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Why the IPA's Search Summer School grads are my top-tip!

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Chime Communications - VCCP, The Good Relations Group
Chime Communications - VCCP, The Good Relations Group

This document discusses creativity, ideas, and advertising in today's hyper-connected world. It provides guidance on behaviors needed to thrive, with an acronym SCOREE: be Social, Curious, Optimistic, Responsible, Entrepreneurial. Each letter provides a brief explanation - for example, "S is for Social - Get out there socialize! In the real world and in the virtual world." The document emphasizes that imagination, not technology, is the most powerful force, and encourages taking ownership and behaving above one's pay grade.

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CREATIVITY, IDEAS AND ADVERTISING IN A HYPER-CONNECTED, ALWAYS ON, REAL-TIME WORLD | VCCP | 23/6/2012
Youre in the most exciting bit of the most exciting industry in the world
Technology Brands People Culture
Technology Brands People Culture
Heres my thoughts on what you need to do to thrive in this world
Why the IPA's Search Summer School grads are my top-tip!
Why the IPA's Search Summer School grads are my top-tip!
Its about values and behaviours This is your score-card to help you! * Adapted from work for Chime Communications
S is for Social Get out there socialize! In the real world and in the virtual world The more people you know, the more people like you, the easier everything becomes.
C is for Curious Be open, interested and aware question! Only boring people get bored What fascinates you? What inspires you? What do you love?
O is for Optimistic Be positive and upbeat - believe! Cynicism drains energy and ideas Lets give it ago. If we fail, lets fail forward. Heres why it will work.
R is for Responsible Think about impacts! Remember every action causes a reaction Be a force for good. Think about the footprint you leave. Be the change you want to see.
E is for Entrepreneurial Take ownership! Behave above your pay-grade The journey is 1% complete There is no finish line If it were my company and my money
The most powerful force in the universe isnt technology, its imagination.
@amelia_torode

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Why the IPA's Search Summer School grads are my top-tip!

  • 1. CREATIVITY, IDEAS AND ADVERTISING IN A HYPER-CONNECTED, ALWAYS ON, REAL-TIME WORLD | VCCP | 23/6/2012
  • 2. Youre in the most exciting bit of the most exciting industry in the world
  • 3. Technology Brands People Culture
  • 4. Technology Brands People Culture
  • 5. Heres my thoughts on what you need to do to thrive in this world
  • 8. Its about values and behaviours This is your score-card to help you! * Adapted from work for Chime Communications
  • 9. S is for Social Get out there socialize! In the real world and in the virtual world The more people you know, the more people like you, the easier everything becomes.
  • 10. C is for Curious Be open, interested and aware question! Only boring people get bored What fascinates you? What inspires you? What do you love?
  • 11. O is for Optimistic Be positive and upbeat - believe! Cynicism drains energy and ideas Lets give it ago. If we fail, lets fail forward. Heres why it will work.
  • 12. R is for Responsible Think about impacts! Remember every action causes a reaction Be a force for good. Think about the footprint you leave. Be the change you want to see.
  • 13. E is for Entrepreneurial Take ownership! Behave above your pay-grade The journey is 1% complete There is no finish line If it were my company and my money
  • 14. The most powerful force in the universe isnt technology, its imagination.