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Why Video? How Using Video in Training Impacts Learning and Retention

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Copyright Clearance Center

Discover what makes video such a powerful tool for enhancing training sessions and presentations in the workplace.

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WhyVideo? How using video in training impacts learning and retention
Businesses consume and share LOTS of video...
How much is viewed? 16 hours of video per month, per employee. 45 minutes of video are watched per day, per employee. Source: Gartner Research
But what makes video such a powerful tool for enhancing communications in the workplace? cc: garryknight - https://www.flickr.com/photos/8176740@N05
1 Research Confirms Video Improves Learning Results, Michal Tsur, Huffington Post, April 1, 2014 90% of information submitted to the brain is visual.1
Images are processed 60,000 times faster than text.1 cc: Nathan E Photography - https://www.flickr.com/photos/7843389@N02 1The Power of Visual Communication, Mike Parkinson, Billion Dollar Graphics
One video equates to approximately 1.8 million written words.1 cc: Alex Ristea - https://www.flickr.com/photos/21629700@N06 1 Research Confirms Video Improves Learning Results, Michal Tsur, Huffington Post, April 1, 2014
72 hours after reading text or hearing audio... cc: comedy_nose - https://www.flickr.com/photos/23408922@N07
people will only remember 10% of what they have read or heard…
By using video, retention increases to 68%.1 cc: Connor Tarter - https://www.flickr.com/photos/27446438@N07 3 1Why Videos Work – The Psychology of Web Videos, Andrew Angus, Switch Video, October, 27, 2010
76% of employees agree that using video scenes in presentations adds value. cc: bengrey - https://www.flickr.com/photos/28196992@N07 Source: 2016 CCC Survey of Fortune 1,000 Companies
Why Employees LikeVideo cc: angermann - https://www.flickr.com/photos/44124395142@N01
• Easily Shareable • Engaging and Memorable • Content is Easier to Understand
Want to learn how to compliantly add movie and TV scenes into your next training? cc: appsforeurope - https://www.flickr.com/photos/125972444@N03
cc: GotCredit - https://www.flickr.com/photos/30576334@N05 Visit copyright.com/mpl

More Related Content

Why Video? How Using Video in Training Impacts Learning and Retention

  • 1. WhyVideo? How using video in training impacts learning and retention
  • 2. Businesses consume and share LOTS of video...
  • 3. How much is viewed? 16 hours of video per month, per employee. 45 minutes of video are watched per day, per employee. Source: Gartner Research
  • 4. But what makes video such a powerful tool for enhancing communications in the workplace? cc: garryknight - https://www.flickr.com/photos/8176740@N05
  • 5. 1 Research Confirms Video Improves Learning Results, Michal Tsur, Huffington Post, April 1, 2014 90% of information submitted to the brain is visual.1
  • 6. Images are processed 60,000 times faster than text.1 cc: Nathan E Photography - https://www.flickr.com/photos/7843389@N02 1The Power of Visual Communication, Mike Parkinson, Billion Dollar Graphics
  • 7. One video equates to approximately 1.8 million written words.1 cc: Alex Ristea - https://www.flickr.com/photos/21629700@N06 1 Research Confirms Video Improves Learning Results, Michal Tsur, Huffington Post, April 1, 2014
  • 8. 72 hours after reading text or hearing audio... cc: comedy_nose - https://www.flickr.com/photos/23408922@N07
  • 9. people will only remember 10% of what they have read or heard…
  • 10. By using video, retention increases to 68%.1 cc: Connor Tarter - https://www.flickr.com/photos/27446438@N07 3 1Why Videos Work – The Psychology of Web Videos, Andrew Angus, Switch Video, October, 27, 2010
  • 11. 76% of employees agree that using video scenes in presentations adds value. cc: bengrey - https://www.flickr.com/photos/28196992@N07 Source: 2016 CCC Survey of Fortune 1,000 Companies
  • 12. Why Employees LikeVideo cc: angermann - https://www.flickr.com/photos/44124395142@N01
  • 13. • Easily Shareable • Engaging and Memorable • Content is Easier to Understand
  • 14. Want to learn how to compliantly add movie and TV scenes into your next training? cc: appsforeurope - https://www.flickr.com/photos/125972444@N03
  • 15. cc: GotCredit - https://www.flickr.com/photos/30576334@N05 Visit copyright.com/mpl