Why Trust Is Important in a Nonprofit Environment. Why is it important that nonprofits are transparent in our communities? If a nonprofit loses Trust does it impact the organization ability to fundraise?
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Why Trust Is Important in a Nonprofit Environment
1. FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA
Why Trust is
Important in a
nonprofit
environment
Copyright: Rafael Maga単a
www.linkedin.com/in/rafaelmagana
2. FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA
What is trust?
When someone says trust what
comes to mind?
3. FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA
What is trust?
When someone says trust
1.confidence
2.belief
3.certainty
4.assurance
5.conviction
6.credence
7.Reliance
4. FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA
Trust is one of the most important factors in our
day to day lives
TRUST
Community
Work
Profession
Couples
Individuals
Family
5. FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA
When You place your trust in
your organization & Your
organization places trust in
you
You strengthen each other
6. FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA
How do you make trust
happen?
7. FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA
You make trust happen
Using the following five basic components
Fundamentals of Character-足 Delivering Consistency-足 Sound
Commitment-足 Shared Commonality-足Mutual Connection
Character Consistency Commitment Commonality Connection
8. FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA
How would you explain the ROI of
trust
9. FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA
Can you put an ROI on trust?
You simply cant put an ROI (figure) on
trust because its infinite
When a relationship is established on trust
The return is simply exponential (infinite)
10. FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA
Facts on Trust
A study conducted by Deborah Small a
Wharton marketing professor and two
of her colleagues found that
organizations who build from a
positioning of trust while appealing to
the heart drive donations.
11. FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA
Trust is the Heart of every
organization, it doesnt matter how
large or complex the organization is
12. FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA
What does trust look like?
Video
Fact While Setting up Video: If a patient does not
have trust with his primary care Doctor he will not get
better.
13. FUND DEVELOPMENT | COMMUNITY ENGAGEMENT | RESEARCHRAFAEL MAGAA
Thank you
I would be happy to connect with you
Visit
www.linkedin.com/in/rafaelmagana
Or contact me at
Ph (424) 281- 4184