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This document discusses Jānis Brikšis and his company Inspired. It provides an overview of their work building brand stories and adventures through SEO. It discusses their focus on quality links and long-term SEO campaigns in the UK and eCommerce markets. Tools like Ahrefs and Accuranker are mentioned. The document emphasizes an ROI-focused approach to SEO looking at metrics like search volume, click-through rate, traffic, conversion rate and revenues. Inspiring videos on ideas that spread are also referenced.

Marketing

Jānis Brikšis
Janis Brix
Jānis Brexits’
Breksīc uc. uc.

Koh Ta Kiev, Cambodia
Ielieciet mīlestību tajā, ko dariet

Komanda
• Labākie draugi
• Noalgo Labākos cilvēkus, ko pazīsti
(Only work with people you enjoy)
• Ceļojam un strādājam kopā
• Kopīgs dzīves stils un mērķis
• Cilvēki sasniedz vairāk, kad ir brīvi
• Trust & Empowerment

Mūsu bread & butter: SEO
(Vismaz pagaidām)

SEO Lielbritānijā
• £500m industrija (Econsultancy, 2012)
• Black/gray hat SEO is o.k.
• Daily rate or comission based work
• Long term campaigns (6 months+)
• Quality & Quantity (Good links vs a lot of links)
• Location based / Product based SEO
• Highly ROI focussed

eCommerce SEO
• What it used to be
• What it is now
• Kam tas strādā?
• Scaling & Automation
• ROI

ROI based SEO
Search Volume x CTR = Traffic
Traffic x Converstion Rate x AOV = Revenues
e.g.
3 pozīcja = ~1000 new visits/m
1000 new visits x 3% conversion rate = 30 new customers
30 new customers x £250 (AOV)= £7500 in additional revenues
(Papildus, protams, var rēķināt ar Profit Margin utt.)
CTR = Click Through Rate
AOV = Average Order Value

Ideas that spread
Some inspiring videos:

Longhouses were large communal homes made of wood and natural materials that could house up to 30 families. In longhouses, everyone contributed to daily tasks - children learned skills like hunting, cooking, sewing while adults split responsibilities between hunting and domestic duties. Life in longhouses required work from all as Native Americans did not have modern conveniences and made clothing from animal skins rather than shopping in stores.

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Mapping the Most Magical Island in Fantasy Fiction.globalbookmarketinga

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Exploring Eclipsa in The Return of the Shadowborne There are places in Arcania that whisper. Eclipsa sings. Hidden in swirling mists and absent from all known charts, the island of Eclipsa isn’t something you find. It finds you. It appears only to those summoned by the relics—called by the ancient pulse of forgotten light and ready to walk where shadow cannot tread. In The Return of the Shadowborne, Eclipsa is more than a location. It’s a reckoning. A sanctuary. A memory reclaimed. It is where the final stand of the Alliance unfolds—and where the Heart of Light, a relic older than time itself, awaits not to be taken, but to be understood. The Arrival No map leads to Eclipsa. The sea guards her jealously. It yields only for those marked by prophecy, purified by purpose. When the Alliance sails under a moonless sky, the sea begins to glow—not from sunlight, but from something ancient. The fog doesn’t lift; it parts. And then, without a sound, Eclipsa rises. No horns. No birds. Just shimmer and silence—and the soft hum of something waiting. The Living Shore Eclipsa’s beaches are unlike any other. Crystals line the sands, humming beneath every step. The tide rolls in with whispers in forgotten tongues. Shells shift of their own accord. Here, even the seafoam remembers. Liora kneels at the edge of the water, overcome by a sorrow she doesn’t understand. Jin breathes deeply and says nothing. Magic here doesn’t obey. It welcomes. The Forest of the First Flame Beyond the beach, the forest rises—black-barked trees glowing faintly with inner light. Fireflies drift in patterns like ancient runes. Deeper still, silence reigns. This is where the First Flame was born. Before shadow. Before fall. Seraphina’s senses are overwhelmed. Elara touches a pulsing root, eyes wide. The forest listens. The island lives. The Alliance is silent. They are heard. The Temple At Eclipsa’s center lies no building, but a convergence—a smooth stone platform inscribed with symbols older than speech. Fire dances with air. Earth meets water. Spirit flows through all. Here rests the Heart of Light. Not forged. Not crafted. Awakened. Its glow doesn’t dazzle—it reveals. In this space, the Alliance speaks no spell, only a vow. The island answers. The Departure Eclipsa doesn’t vanish. It remains, folded into the fabric of Arcania, waiting. Not for the worthy—but for the willing. Some islands are not places. They are revelations. Mirrors. Gifts for those brave enough to carry what they find. Final Thoughts Eclipsa is not just the most magical island in fantasy fiction. It is the moment where fear yields to clarity. Where power bows to purity. Where light is not conquered—but chosen. In The Return of the Shadowborne, Eclipsa is not the end. It is the beginning of what comes after.

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Impact of Social Media on Consumer Buying Behaviour of Personal Care ProductsKARTIKTHANTH1

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This research project investigates the impact of social media on consumer buying behaviour in the personal care industry, with a particular focus on how platforms such as Instagram, YouTube, Facebook, and WhatsApp influence purchasing decisions. Conducted by students at the SAL Institute of Management under the guidance of Dr. Falguni Prajapati, the study centers on complex buying behavior, which involves high-involvement, infrequent, and potentially high-risk purchases—specifically within the context of personal care products like skincare, haircare, hygiene, and cosmetics. The research employed a mixed-method approach, using primary data from 60 respondents collected through structured questionnaires. The sample primarily included young adults aged 21–30, with a majority being students. Convenience sampling was applied, and tools like Microsoft Excel and Google Sheets were used for data analysis. Respondents were assessed on their engagement with social media content, reliance on influencer recommendations, product reviews, advertisements, and overall trust in online promotional materials. Findings show that platforms such as Instagram (88.3%), WhatsApp (78.3%), and YouTube (70%) dominate user activity among the surveyed participants. The majority of users (86.7%) spend over one hour daily on social media, creating a highly engaged and digitally active audience. Approximately 91.6% encounter personal care-related content at least occasionally, and over half rely on social media to compare brands before purchasing. Product reviews emerged as the most helpful form of user-generated content, followed by how-to-use tutorials and unboxing videos. Authentic reviews that include both pros and cons were found to be the most trustworthy, highlighting a consumer preference for transparency. The study concludes that social media exerts a moderate but meaningful influence on consumers’ decisions. While digital influence is significant, it does not completely replace independent judgment, suggesting the need for hybrid marketing strategies that combine digital engagement with traditional advertising. Trust in influencers, clear product information, and visually engaging content were noted as strong motivators for purchases. Visual-first formats like reels and short videos were especially effective in capturing attention. Recommendations include diversifying the range of social media platforms studied, expanding sample diversity across age groups and regions, analyzing long-term effects, and incorporating mobile-friendly strategies given the high mobile usage. This research is valuable for marketers, advertisers, and brand managers aiming to enhance consumer engagement and brand loyalty in the digital age, particularly within the growing personal care market.

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Impact of Social Media on Consumer Buying Behaviour of Personal Care ProductsKARTIKTHANTH1

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