The document discusses why article submissions are often rejected from article directories. It provides 7 primary reasons for rejection: 1) Active links in the body of the article 2) The article does not fit the directory topic 3) Incorrect categorization 4) Poor grammar or spelling 5) Subject spamming 6) Obscure topics that do not add value 7) Blatant advertising rather than informational content. Article marketers should ensure their submissions follow the standards of each directory to avoid rejection.
2. Article marketing has become a huge trend in Internet
marketing today. Many marketers are using articles as
their primary, and even sole, form of traffic generation
and search engine optimization. However some
marketers lament that article marketing doesn't seem to
work for them, especially as their article submissions are
often rejected.
3. I own and maintain three article directories. One is a
general directory and two are niche directories. Every
day I receive hundreds of article submissions and every
day I reject dozens. When I first started I would carefully
include a specific reason for each rejection but now
submissions are so high it is all I can do to keep my head
above water. Frankly, I feel it is more important to try to
turn articles around in as timely a fashion as possible so
I am all about speed now (and am still weeks behind
with my general directory).
4. However I can share these tips in an open letter to
article marketers who do not understand why their
articles are rejected by my directories -- and likely other
article directories as well.
6. Reason 1: Active links in the body of the article. The only
place I want to see an active link is the author resource
box. This is fairly standard with most article directories.
7. Reason 2: The article does not belong in this directory.
Usually this is true of a large percentage of my niche
directory rejections. If the directory is about Internet
promotion don't submit your articles about breast
augmentation!
8. Reason 3: The article was not submitted to the right
category. If I'm in a nice mood or I'm really interested in
the article then I might recategorize it. If I recognize an
author who regularly delivers quality content I might
recategorize it. If it is in the right broad category I might
move it to a more specific subcategory. However if it
was submitted with no apparent thought or effort then I
will most likely reject it. If the author can't be bothered
to select the right category then why should I take the
time?
9. Reason 4: Substandard English. If there are typos or poor
grammar in the headline or summary then I am not
impressed and will most likely reject the submission.
10. Reason 5: Subject spamming. If I receive a number of
articles on the same subject and by the same author
with similar titles and summaries then I will suspect
article spamming. Rather than sort out which articles
might offer quality unique content I simply reject them
all.
11. Reason 6: Obscure topics. If I don't think that your
article about New Jersey Divorce Lawyers will really add
anything to my directory then I might just choose to
reject it. Similarly if I can't tell what your article is about
from the title, summary, or first paragraphs then I'm not
going to read any further.
12. Reason 7: Blatant advertising. These are article
directories so I don't want press releases or straight
advertisements. Articles should include information
about something other than whatever business you are
trying to promote.
13. The simple fact is that these are my directories so I use
my own editorial judgment about the appropriate
content. I use the feeds and articles from my directories
on my web sites and in my blogs, and my bottom line is
that the article should offer interesting and/or appealing
information to the target audience. If it isn't an article I
want to see on my site then I choose to reject it.