際際滷

際際滷Share a Scribd company logo
Why Social Media
Is Here To Stay




        by Jeff Turner
             Zeek Interactive
Our World Is
Not A Machine
New Science Teaches Us

Relationships Are What Matters
Life Is A Web Of Interconnections
Chaos Is The ONLY Road To Transformation
Social Networks Are
Complex Adaptive Systems
Why Is This Important?
CAS Are A Cornerstone Of
How Our Universe Works
2 Important Elements Of
Complex Adaptive Systems
Continuous Adaptation
(based on experiences)
Self Organization
(based on hands-on knowledge)
Social Media Is The
Love Child Of New Science
  & Internet Technologies
+,$#-'($.&,/$0
                          !"#$%&$%'()*              +$*




            8*               !/01-+)'23#1*&.+'4+"#.&/,
         '7                                                                  5$
    $ 6/                                                                       6/
                                                                                  '
5                                                                                  5$



         9/:&*&.+';++3<#=>                               B+%#*&.+';++3<#=>
           ?#01-&6@&$%A             (H(GI(B!(              ?3#01+$&$%A




             5$
                 6/
                                                                      7 8*
                    '5$                                          /'
                                                             5$6

                                                                                        So That¨s how
                                                                                          we work?
                                 C&01-+'C+-6D7,%#$&E+3
                                  F/=#-'G+-#*&/$:"&1:




                    The Classic CAS Model
A Fad? Hardly
They Want More
Most Important:
Self Organization
You¨re not
        in control.




Define, Shape, & Participate
In The Conversation
Life seeks order,
but uses messes to get there.

                   Margaret Wheatley
Master Behaviors That Promote

            Connection
           Interaction
           Transaction
Cornerstone Behaviors

Inclusiveness
Adaptability
Listening
!"##$%&'%$()*&+#+)&
                       ,'-$(+.+)&'/"0+&*




       1$$-2"(0          %$*34"%+#+$.       1$$-2"(0




                                  "*$&#.




Simplified?




                  A Simplified CAS Model
A New Way To
Learn, Improve & Grow
^To my mind there must be, at the bottom of it all, not an
equation, but an utterly simple idea. And to me that
idea, when we finally discover it, will be so compelling,
so inevitable, that we will say to one another, ^Oh, how
beautiful. How could it have been otherwise? ̄


                                          John Archibald Wheeler

More Related Content

Why Social Media Is Here To Stay

Editor's Notes

  1. Even at the subatomic level, relationships are all that matter. Interconnections where cooperation and participation are required, not optional
  2. The agents in the system are all components of the system.
  3. CAS are made up of a number of participants. Each participant has thoughts and ideas about how they should function with the organization. They apply their ideas to the extent permitted. Their ideas and plans are continuously revised/adapted based on their experiences.
  4. From a corp perspective, they are bottom up. The participants determine how to best achieve goals and how to organize in order meet their objectives. All of which is subject to change, based on their hands on knowledge and their results.
  5. It is not an accident that we are where we are today.
  6. emergence is the way complex systems and patterns arise out of a multiplicity of relatively simple interactions.
  7. This is why people are so attracted to social media. It&amp;#x2019;s consistent with how the universe works and how we naturally want to give and receive information.
  8. Social Media will deepen and broaden it&amp;#x2019;s reach as companies and individuals learn to master the behaviors that promote: Connection, Interaction and The beginning of relationships around commerce and transactions.
  9. The cornerstone beliefs and behaviors leading to mastering the art of social media effectivess are inclusiveness, adaptability and making the art of listening your predominant communication skill. Social Media is not going to go away. It will continue to grow and change and move more deeply into areas like sales, marketing, customer service, product development and human resources (recruiting).
  10. Complex Adaptive Systems and Social Media are not going to replace the way organizations are organized and function. Rather, they represent a new and powerful way for everyone in the organization to learn, improve and grow because: Social Media provides a faster, broader path to acquiring knowledge from customers/consumers about your products and services. That knowledge can be used to improve products/services, strengthen customer loyalty, develop better new products, build new relationships and strengthen existing ones. Social Media, properly used, can do all of that faster and far less expensively than traditional methods.