Google Plus provides a range of features to share content, engage with others, and build a personal brand to drive traffic to one's site. The article recommends reading posts about using Google Plus to engage with and cultivate business clients, the new Google Plus interface, tips for conducting Google Plus hangouts, and ways to get more Google Plus followers to increase influence and traffic. Maintaining a strong Google Plus profile can increase organic search traffic as people who follow you may see your content in Google search results.