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Why Your Non-Profit Needs
Millennials
Felicia Bates
@felbates
feliciaannbates@gmail.com
Photoby:Tendenci
Why Your Non-Profit Needs Millennials
Demographics
18-34
92 million
9/11
information age
social media movement
What The Media Says
Lazy
Selfish
Coddled
Misunderstood
What We Say
We care about education, poverty, and
environmental change
Photoby:HansGerhardMeier
We prefer building our own system,
on our own terms, and we
enthusiastically bring along others
who share our vision and can help.
-Cause For Change
Why Your Non-Profit Needs Millennials
Donations
83% donated in 2012
70% donate online
47% donate via crowdfunding
Photoby:SolarMapProject
Photoby:Kiboo
$300 billion
16% unemployed
$42K at age 30
Photoby:DanielBorman
Volunteering
Photoby:MovingMountainsTrust
Biggest difference
Use skillset
Micro-volunteering
57% volunteered
81% learn via friends and family
Peer influence
Photoby:VAStateParksStaff
Top 3 things you will need to engage
with Millennials
A Website
Social Media
Facebook, Instagram, & Twitter
150 Followers
Content is King
Email
Newsletters
We are the future
Photoby:RobbieShade
Why Your Non-Profit Needs Millennials
We are starting to tear down the
formal structures of process in an
effort to design, craft, and create an
environment that will yield even
greater impact in the community.
-Cause For Change
Photoby:SquireMorley
Photo by:Martica
Photoby:BetsyWeber

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Why Your Non-Profit Needs Millennials