The document is an infographic from the Mobile Marketing Association that outlines different types of mobile marketing strategies and tactics. It shows that smartphones are being used for tasks while tablets are better for consuming richer content and leisure experiences. It then lists and defines various mobile marketing channels including in-app ads, mobile display, mobile promotions in apps, MMS campaigns, SMS messaging, QR codes, mobile search (both organic and paid), geo-fencing, and mobile couponing. The infographic cites its sources as the Mobile Marketing Association and Digital Buzz Blog.
50. Organic
Mobile
Mobile Paid
Geo- Search
Search
fencing
(PPC)
Mobile
In-App Ads
Display
Mobile
Promotions
in Apps Marketing Mobile
Couponing
MMS Mobile
Campaign Apps
SMS
QR Codes
Messaging
