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Why Social Media and How to Effectively Use It.

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VISCAR INDUSTRIAL CAPACITY
VISCAR INDUSTRIAL CAPACITY

This document discusses how social media can be used for marketing purposes. It recommends posting at certain times of day on Facebook, Twitter, and blogs to welcome the day, sell products, or end the day. It also recommends posting multiple times per day on each platform. HootSuite is recommended as a tool to manage social media accounts as it allows connecting multiple networks in one place and scheduling posts across platforms. The conclusion states that delaying social media marketing can lead to lost opportunities.

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Why Social Media and How to Effectively Use It.
Markets are shifting away from mass markets and moving to target markets. This is due to innovations in technology. Introduction
What are the new social media platforms
Why use social media? • Gives you as a communicator a platform to introduce a new product to you public (customers) • Increases the chances of networking in your area of specialization. • One on one conversation with your publics hence building good relations • Direct feedback from your customers on your products . • A platform to update your company profile, goods and services.
Continuation • Increased Brand Recognition. • Decreased Marketing Costs
When communicating make sure you answer the following
When to Facebook, twitter and blog…
Continuation 7:00 am – 9:00 am. Send messages that are welcoming the day. ( 2-5 tweets ) 11:00pm – 2:00 pm time for selling your products (3-5) 3:00 pm -5:00 Pm exiting your day. Remember to remind people about your products.
Continuation In- make at least 5 posts a day FB make at least 3-6 posts a day Twitter 4- 7 tweets a day
How to manage your social media accounts • Hoot suite is so far the best tool to monitor your social media accounts.
Why use hoot suite?
Continuation • Helps you connect Lots of Services together • Access to many social media networks on the same platform. • Save your time which you can later employ to do other things.
Continuation Helps one to post one message across you social media platforms. Instant notifications i.e. if somebody mentions you.
Conclusion • One can no longer wait, the more you delay the more you lose. Social media marketing, when done right, can lead to more customers, more traffic, and more conversions, and it’s here to stay.
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Why Social Media and How to Effectively Use It.

  • 2. Markets are shifting away from mass markets and moving to target markets. This is due to innovations in technology. Introduction
  • 3. What are the new social media platforms
  • 4. Why use social media? • Gives you as a communicator a platform to introduce a new product to you public (customers) • Increases the chances of networking in your area of specialization. • One on one conversation with your publics hence building good relations • Direct feedback from your customers on your products . • A platform to update your company profile, goods and services.
  • 5. Continuation • Increased Brand Recognition. • Decreased Marketing Costs
  • 6. When communicating make sure you answer the following
  • 7. When to Facebook, twitter and blog…
  • 8. Continuation 7:00 am – 9:00 am. Send messages that are welcoming the day. ( 2-5 tweets ) 11:00pm – 2:00 pm time for selling your products (3-5) 3:00 pm -5:00 Pm exiting your day. Remember to remind people about your products.
  • 9. Continuation In- make at least 5 posts a day FB make at least 3-6 posts a day Twitter 4- 7 tweets a day
  • 10. How to manage your social media accounts • Hoot suite is so far the best tool to monitor your social media accounts.
  • 11. Why use hoot suite?
  • 12. Continuation • Helps you connect Lots of Services together • Access to many social media networks on the same platform. • Save your time which you can later employ to do other things.
  • 13. Continuation Helps one to post one message across you social media platforms. Instant notifications i.e. if somebody mentions you.
  • 14. Conclusion • One can no longer wait, the more you delay the more you lose. Social media marketing, when done right, can lead to more customers, more traffic, and more conversions, and it’s here to stay.