The document discusses the number of participants needed to perform a reliable visual analysis of a design. It shows that using samples of 8 or 15 people can produce misleading results due to large variations in visual attention across samples. Using samples of 30 people or more produces more consistent results and is therefore recommended for a reliable visual analysis.
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1. The f ollowing slides show how many participants are needed to get a reliable visual analysis of one design
25. Some claim 8 people are enough to analyze visual attention. Following slides show random sets of 8 people from the same study shown on previous slides.
31. Heatmaps of random 8 people out of all 53 participants were very different. It means sample of 8 can give a very misleading picture of true visual attention.
32. Others claim 15 people are enough for visual analysis. How about that?