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WHYYOUREDOING
YOURSOCIAL
CONTENTWRONG
@BENHARPER87
CANWETRUSTTHIS
GUY?
@BENHARPER87
WHERETOFOCUS?
0
200
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Facebook Twitter LinkedIn Google Plus Instagram Pinterest Vine
Users(Millions)
BUTIT
DEPENDS
ONYOUR
TARGET
AUDIENCE
DATA
IDEAS
PLAN
ACTION
RESULTS
@BENHARPER87
0%
5%
10%
15%
20%
25%
30%
13-18 19-24 25-34 35-44 45-54 55-64 65+
Audience Split By Age
MR & MRS THOMPSON
TIME RICH
DISPOSABLE INCOME
BUSINESSMAN
MR & MRS ASHWORTH
TIME POOR AS BOTH
WORK
INVESTING FOR
CHILDREN
MRS BARNES
INHERITED WEALTH
INVESTOR.
Why You're Doing Your Social Content Wrong - On The Edge Birmingham
Why You're Doing Your Social Content Wrong - On The Edge Birmingham
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
4.50%
0
1
2
3
4
5
6
7
8
9
10
Competition
Posts
Branded
Content
Topical Content Product Posts Joke Posts Team Updates
Avg.EngagementRate
NumberOfPosts
Posts Avg. Engagement Rate
@BENHARPER87
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
EngagementRate
Brand Competitor 1 Competitor 2
Why You're Doing Your Social Content Wrong - On The Edge Birmingham
Why You're Doing Your Social Content Wrong - On The Edge Birmingham
STRONGIMAGERYIS
KEY
@BENHARPER87
75%
25%
Curate
Create
@BENHARPER87
禽或鰻T京掘永雨皆堰額
Why You're Doing Your Social Content Wrong - On The Edge Birmingham
Why You're Doing Your Social Content Wrong - On The Edge Birmingham
@BENHARPER87
Ben Harper
Zazzle Media
@BENHARPER87
WWW.ZAZZLEMEDIA.CO.UK
BEN.HARPER@ZAZZLEMEDIA.CO.UK
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Why You're Doing Your Social Content Wrong - On The Edge Birmingham