2
  • 40. #3
  • 41. #4
  • 42. #5
  • 43. #6
  • 44. OBJECTIVES, then Tactics IMPACT 1 2 3 4 5 6 7 8 MONTHS
  • 48. 2011 3rd Annual Nonprofit Social Network Benchmark Report
  • 49. Social Media Usage Now Ubiquitous Among US Top Charities, Ahead of All Other Sectors, Report by Nora Ganim Barnes
  • 52. 331,696 Likes on Facebook American Red Cross 417,651 followers on Twitter 444,817 Channel views & 3,370,304 upload views on YouTube, Blog Disaster Newsroom Corporate and Consumer Websites and Email Newsletters Facebook Features: Disaster News, Blog updates, Twitter feeds, Causes, Videos, Photos, Red CASE STUDY Cross Store
  • 53. American Heart Association 6,875 likes on Facebook 8,858 Twitter Followers YouTube : 206, 133 channel views, 545,191 Total upload views, 1,203 subscribers Facebook Features: Games, Causes, Recipes, Videos, Events, Polls CASE STUDY
  • 54. Association for the Help of Retarded Children, NYC 492 Facebook Likes 388 Twitter Followers YouTube: 445 channel views, 2,284 Total upload views Wordpress Blog Utilizes Facebook, Twitter, YouTube, Blogs CASE STUDY
  • 55. 48, 149 Facebook Likes Girl Scouts of USA 7,771 Twitter Followers 42, 257 channel views & 271,124 Total upload views on YouTube Blog, Flickr Social Media usage includes Facebook, Twitter, YouTube, Blog, Flickr CASE STUDY
  • 56. 6,386 Facebook likes Hofstra University 4,713 Twitter Followers 37,612 channel views, 328,003 Total upload views on YouTube Photo sharing through YouTube Diverse social presence for constituent units: http://www.hofstra.edu/home/News/UR/ur_social.html CASE STUDY
  • 57. Long Island Cares, Inc. The Harry Chapin Food Bank 1,499 Facebook likes Online Donation options using Network for Good website Little Social Media Outside Of FB & Organizational website CASE STUDY
  • 58. 301,817 Facebook likes The Nature Conservancy 68,738 followers on YouTube 24,939 members on Flickr 71,639 channel views, 871,422 Total upload views on YouTube Sizable following on Facebook, Twitter, YouTube, Flickr, Blogs CASE STUDY through RSS Feeds
  • 59. SUNY College at Old Westbury 2,020 Facebook likes 223 Twitter Followers 3,122 channel views, 12,357 Total upload views on YouTube SUNY College at Old Westbury encourages use of Facebook and other social media by students, faculty, staff, alumni, fiends as outlined in their social media policy. CASE STUDY
  • 60. United Cerebral Palsy Association 8,270 Facebook likes 1,578 Twitter Followers RSS Feeds Online donations through “Network for Good” YouTube Channel – http://www.youtube.com/user/rgerholdt 13,465 Channel views & 161,961 Total upload views Social interaction through association website, Twitter, FB, RSS Feeds CASE STUDY
  • 61. Biggest Energy Saver 82 Facebook likes 142 Twitter Followers RSS Feeds Blog Online community for discussion Energy Saving App Development Contests http://biggestenergysaver.com/ Dedicated website to encourage Texans to save energy using Smart Meters CASE STUDY