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Wigzo : Intelligent Marketing

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Vikrant Khushu
Vikrant Khushu

The document describes Wigzo's Intelligent Marketing Suite, which uses behavioral data and automation to personalize users' experiences and improve marketing outcomes. It tracks users' online behaviors to create profiles and tailor content. Key features include behavioral automation, segmentation, exit intent targeting, email marketing, and integration with CRMs. The suite aims to increase customer acquisition, engagement, retention, and generate qualified leads through personalized, timely messaging.

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Intelligent Marketing Suite Behavior Automation Real Time
Gathering information about the users Explicitly through direct user input Implicitly through monitoring user interactions Exploiting this information to create a personalized experience and improved conversions Use the Wigzo Marketing Suite to adapt all aspects of the user journey to reflect user intent, interests or preferences. How we achieve Personalization 3x Customer Engagement via Multi-Channel Communication* 11% Increase in Average Order Value* 34% Increase in Revenues* 23% Increase in Click Through Rates*
On Site Behavioral Automation Funnel Design & Optimization Maximizing Opt-In Rates Increase Customer Life Time Value, and Reduce Churn Improve Cart Recovery Reactivating Dormant Users Key Performance Indices
Introduce Behavioral Automation. Measure customer engagement/ behavior with an upward trend. Refine target group segmentation. Nurture and Engage leads. Improve Conversion. Performance Analysis. Action Plan and Campaign Summary
People leave traces on your website... What pages do they visit? How long do they visit for? What search queries are theyusing? What products do theybuy? What products they put in cart and Dont buy? And Much More User profiling is about making sense of this data Helps in gaining an overall understanding of the intent, preferences, and behavioral patterns of an individual user Personalisation exploits user profiles filter information and provide personalised communication that matches the user'sexpectations/intent User Tracking & Personalization
Wigzo decides what to send and when! Just select your messages and define the rules that trigger them. Wigzo will handle rest for you! Get the most of your campaigns by implementing our Auto Suggestion Insights
User Mapping Segmentation & Automation Exit Intent Bounce Rate Reduction E-mail Transactional & Promotional Smart Block Dynamic E-mail & Onsite Dynamic Content Feed Notifications Onsite/Push Notifications Audience Measurement Engagement Score Data Storage Dedicated Cloud Storage CRM Data Integration Product Features
Behavioral Automation Our deep learning algorithms offer a real time behavioral analysis of the customers. This helps marketers identify customer behavior and backs with insights that help them create better conversion strategies and business decisions. Increase in Customer Acquisition With data that improves marketing strategies and business processes, marketers can boost their customer acquisition rate and improve the ROI on their marketing budgets. When you target to your audience with exactly what they want to see, they are more likely to convert on the campaign.
Increase in Engagement With our technology, businesses can stay up-to-date with the changing market data, create better engagement strategies and hence retain the customers for longer. Increase in Customer Retention Brands can monitor their traffic to understand where they are losing conversions and further optimize their processes using the data captured by Wigzo. Better engagement strategies are made only when you understand who your audience is.
Generate Relevant Leads Create campaigns for different triggers, based on the behavioral data of the visitor. With right message being delivered to the right audience at the right time, helps generate quality leads, that are more likely to convert with further nurturing. Make offers more visible Capture your visitors attention by promoting your best sellers at the right time, with the right message. Wigzo offers image banners, sliders and overlays that can be implemented on high traffic pages for redirection to those that are more likely to drive sales. Personalize these campaigns further by setting frequency caps and triggers based on audience segment preferences.
Harness Mobile traffic Majority of your traffic comes from Mobile devices and hence it is important to deliver a seamless experience to your visitors. Generate leads by creating contextual campaigns that drive app downloads, promote best content/offers and more, to boost the conversion rate from your mobile sites. Make personalized announcements A good announcement reaches its target audience at the right hour without looking too intrusive. Create personalized announcements to reach out to your audience for better engagement - bullhorn, top/bottom bars. You can also test different messages and call-to-actions to understand what works best for your business.
Build your email lists Email is by far the most effective channel for driving conversions. It is known to drive in double the transactional value than any other channel. Wigzo helps you set up list builders throughout your website, that target your visitors with contextual messages at the right time - helping you build your email lists 10X faster. Identify engaged audience Look into audience data to identify who are the most engaged and most likely to convert with the slightest nudge. Create personalized campaigns that target these users with contextual messages, by setting up different triggers like scrolling to the bottom of a page, spending a defined amount of time on a web page, new vs returning visitor and more.
Send leads to your CRM Keep your lead systems organized and updated in real time with Wigzo. Integrations with all popular CRMs Easy setup with Custom/In-house CRMs Option to not save data on Wigzo Reduce Cart Abandonment Online shoppers tend to abandon their cart items in order to look for better deals. Target these visitors with cart abandonment campaigns before they leave. Offer them a timely additional discount or an offer thats tailor made for them. This reduces cart abandonment rates and improves the overall revenue your store generates. Reduce Bounce Rate from specific pages Target your exiting visitors with Exit intent and custom campaigns that are designed to make them stay longer and eventually lead to conversion.
The best marketing doesn't feel like marketing Its more about interaction and engagement - Make the prospect a happy buyer -
marketing@wigzo.com Thank You

