Why Your Personality is Your Entrepreneurial Secret Weapon

Feb 12, 20160 likes183 views

This document discusses how an entrepreneur's personality can be their secret weapon and key to success. It advocates using content marketing to showcase one's personality and build trust with potential customers. Specific examples are given, like generating over £27,000 in sales from one email to 180 subscribers with a 74% open rate. The key messages are that people buy from people they trust, so an entrepreneur should share their authentic self and stories consistently through high-value content marketing to develop trust and increase sales.

Social: @MrAsquith
Why your personality is
your entrepreneurial
secret weapon.
(aka. make money from baring your soul)
Mark Asquith
@MrAsquith

Why Your Personality is Your Entrepreneurial Secret Weapon

Social: @MrAsquith
THE UK’S #1
SMALL BUSINESS
PODCAST
excellence-expected.com
HELPING PEOPLE
IN SMALL
BUSINESS EXCEL

Social: @MrAsquith
aka: you’re a real person, who
cares enough to justify someone
giving you their money.
Content: Your Gateway to
Peoples’ Hearts (& Wallets!)

Social: @MrAsquith
11th September 2015
1 email.
£27,532.00 
sales generated.
180 targeted subscribers.
74% open rate.

Social: @MrAsquith
“LOOK AT ME”
aka outbound marketing

–Napoleon Hill
“You give before you get.”

Social: @MrAsquith
WHAT ABOUT 
REAL LIFE?

Social: @MrAsquith
BECOME THE
“TRUSTED �ұ��ٷ�”

Social: @MrAsquith
CONTENT MARKETING
DOESN’T EXIST

Social: @MrAsquith
Inbound marketing
delivers 54% more leads
than traditional marketing
kapost.com/content-marketing-facts

Social: @MrAsquith
INBOUND MARKETING:
A MINDSET

Social: @MrAsquith
SUCCESSFUL
MARKETING = CONTENT

Social: @MrAsquith
Why?
1 email.
£27,532.00 
sales generated.
180 targeted subscribers.
74% open rate.

–Maya Angelou
“I've learned that people will forget what you
said, people will forget what you did, but people
will never forget how you made them feel.”

–Albert Einstein
“Try not to become a man of success, but rather
try to become a man of value.”

Social: @MrAsquith
CREATE CONTENT THAT
SOLVES USERS’ PROBLEMS

Social: @MrAsquith
The 4 “P”s of marketing. 
Adios.
• Product
• Price
• Place
• Promotion
• Solution
• Value
• People
• Conversation

Social: @MrAsquith
Action:
ﬁnd your hot dog moment
• Do things that don’t scale!
• Get to know your prospects. Treat them as friends. Really.
• Be present. Be consistent. Be you. Tell your stories.
• Find your niche.
• Create a content schedule that works for you.
• Start!

Social: @MrAsquith
The formula for unleashing your personality
to increase your bottom line:
Content + Personality + Consistency
= Trust
= £££

Social: @MrAsquith
@MrAsquith
Cheers
(this is me saying thanks, not an instruction to you…)
excellence-expected.com

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Why Your Personality is Your Entrepreneurial Secret Weapon

1. Social: @MrAsquith Why your personality is your entrepreneurial secret weapon. (aka. make money from baring your soul) Mark Asquith @MrAsquith

3. Social: @MrAsquith hacksawstudio.com

7. Social: @MrAsquith THE UK’S #1 SMALL BUSINESS PODCAST excellence-expected.com HELPING PEOPLE IN SMALL BUSINESS EXCEL

8. Social: @MrAsquith DEFINE.

9. Social: @MrAsquith aka: you’re a real person, who cares enough to justify someone giving you their money. Content: Your Gateway to Peoples’ Hearts (& Wallets!)

10. Social: @MrAsquith 11th September 2015 1 email. £27,532.00  sales generated. 180 targeted subscribers. 74% open rate.

11. Social: @MrAsquith “LOOK AT ME” aka outbound marketing

12. –Napoleon Hill “You give before you get.”

13. Social: @MrAsquith CHALLENGE.

14. Social: @MrAsquith Get real.

15. Social: @MrAsquith U.S.P.

16. Social: @MrAsquith You.S.P.

17. (they trust) “People buy from people.”

18. Social: @MrAsquith WHAT ABOUT  REAL LIFE?

19. Social: @MrAsquith BECOME THE “TRUSTED �ұ��ٷ�”

20. Social: @MrAsquith CONTENT MARKETING DOESN’T EXIST

21. Social: @MrAsquith Inbound marketing delivers 54% more leads than traditional marketing kapost.com/content-marketing-facts

22. Social: @MrAsquith INBOUND MARKETING: A MINDSET

23. Social: @MrAsquith SUCCESSFUL MARKETING = CONTENT

24. Social: @MrAsquith MYTHS

25. Social: @MrAsquith MISTAKES

26. Social: @MrAsquith EXCUSES

27. Social: @MrAsquith REAL REASONS

28. Social: @MrAsquith SOUND FAMILIAR?

29. Social: @MrAsquith PERSONAL BRAND Like it or not… you already have one.

30. Social: @MrAsquith OWN IT!

33. Social: @MrAsquith Why? 1 email. £27,532.00  sales generated. 180 targeted subscribers. 74% open rate.

35. Social: @MrAsquith

37. Social: @MrAsquith CONSISTENT VALUE

38. –Maya Angelou “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

39. Social: @MrAsquith

40. Social: @MrAsquith CONQUER.

41. –Albert Einstein “Try not to become a man of success, but rather try to become a man of value.”

42. Social: @MrAsquith CREATE CONTENT THAT SOLVES USERS’ PROBLEMS

43. Social: @MrAsquith The 4 “P”s of marketing.  Adios. • Product • Price • Place • Promotion • Solution • Value • People • Conversation

44. Social: @MrAsquith Action: ﬁnd your hot dog moment • Do things that don’t scale! • Get to know your prospects. Treat them as friends. Really. • Be present. Be consistent. Be you. Tell your stories. • Find your niche. • Create a content schedule that works for you. • Start!

45. Social: @MrAsquith The formula for unleashing your personality to increase your bottom line: Content + Personality + Consistency = Trust = £££

46. Social: @MrAsquith @MrAsquith Cheers (this is me saying thanks, not an instruction to you…) excellence-expected.com

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Why Your Personality is Your Entrepreneurial Secret Weapon

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