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FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA
Why Trust is
Important in a
nonprofit
environment
Copyright: Rafael Maga単a
www.linkedin.com/in/rafaelmagana
FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA
What is trust?
When someone says trust what
comes to mind?
FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA
What is trust?
When someone says trust
1.confidence
2.belief
3.certainty
4.assurance
5.conviction
6.credence
7.Reliance
FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA
Trust is one of the most important factors in our
day to day lives
TRUST
Community
Work
Profession
Couples
Individuals
Family
FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA
When You place your trust in
your organization & Your
organization places trust in
you
You strengthen each other
FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA
How do you make trust
happen?
FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA
You make trust happen
Using the following five basic components 
Fundamentals of Character-足 Delivering Consistency-足 Sound 
Commitment-足 Shared Commonality-足Mutual Connection
Character Consistency Commitment Commonality Connection
FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA
How would you explain the ROI of
trust
FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA
Can you put an ROI on trust?
You simply cant put an ROI (figure) on
trust because its infinite
When a relationship is established on trust
The return is simply exponential (infinite)
FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA
Facts on Trust
A study conducted by Deborah Small a
Wharton marketing professor and two
of her colleagues found that
organizations who build from a
positioning of trust while appealing to
the heart drive donations.
FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA
Trust is the Heart of every
organization, it doesnt matter how
large or complex the organization is
FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA
What does trust look like?
Video
Fact While Setting up Video: If a patient does not 
have trust with his primary care Doctor he will not get 
better.
FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA
Thank you
I would be happy to connect with you
Visit
www.linkedin.com/in/rafaelmagana
Or contact me at
Ph (424) 281- 4184

More Related Content

Why Trust Is Important in a Nonprofit Environment

  • 1. FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA Why Trust is Important in a nonprofit environment Copyright: Rafael Maga単a www.linkedin.com/in/rafaelmagana
  • 2. FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA What is trust? When someone says trust what comes to mind?
  • 3. FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA What is trust? When someone says trust 1.confidence 2.belief 3.certainty 4.assurance 5.conviction 6.credence 7.Reliance
  • 4. FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA Trust is one of the most important factors in our day to day lives TRUST Community Work Profession Couples Individuals Family
  • 5. FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA When You place your trust in your organization & Your organization places trust in you You strengthen each other
  • 6. FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA How do you make trust happen?
  • 7. FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA You make trust happen Using the following five basic components Fundamentals of Character-足 Delivering Consistency-足 Sound Commitment-足 Shared Commonality-足Mutual Connection Character Consistency Commitment Commonality Connection
  • 8. FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA How would you explain the ROI of trust
  • 9. FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA Can you put an ROI on trust? You simply cant put an ROI (figure) on trust because its infinite When a relationship is established on trust The return is simply exponential (infinite)
  • 10. FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA Facts on Trust A study conducted by Deborah Small a Wharton marketing professor and two of her colleagues found that organizations who build from a positioning of trust while appealing to the heart drive donations.
  • 11. FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA Trust is the Heart of every organization, it doesnt matter how large or complex the organization is
  • 12. FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA What does trust look like? Video Fact While Setting up Video: If a patient does not have trust with his primary care Doctor he will not get better.
  • 13. FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA Thank you I would be happy to connect with you Visit www.linkedin.com/in/rafaelmagana Or contact me at Ph (424) 281- 4184