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Wigzo : Intelligent Marketing

  • 2. Gathering information about the users Explicitly through direct user input Implicitly through monitoring user interactions Exploiting this information to create a personalized experience and improved conversions Use the Wigzo Marketing Suite to adapt all aspects of the user journey to reflect user intent, interests or preferences. How we achieve Personalization 3x Customer Engagement via Multi-Channel Communication* 11% Increase in Average Order Value* 34% Increase in Revenues* 23% Increase in Click Through Rates*
  • 3. On Site Behavioral Automation Funnel Design & Optimization Maximizing Opt-In Rates Increase Customer Life Time Value, and Reduce Churn Improve Cart Recovery Reactivating Dormant Users Key Performance Indices
  • 4. Introduce Behavioral Automation. Measure customer engagement/ behavior with an upward trend. Refine target group segmentation. Nurture and Engage leads. Improve Conversion. Performance Analysis. Action Plan and Campaign Summary
  • 5. People leave traces on your website... What pages do they visit? How long do they visit for? What search queries are theyusing? What products do theybuy? What products they put in cart and Dont buy? And Much More User profiling is about making sense of this data Helps in gaining an overall understanding of the intent, preferences, and behavioral patterns of an individual user Personalisation exploits user profiles filter information and provide personalised communication that matches the user'sexpectations/intent User Tracking & Personalization
  • 6. Wigzo decides what to send and when! Just select your messages and define the rules that trigger them. Wigzo will handle rest for you! Get the most of your campaigns by implementing our Auto Suggestion Insights
  • 7. User Mapping Segmentation & Automation Exit Intent Bounce Rate Reduction E-mail Transactional & Promotional Smart Block Dynamic E-mail & Onsite Dynamic Content Feed Notifications Onsite/Push Notifications Audience Measurement Engagement Score Data Storage Dedicated Cloud Storage CRM Data Integration Product Features
  • 8. Behavioral Automation Our deep learning algorithms offer a real time behavioral analysis of the customers. This helps marketers identify customer behavior and backs with insights that help them create better conversion strategies and business decisions. Increase in Customer Acquisition With data that improves marketing strategies and business processes, marketers can boost their customer acquisition rate and improve the ROI on their marketing budgets. When you target to your audience with exactly what they want to see, they are more likely to convert on the campaign.
  • 9. Increase in Engagement With our technology, businesses can stay up-to-date with the changing market data, create better engagement strategies and hence retain the customers for longer. Increase in Customer Retention Brands can monitor their traffic to understand where they are losing conversions and further optimize their processes using the data captured by Wigzo. Better engagement strategies are made only when you understand who your audience is.
  • 10. Generate Relevant Leads Create campaigns for different triggers, based on the behavioral data of the visitor. With right message being delivered to the right audience at the right time, helps generate quality leads, that are more likely to convert with further nurturing. Make offers more visible Capture your visitors attention by promoting your best sellers at the right time, with the right message. Wigzo offers image banners, sliders and overlays that can be implemented on high traffic pages for redirection to those that are more likely to drive sales. Personalize these campaigns further by setting frequency caps and triggers based on audience segment preferences.
  • 11. Harness Mobile traffic Majority of your traffic comes from Mobile devices and hence it is important to deliver a seamless experience to your visitors. Generate leads by creating contextual campaigns that drive app downloads, promote best content/offers and more, to boost the conversion rate from your mobile sites. Make personalized announcements A good announcement reaches its target audience at the right hour without looking too intrusive. Create personalized announcements to reach out to your audience for better engagement - bullhorn, top/bottom bars. You can also test different messages and call-to-actions to understand what works best for your business.
  • 12. Build your email lists Email is by far the most effective channel for driving conversions. It is known to drive in double the transactional value than any other channel. Wigzo helps you set up list builders throughout your website, that target your visitors with contextual messages at the right time - helping you build your email lists 10X faster. Identify engaged audience Look into audience data to identify who are the most engaged and most likely to convert with the slightest nudge. Create personalized campaigns that target these users with contextual messages, by setting up different triggers like scrolling to the bottom of a page, spending a defined amount of time on a web page, new vs returning visitor and more.
  • 13. Send leads to your CRM Keep your lead systems organized and updated in real time with Wigzo. Integrations with all popular CRMs Easy setup with Custom/In-house CRMs Option to not save data on Wigzo Reduce Cart Abandonment Online shoppers tend to abandon their cart items in order to look for better deals. Target these visitors with cart abandonment campaigns before they leave. Offer them a timely additional discount or an offer thats tailor made for them. This reduces cart abandonment rates and improves the overall revenue your store generates. Reduce Bounce Rate from specific pages Target your exiting visitors with Exit intent and custom campaigns that are designed to make them stay longer and eventually lead to conversion.
  • 14. The best marketing doesn't feel like marketing Its more about interaction and engagement - Make the prospect a happy buyer -