This document discusses why companies should train their employees to be masterful brainstorm facilitators. It notes that companies need to adapt to changing markets by creating new products, services, and better ways of doing business. This requires envisioning new possibilities and tapping into employees' creativity and ideas. The document proposes that companies can do this by creating a team of in-house brainstorm facilitators, trained to spark great ideas and transform groups into thriving idea greenhouses. It suggests that these facilitators already exist within companies and simply need to be identified, skilled up, and unleashed to design engaging brainstorm sessions.